Search Engine Land

MARCH 10, 2023

Report: Brands May Lose 10K to 60K Visitors Per Month To PPC Trademark Bidding 2015: Study looked at trademark usage in paid search across 10 industry verticals. Google Experimenting With Search-History “Topics” In Google Now Cards 2013: Feature clustered users’ search histories into topics that can easily be searched again.

Search Marketers 91

Search Marketers SEO Marketing Marketers 91

Neil Patel

SEPTEMBER 8, 2020

As of 2013, 70% of searchers used the “ click-to-call ” function directly from the search engine result pages (SERPs). Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018. In 2013, the app was the most used smartphone app in the world.

Branding 126

Branding Retail Real Estate User-Generated 126

Search Engine Land

JANUARY 22, 2023

Expedia had actually been powering Travelocity.com since 2013. At the time, Expedia also owned several online travel brands: Hotels.com, Hotwire, eLong and Trivago. PLAs Drove 56% Of Non-Brand Google AdWords Clicks In Q4 [RKG] 2015: Click share also rose on Bing’s product ads, doubling from Q3.

Search Marketers 89

Search Marketers Health Marketing Marketers 89

Search Engine Land

FEBRUARY 12, 2023

Google Maps new feature lets users create lists of saved places that can be shared & accessed offline 2017: Users could keep track of saved places and share lists with others via text, email and popular messaging apps. Google Webmaster Tools Data Stopped Updating Almost A Week Ago 2015: The data and tools had stopped updating Feb.

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Search Engine Land

FEBRUARY 13, 2023

Google Sends Hundreds Of Thousands Of Webmaster Notifications Each Month & 90% Are Black Hat Related 2013: Google’s Matt Cutts answers “How many types of messages does the webspam team send to Webmaster Tools?” It’s always present,” said Twitter CEO Dick Costolo. million and Google’s were 42.2

Search Marketers 86

Search Marketers User-Generated Marketing Marketers 86

Search Engine Land

JANUARY 13, 2023

2016: Google documented the attraction with tiny Street View cars as though it were a real place. 2013: Prior to this update, The Wayback Machine provided access to about 150 billion URLs. 2013: Kohn joined us as our Special Projects Correspondent. 2013: 4 Ways To Determine Your Starting Bids by Brad Geddes. Market Share.

Search Marketers 118

Search Marketers Non-Profit Marketing Marketers 118

Hubspot Marketing

OCTOBER 11, 2023

2013 - Vine is launched, popularizing snackable, short-form video content on mobile devices. 2013 - YikYak is released as a local message board for college students. It had 45 million users in its prime and was only available on mobile devices. 2011 - Twitch launched as a live-streaming service for broadcasting video game plays.

Gen Z 126

Gen Z User-Generated Transform Social Media Marketing 126

Search Engine Land

FEBRUARY 19, 2023

Yandex Reports Revenue Up 37% In Q4, Ad Network Revenue Nearly Doubles 2014: The company said it had more than 270,000 advertisers, a 30% gain year-over-year and up 10% from Q3 2013. More Cost Effective 2013: In the second half of 2012, Google Shopping sent 120% more traffic to merchants than Amazon Product Ads.

Search Marketers 91

Search Marketers Marketing Marketers User-Generated 91

Search Engine Land

JANUARY 21, 2023

Contextual links in featured snippets may present new opportunities and risks 2021: The potential for more links to appear in this high-visibility search result feature had SEOs concerned about click-through rates, brand safety and how to optimize for it. Of Search Queries Impacted 2013: A new Panda refresh. Google Germany Gone Kaput?

Search Marketers 89

Search Marketers SEO Marketing Marketers 89

Duct Tape Marketing

FEBRUARY 21, 2013

What separates the pros from the amateurs in 2013 isn’t going to be a self-proclaimed “expert” title in their bio on LinkedIn. In 2013 it’s all about strong content and quantitative analysis to determine what’s effective and what isn’t. Here’s what’s really important in 2013, and beyond. Content is king. Of course you can’t.

SEO 72

SEO PR Education Food 72

Search Engine Land

JANUARY 20, 2023

Google’s 2015 “Bad Ads” Report: 780 Million Ads, 25K App Accounts Shut Down 2016: One of Google’s efforts was to prevent accidental mobile clicks when app developers purposely placed ads too close to application buttons. Logo 2013: The Doodle was in shades of blue, green and yellow. ” Google’s Martin Luther King, Jr.

Search Marketers 91

Search Marketers SEO Marketing Marketers 91

Search Engine Land

JANUARY 2, 2023

Brands can now buy Walmart sponsored search ads via API partners. 2013: After 19 months of investigation, political maneuvering, lobbying and intense speculation the FTC has closed its antitrust investigation of Google, which came away largely unscathed from the process. Microsoft Advertising launches sweepstakes for advertisers.

Search Marketers 92

Search Marketers Marketing Marketers Advertising 92

Search Engine Land

NOVEMBER 9, 2023

However, I’ve had the opportunity to meet several of these individuals at SEO conferences, such as SMX, which I attended three times in 2011, 2013, and 2015. Instead, they are primarily concerned with the outcomes and the impact on their brand. The Verge article has rightly mentioned that “SEO is now baked into everything.”

SEO 116

SEO Health User-Generated Education 116

Hubspot Marketing

MAY 1, 2017

But how does that work, and how have other brands put it into practice? As Duhigg explains in his article -- which goes into much greater detail than I will here -- every Target customer is assigned a Guest ID number after the very first interaction with the brand. We’ve dug a little deeper, and shared what we found below. The Example.

Personalized Marketing 139

Personalized Marketing COS Branding Price 139

Martech

AUGUST 4, 2022

I spent about a year working on it and it came out in May 2013.”. In 2013, Cherry Bombe launched as a print magazine. They were a brand that had built itself on Instagram. I noticed brands just weren’t growing the same way on Instagram. I had this idea to do a magazine called Cherry Bombe. It was Instagram first.

Customer 102

Customer Entertainment Food Email Marketing 102

Buffer Marketing

MARCH 18, 2024

In 2013, I started as a social media specialist at a digital marketing agency. Neither the client nor the agency thought keeping track of brand mentions or using Instagram Direct was necessary. People use Instagram for brand communication. It's easier for people to reach out to brands on social media these days.

Customer 109

Customer Communications Transform Social Media Marketing 109

Businesses Grow

JANUARY 15, 2024

The idea behind the blog post It was the summer of 2013. On every place we publish, whether it is B2B or B2C. In my Personal Branding Master Class , I teach about the importance of “spiky content,” a phrase coined by Wes Kao. What if you cared for the content and even more for the person or brand producing it?

Outbound Marketing 115

Outbound Marketing Inbound Marketing Content Marketing B2C 115

Search Engine Land

FEBRUARY 2, 2023

Report: Releasing Super Bowl ads early jump-starts lifts in brand search 2017: Snickers and Budweiser saw by far the biggest jumps in brand search volume. Searching for The Super Bowl Start Time: 2013 Edition 2013: Google provided the answer right at the top of the page. and Skittles. wealth rather than merit).

Search Marketers 93

Search Marketers Real Estate SEO Marketing 93

Jeff Bullas

DECEMBER 19, 2022

Lynda (now re-branded as LinkedIn Learning ) was an online course platform that was sold to LinkedIn in 2015 for $1.5 But it provides the following features (which are limited but a good place to start). In the news. billion and Microsoft bought LinkedIn a year later for $26.2 The free version doesn’t include a custom domain.

Transform 226

Transform Education Price User-Generated 226

Hubspot Marketing

DECEMBER 1, 2023

Icons set your brand apart. Using branded icons across different platforms and streamlining them with your marketing and sales materials helps you differentiate your brand from competitors and makes your material stand out. Why are icons important in branding? Get 30 customizable image icons for free.

eCommerce 106

eCommerce Marketing Marketers Manufacturing 106

Moz

FEBRUARY 25, 2020

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. This is a slightly more conservative measure than our 2013 study.

Real Estate 72

Real Estate Entertainment Place Branding 72

Hubspot Marketing

JANUARY 17, 2024

Whether you're setting up a brand new Facebook Page for your brand, or just want to make the most of your existing one, it’s probably a smart move -- Facebook is home to nearly 2 billion monthly active users. Also, when sharing content on behalf of your brand, make sure your posting it as your brand, and not as yourself.

Real Estate 106

Real Estate Promotion User-Generated Analytics 106

Martech

MAY 4, 2022

I started as a journalist covering the media, entertainment and technology space back in India in 2013. It’s easier to get that buy-in based on being able to show them we are at X, if we do Y and Z we can reach this place in this timeline. How did you come to be in marketing? What was the path that brought you here?

SEO 110

SEO Entertainment Marketing Marketers 110

SocialPilot

MARCH 12, 2024

Integrated marketing can be defined as a strategy for providing a cohesive, holistic brand narrative across all platforms where the brand chooses to advertise. Integrated marketing ensures brand consistency regardless of where buyers would want to connect with it. So we’ll begin by first trying to define Integrated Marketing.

Automobile 81

Automobile Marketing Marketers Social Media Marketing 81

Hubspot Marketing

MARCH 15, 2024

While athletes gather new motivation and coaches pick up a few more techniques, the Super Bowl is also an excellent place for marketers to gain tips. Perfect Match GoDaddy’s Perfect Match ad aired in 2013. It’s accompanied by brand audio and concludes with Temu’s motto: Shop like a billionaire. The ads, of course.

Transform 105

Transform Advertising Advertisers Food 105

Neil Patel

APRIL 23, 2021

In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. Today’s Brands Need to Be Transparent. — Alex Goot (@alexgoot) March 13, 2013. confession.

Management 145

Management Food Communications SEO 145

Rock Content

FEBRUARY 4, 2021

Brand positioning is the central element of the success, sustainability and permanence of a business in any field. In this article, we want to fully explore this concept, delving into its essence and key factors, among other strategic aspects that can be the great differential for your brand positioning in the market. Stay with us!

Branding 72

Branding Neuromarketing Manufacturing User-Generated 72

Martech

JULY 24, 2023

The good news All that said, FIFA has signed up 30 different brand sponsors for this WWC. For example, in 2013 FIFA’s then-president Sepp Blatter said, “We now have three ladies on the board. This began to change in 2015 when Blatter and 13 other FIFA executives were indicted for corruption and new leadership was put in place.

Marketing 78

Marketing Marketers Place Price 78

Sachs Marketing Group

DECEMBER 20, 2022

Beauty brands focus on sizzle reels for their new releases on Instagram but use TikTok to share videos from local and popular creators unboxing, trying out, and reviewing their products. . Duolingo’s TikTok account is a great example of a brand that spun off into its own subset of jokes and garnered a huge TikTok audience as a result.

Marketing Strategy 93

Marketing Strategy User-Generated Marketing Marketers 93

Buffer Marketing

FEBRUARY 1, 2024

I truly enjoy working alongside the Buffer team, and I am also an avid user of the product for my personal social media accounts and have been since 2013. Sometimes, staying is the hard option I’ve been at Buffer through various job markets, and Buffer’s brand name carries weight. I haven’t had that issue.

Energy 90

Energy Price Product Branding 90

Rock Content

JANUARY 3, 2024

You’d expect big-budget brands to sidestep marketing advice fails, especially as the global ad spending hovers around $1 trillion for the first time in 2024. Instead, tune in to market trends and, in this case, learn from the big mistakes made by big brands. Lightheartedness doesn’t always work.

Marketing 75

Marketing Marketers Retail Social Media Marketing 75

Duct Tape Marketing

OCTOBER 28, 2013

How You Handle Controversy Speaks Volumes About Your Brand written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Over this past weekend social media start up Buffer got hacked. Buffer (@buffer) October 26, 2013. Buffer (@buffer) October 26, 2013. Carolyn — Buffer (@buffer) October 26, 2013.

Branding 69

Branding Communications Place Customer 69

Sprout Social

DECEMBER 8, 2020

Between 2013 and 2018, video consumption online has increased at an average of 32% per year. This aligns with shelter-in-place orders from around the world and the increased number of people who stayed at home this year. These best practices are a good place to start from if you’re just wading into video marketing. Live videos.

Video Marketing 127

Video Marketing Place Product Branding 127

Contently B2C

AUGUST 1, 2016

In November 2013, Sam Slaughter, Contently’s vice president of content, asked me to join him in a conference room we call Grizzly. One of those was this “Best of Branded Content” column, which I started over two and a half years ago. But damn it if McConaughey doesn’t sell the brand.

Branding 52

Branding Fashion Advertising Advertisers 52

Hubspot Marketing

MARCH 19, 2020

It's a brand new month, everyone! First things first -- which metrics should you be paying attention to in the first place? After a few months of this, who knows, you may have an even bigger budget or a brand new marketer on board. It's a time for new beginnings. aren't we forgetting something? Which Metrics Should You Track?

Marketing 129

Marketing Marketers CRM Customer 129

Content Marketing Institute

NOVEMBER 20, 2018

Go to places where your competitors aren’t and do things they won’t. Minimize risk and place blame for failure. Oreo Cookie (@Oreo) February 4, 2013. And within the brand voice , the team has wiggle room to play. Give the people what they expect. That’s where the good stuff is, the scary stuff. No problem.

Food 97

Food Content Marketing Place Promotion 97

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Revamp your brand perception to appeal to your new market. In addition to a larger workload, brand expansion usually requires shifts in messaging and expertise.

New Markets 144

New Markets Content Marketing Transform Whitepaper 144