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Google: Apple rejected Microsoft Bing deal over quality and advertising worries

Search Engine Land

The sale was unsuccessful because Apple had concerns about Bing’s search quality, advertising unit and monetization capabilities, according to a document in Google’s antitrust case against the U.S. And their advertising organization and how they monetize was not very good either.” Justice Department.

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How Much Does It Cost to Advertise on Facebook?

Sachs Marketing Group

How much does it cost to advertise on facebook? Facebook is still the number one destination for social media users and advertisers. In this article, we’re exploring how much it costs to advertise on Facebook. How Much Does It Cost to Advertise on Facebook? Related: How to Use Social Media for Business Marketing.

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This day in search marketing history: February 25

Search Engine Land

Danny Sullivan, Google’s Search Liaison said Google’s support of the overall ecosystem (searchers, advertisers and publishers) is important. Made in USA’ ad extensions spotted on Bing 2020: A “Made in USA” label accompanied by a flag icon appeared to be the latest automated ad extension test by Microsoft Advertising.

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This day in search marketing history: March 25

Search Engine Land

Microsoft Advertising introduces more automation via ad suggestions with auto-apply 2021: Ad suggestions marked as auto-apply would start serving after 14 days if no action was taken. 2013: Did Apple see indoor location as a future part of the iOS platform? Apple Buys Indoor Location Company, What’s It Up To?

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This day in search marketing history: March 18

Search Engine Land

Bing Ads Starts Allowing Keyword Variations Once Flagged As Duplicate 2014: Advertisers were able to start including multiple versions of keywords through Bing Ads Editor and the Bing Ads Upload API. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

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Meta will debut its generative AI this year

Search Engine Land

Meta’s AI research began in 2013 and is currently second only to Google in the number of published studies. The company has been investing in AI research since 2013 and has made significant progress. Meta’s advancements in AI technology could provide improved ad targeting and effectiveness for advertisers.

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This day in search marketing history: January 7

Search Engine Land

2015: Torrent Freak study reveals the number of Google’s takedown notices were up 75% from 2013. 2014: The tool was refined to give advertisers performance benchmarks within their own industries. 2013: Having mobile-optimized and rendered content was highly correlated with getting organic traffic from Google.