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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

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How One Organisation is Becoming More Customer-Focused – and How You Can Too

Adobe Experience Cloud Blog

Despite all this, the airline had firmly established itself as a profitable player in European aviation, transporting over 81 million people in 2013. The Marketing U-Turn. Perhaps in was the September 2013 drop in share price. And for marketing automation, customer data is the fuel. So, what prompted this shift?

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The Future of Digital Marketing is Already Here

Adobe Experience Cloud Blog

For another great example of a “futuristic” marketing experience, we can look to British Airways’ excellent #Lookup campaign from late 2013. The billboard uses real time data gathering to locate the exact moment that a British Airways aircraft flies over, as well as when and how to display the advertisement. v=GtJx_pZjvzc.

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How to Use Wistia: A Step-by-Step Guide

Hubspot Marketing

We looked at the 100 most-visited pages on our website between 2013 and 2016 to compare the average of the total time spent on pages with video versus those without. YouTube is designed to serve content creators who want to monetize videos and organizations who build brand advertising campaigns. times more time , to be exact.

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Marketing Automation: What is it and Why Should I Care?

Duct Tape Marketing

According to a study by The Aberdeen Group, companies that use marketing automation see 53% higher conversion rates than non-users, and an annualized revenue growth rate 3.1% higher than non-users of marketing automation platforms. Sounds good, right? It gets better.

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How Paid Media Performance Improves with Predictive Marketing and 1st Party Data

Adobe Experience Cloud Blog

At Marketo, not only do we provide leading tools for marketers to be better marketers, we also use a lot of great technology ourselves. Companies offering predictive marketing technology are getting noticed! What about predictive should you marketers take note of? Predictive: Not new, but very hot.

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What is a Customer Data Platform?

Use Insider

Customer Data Platform (CDP), a term coined in 2013. CDPs are: “A marketing system that unifies a company’s customer data from marketing and other channels to analyze customers to enable modeling and optimizing the timing and targeting of communications. What are the differences between customer data platform and DMP?