Search Engine Land

FEBRUARY 11, 2023

So they asked someone familiar with SEO to look into it. JCPenney said they knew nothing about the links – and subsequently fired their SEO firm. Google Won’t Provide SEO Certifications To Webmasters Or SEO Companies 2016: Google discussed internally if they should add an SEO certification program and decided not to do so.

Search Marketers 91

Search Marketers SEO Retail Marketing 91

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.

Search Marketers 121

Search Marketers Marketing Marketers Retail 121

Search Engine Land

JANUARY 7, 2023

In 2023, there definitely has been a significant shift in the way SEOs think about user intent, or the search intent behind a query. 2021: How advertisers responded to the storming of the Capitol and the cases for and against pausing ads in times of disruption. Machine vs. man: What really matters for SEO success. ” Why?

Search Marketers 97

Search Marketers Non-Profit Marketing Marketers 97

Search Engine Land

FEBRUARY 4, 2023

Moz upgrades its Domain Authority metric In 2019, SEO tool Moz announced an update to how they measured Domain Authority (DA). I bolded that part above because the DA metric has caused confusion within the SEO industry, as many have basically assigned it value as a meaningful SEO metric, akin to the old visible Google PageRank scores.

Search Marketers 90

Search Marketers SEO Real Estate Marketing 90

Search Engine Land

JANUARY 13, 2023

2013: Prior to this update, The Wayback Machine provided access to about 150 billion URLs. 2013: Kohn joined us as our Special Projects Correspondent. Marvin joined as a Contributing Writer, focusing primarily on paid advertising topics (she would go on to become Editor-in-Chief from October 2018 to December 2020).

Search Marketers 115

Search Marketers Non-Profit Marketing Marketers 115

Search Engine Land

JANUARY 21, 2023

Contextual links in featured snippets may present new opportunities and risks 2021: The potential for more links to appear in this high-visibility search result feature had SEOs concerned about click-through rates, brand safety and how to optimize for it. Of Search Queries Impacted 2013: A new Panda refresh.

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Search Engine Land

MARCH 6, 2023

Google was typically vague, telling Search Engine Land: “Our goal is to encourage advertisers with landing pages that are excessively slow to speed up their sites. Learn the complete history of Google’s core updates, what they are, and what’s important for SEO.

Search Marketers 84

Search Marketers Marketing Marketers SEO 84

Search Engine Land

JANUARY 2, 2023

Microsoft Advertising launches sweepstakes for advertisers. 2020: To enter, advertisers had to complete the Microsoft Advertising Certified Professional (MACP) certification, add a new Microsoft Advertising account, or enroll in the Micorosft Advertising Partner Program. Processing…Please wait.

Search Marketers 92

Search Marketers Advertising Advertisers Marketing 92

Search Engine Land

FEBRUARY 19, 2023

Advertisers can now view Google mobile speed scores for more landing pages 2019: Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result. More Cost Effective 2013: In the second half of 2012, Google Shopping sent 120% more traffic to merchants than Amazon Product Ads.

Search Marketers 91

Search Marketers Marketing Marketers User-Generated 91

Search Engine Land

FEBRUARY 13, 2023

Microsoft Advertising nearly doubles available markets with 29 more countries 2022: This expansion would increase the platform’s reach by 41 million customers. The Donkey Cutts SEO Game: Avoid Panda & Penguins 2014: The game worked like “Donkey Kong,” but replaced the objects based off of Google ranking signals.

Search Marketers 86

Search Marketers User-Generated Marketing Marketers 86

Search Engine Land

FEBRUARY 6, 2023

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.” Google didn’t view SEO as spam.

Search Marketers 84

Search Marketers SEO User-Generated Marketing 84

Search Engine Land

JANUARY 1, 2023

Google’s Mueller spent New Year’s helping SEOs tackle hacked content, slow website issues. 2018: Advertisers didn’t have to do anything special or out of the ordinary to get Google’s algorithms to display their ads. 2013: Spoiler alert: Apple didn’t get the crowd-sourced mapping and traffic app. 2007-2013).

Search Marketers 111

Search Marketers Marketing Marketers Manufacturing 111

Search Engine Land

FEBRUARY 12, 2023

Google backtracks on using (relevant) keywords in your Google My Business description 2020: An update to the help page about adding keywords to improve visibility in local search results was disputed by local SEOs and quickly removed. Google: No comment on possibility of a Feb. billion “core” searches.

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Search Engine Land

JANUARY 16, 2023

Google Issues Bad Ads Report: 59 Percent More Ads Pulled, But Fewer Bad Advertisers In 2013. 2013: This included Facebook status updates, comments and shared links in addition to the Facebook content already present (Likes, photos, etc.). 2019: 25 tools to streamline YouTube SEO optimization by Diana Ford.

Search Marketers 88

Search Marketers Marketing Marketers SEO 88

Search Engine Land

FEBRUARY 25, 2023

AdWords Flexible Conversion Counting Officially Launched, Welcome “Converted Clicks” and “Conversions” 2014: The company officially announced the launch of Flexible Conversion Counting, and advertisers would see new columns in AdWords. increase over 2013. Number Crunchers: Who Lost In Google’s Panda Algorithm Change?

Search Marketers 112

Search Marketers Marketing Marketers Advertising 112

Search Engine Land

JANUARY 20, 2023

SEOs wanted to better understand what being part of Google’s core algorithm meant. Keep Writing Quality Content: SEO Bloggers React To Matt Cutts’ Claim “Guest Blogging Is Dead” 2014: A round-up of industry reactions, summarizing comments from a selection of popular bloggers. ” Google’s Martin Luther King, Jr.

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Search Engine Land

MARCH 17, 2023

Bing Ads Starts Allowing Keyword Variations Once Flagged As Duplicate 2014: Advertisers were able to start including multiple versions of keywords through Bing Ads Editor and the Bing Ads Upload API. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 71

Search Marketers SEO Marketing Marketers 71

Search Engine Land

FEBRUARY 3, 2023

.” There was some ironic back and forth, as Google had spent the past year arguing that it should be able to acquire DoubleClick, which Microsoft argued against because it would make Google too dominant in online advertising. Meanwhile, was Yahoo considering an alliance with Google? And what about post-acquisition “integration” issues?

Search Marketers 83

Search Marketers Automobile Non-Profit Marketing 83

Search Engine Land

JANUARY 19, 2023

July 9, 2013: Google: Guest Blogging For Links? 16, 2013: Google’s Matt Cutts: Guest Blogging Best Done In Moderation Dec. 10, 2013: Google’s Matt Cutts: Guest Blogging Abuse & Spam On The Rise However, this was a clear, strong and definitive message – and one that would be discussed for many months to come.

Search Marketers 93

Search Marketers SEO Marketing Marketers 93

Neil Patel

MAY 14, 2019

When you think about SEO and what’s changed over the last 5 years, what comes to your mind? Well, if you ask most SEOs, they’ll say it’s because Google has created a much more complex algorithm. The reason SEO has gotten harder is only partially related to Google’s algorithm changes. The future of SEO.

SEO 112

SEO User-Generated Advertising Advertisers 112

Search Engine Land

JANUARY 24, 2023

Google’s alternative to third-party cookies open for advertiser testing in Q2 2021 2021: And FLoC would die a year later. A Year Later, Google’s Block Sites Feature Remains Blocked 2013: Google said there was no time frame for when or if it would be restored. Some free SEO advice for his new blog.

Search Marketers 123

Search Marketers SEO Marketing Marketers 123

Search Engine Land

JANUARY 22, 2023

Expedia had actually been powering Travelocity.com since 2013. Searchmetrics wins important victory in patent infringement lawsuit 2018: A federal judge invalidated five patents SEO platform provider BrightEdge claimed in lawsuit against competitor Searchmetrics. So the acquisition seemed quite logical from both perspectives.

Search Marketers 89

Search Marketers Health Marketing Marketers 89

Search Engine Land

FEBRUARY 2, 2023

Video: Jennifer Van Iderstyne on agency types & multimedia SEO 2020: In this installment of Barry Schwartz’s vlog series, he also chatted with Van Iderstyne about content creation in SEO, capitalizing on misalignments in SEO and more. Super Bowl 2014: How We Searched 2014: Recipes, start time, people. and Skittles.

Search Marketers 93

Search Marketers Real Estate SEO Marketing 93

Search Engine Land

AUGUST 11, 2023

Figure 4 Interestingly enough, seroundtable.com had a manual action from Google from roughly 2007 through March 2013. His Google/Organic session growth (YoY) for Q1 2013 was 16%, compared to 25% in Q2 ( Figure 5 ). Of the 10, we restricted the list to show only those regularly communicating information to the SEO community.

SEO 97

SEO Analytics PR Search Marketers 97

Search Engine Land

JANUARY 4, 2023

In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Bing Now Powers AOL Search: What Advertisers Need To Know. 2016: What Is Your SEO Learning Program? by Jacob Baadsgaard.

Search Marketers 103

Search Marketers User-Generated SEO Marketing 103

Search Engine Land

APRIL 5, 2023

” This evaluation is based on a comparison with other advertisers whose ads showed for the exact same keyword, over the last 90 days. ” – About Quality Score, Google Ads Help From reading the above, Google thinks it’s important for advertisers to improve their quality score. .” It’s basic math.

B2C 98

B2C Advertising Advertisers Energy 98

Duct Tape Marketing

DECEMBER 30, 2013

7 Most Popular Blog Posts of 2013 written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Like a lot of content producers I’m using the end of the year to look back and reflect on the body of work produced throughout the year. 8 Alternatives to Google Keyword Tool – Keyword research is vital.

Marketing Mix 61

Marketing Mix SEO Education Analytics 61

Search Engine Land

MARCH 9, 2023

Also on this day Russia-based advertisers can no longer reach global audiences on Google properties and networks 2022: This policy change took widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia. Others should focus on building good products, too.”

Search Marketers 93

Search Marketers User-Generated Marketing Marketers 93

Search Engine Land

MARCH 2, 2023

Help for Ukraine SEO & PPC specialists seeking work 2022: An SEO entrepreneur has created two resources: one for job seekers and another for employers with vacancies willing to hire Ukrainians. Optimization score comes to Google Ads app 2020: Also, Dark mode.

Search Marketers 85

Search Marketers SEO Marketing Marketers 85

Search Engine Land

MAY 24, 2023

This change has made it more difficult for advertisers to track users across apps and websites, reducing the effectiveness of targeted advertising. This iOS update changed the landscape of digital advertising. This change will significantly impact online advertising since third-party cookies are crucial for targeting ads.

Search Marketers 104

Search Marketers Advertising Advertisers Marketing 104

Search Engine Land

JANUARY 11, 2023

Yoast SEO 17.9 2013: The Google Weblog went up on March 17, 2002 , two years before Google launched its own official blog. 2011: Advertisers were complaining about Google’s practice of delivering ads within a user’s search session, but beside results unrelated to an advertiser’s purchased keywords. . German Govt.

Search Marketers 113

Search Marketers Health Law Marketing 113

Search Engine Land

MARCH 23, 2023

Microsoft Advertising blocks 1.6 New Reports Aim To Add Value To AdWords Campaign Experiments 2011: Google provided new reporting for its AdWords Campaign Experiments (ACE), which allowed advertisers to test keyword, bids, placements and other variables. Google AdWords Officially Launches Demographic Bidding?

Search Marketers 83

Search Marketers Marketing Marketers User-Generated 83

SocialPilot

FEBRUARY 9, 2024

George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013. Forbes listed him as one of the “Top 50 Social Media Power Influencers” in 2013. He posts on SMM and SEO frequently. On Twitter, he will keep you informed about Google’s latest policies for advertisers.

Digital Marketing 92

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 92

Moz

FEBRUARY 25, 2020

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. This is a slightly more conservative measure than our 2013 study.

Real Estate 72

Real Estate Entertainment Place Branding 72

Neil Patel

APRIL 12, 2021

If you want to make your content known on Baidu, you need a strong SEO strategy to guide you. Many SEO experts have suggested Google copied Baidu in this way. In 2013, they updated their algorithm to include a “pomegranate” update, which penalized sites that displayed user experience pitfalls with spammy ads and low-quality content.

SEO 103

SEO Law Advertising Advertisers 103

Buffer Marketing

AUGUST 16, 2023

Marketing Our Marketing budget includes costs for advertising (i.e., We are also working with several outside marketing consultants to help with content for our blog and Search Engine Optimization (SEO) work. Even though we fully believe we don’t have to be in the same building (or even on the same continent!)

Price 80

Price Finance User-Generated Health 80

OnPassive Marketing

JULY 10, 2022

If you’re looking to increase your initial sales through social media advertising or align your business with the current trends in your industry, you need to use marketing automation software. LinkedIn has been one of the most popular ways for professionals to connect online since Facebook acquired it in 2013.

Whitepaper 69

Whitepaper User-Generated Marketing Marketers 69