Hootsuite

JULY 29, 2019

You need a straightforward, up-to-date document that is easy to understand and act on whether the person reading it is a new hire or a social media manager in the middle of a PR crisis. An official policy can help you: Maintain your brand identity consistently across channels. Prevent a full-blown PR crisis. Source: FedEx.

PR 111

PR Law Management Education 111

Duct Tape Marketing

FEBRUARY 21, 2013

What separates the pros from the amateurs in 2013 isn’t going to be a self-proclaimed “expert” title in their bio on LinkedIn. In 2013 it’s all about strong content and quantitative analysis to determine what’s effective and what isn’t. Here’s what’s really important in 2013, and beyond. Content is king. Of course you can’t.

SEO 71

SEO PR Education Food 71

Search Engine Land

FEBRUARY 17, 2023

Since 2013 Bing’s Share Up 5 Points, Ask & AOL Going Way Of The BlackBerry 2016: There was almost no movement in the numbers from the previous month. Reddit AMA Reveals Graph Search Has Been In The Works Since Early 2011 & Specs On How It Works 2013: One reason that Graph Search rolled out so slowly: privacy.

Search Marketers 93

Search Marketers Marketing Marketers SEO 93

Hubspot Marketing

DECEMBER 14, 2016

For many brands, seasonal opportunities are huge and often the most commercially critical times of the financial year. For this reason, smaller brands tend to let these opportunities come and go without making the most of them. Seasonal events and celebrations present different opportunities for different business sectors.

PR 139

PR Customer Journey Customer Acquisition Marketing 139

Hootsuite

JUNE 23, 2020

Use them correctly and you’ll get your posts seen by more people likely to be interested in your products or brand. You’re in the right place to do just that. Instagram hashtags can be a great way of building community online so people are motivated to engage with your brand. Create a branded hashtag.

User-Generated 145

User-Generated PR Branding Fashion 145

Exposure Ninja

APRIL 8, 2022

Not only that, but the proportion of those aged 75 years and over who have begun using the internet has nearly doubled since 2013, from 29%, to 54% in 2020, meaning more and more customers are moving online, no matter their age. How Does the Internet Influence the Buyer’s Journey? The stages of the buyer’s journey.

User-Generated 98

User-Generated Analytics SEO Digital Marketing 98

Orbit Media Studios

MAY 4, 2022

Wine & Web circa 2013. Our in-house event was also a place to try new presentations, some of which made it to bigger stages. We also learned the power of PR and guest blogging. We have created popular courses for other brands, including the CXL Content Strategy Class and the Marketing Profs SEO Masterclass.

Thought Leadership 129

Thought Leadership Energy Content Marketing Promotion 129

Hootsuite

FEBRUARY 24, 2021

Quality content, an active presence, and personality are common characteristics among brands and influencers with large followings. That’s usually a good place to start. Facebook reportedly offered $3 billion to acquire Snapchat in 2013. Easily manage all your social media in one place and save time with Hootsuite.

Health 141

Health Social Media Marketing Marketing Marketers 141

Duct Tape Marketing

AUGUST 29, 2013

Content Marketing for Brand Engagement and Demand Generation written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is David Capece – Enjoy! Improve brand perception. Create passionate brand advocates.

Content Marketing 64

Content Marketing Thought Leadership Branding Whitepaper 64

Contently B2C

AUGUST 22, 2016

As part of its ethos, Coca-Cola is committed to promoting a “one-brand” strategy that speaks to people around the globe. In 2013, the publication attracted 13.1 Yet when Coca-Cola gets it right, the brand has the ambition to tap into the hearts, minds, and pocketbooks of the brand’s target markets.

PR 52

PR Health Communications Branding 52

Hootsuite

OCTOBER 1, 2019

So how does that affect brands that rely on Instagram success? The runner-up for worst thing: 16% said that the change has confused brands, who are reaching out less.). Typhoon Haiyan ripped through the Visayas region of central Philippines, on 8 November 2013. Put them in the right place (i.e., labradoodlesofgreenpoint).

User-Generated 111

User-Generated PR Law Shipping 111

Neil Patel

JANUARY 21, 2021

Hummingbird (August 2013): Aimed to understand the context and intent behind a user’s search instead of just looking at the literal words they typed. Then there’s Phantom , which first appeared in May 2013 and is believed to have been updated four times – but has never actually been confirmed by Google.

SEO 145

SEO User-Generated Analytics Health 145

Sprout Social

OCTOBER 3, 2018

Because political campaigns are essentially brand platforms—and as a candidate, you are the brand. Within today’s social landscape, public figures are no different than big brand names. While a rogue Tweet may be a PR nightmare, a social presence that lacks personality and substance can be a campaign deal-breaker.

Education 108

Education Non-Profit Transform User-Generated 108

Search Engine Land

JANUARY 14, 2023

In 2013, Facebook announced a new experience that it called Graph Search. At launch, Facebook Graph Search only included people, photos, places and interests. Google Knowledge Graph Now Showing Social Profiles For Brands. Google began showing the social profile links for Pixar, Apple, Starbucks, Google and many more brands.

Search Marketers 102

Search Marketers Health Marketing Marketers 102