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Are you investing in or spending your email subscribers’ trust?

Litmus

Back in 2013, Brendan Schwartz—one of the founders of video hosting company Wistia —talked about the idea of a trust bank. Sitting in the audience that day, it struck me as a wonderful framework for understanding what we work on—from product development to marketing, customer service, and more. Download the ebook ?. Every time.

eBook 127
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9 Valentine's Day Marketing Campaigns to Inspire You

Hubspot Marketing

The tweet included a short and simple video which announced the promotion and showed two Panera employees cheering, as if they were witnessing a proposal. However, it's edgy mission and subtle comments about its competitor's product make it memorable and funny. Love is in the air. pic.twitter.com/P6oy35fHmp — Messenger (@messenger).

Marketing 144
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The Ultimate Guide to Using UTM Parameters

Neil Patel

Like your website or specific product promotion. For example, on Twitter , you have four options to promote your links – a regular tweet, a promoted tweet, a website field, a and profile/bio description. utm_source=twitter&utm_medium= promoted &utm_campaign=email. utm_medium : email. Conclusion.

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How To Use LinkedIn Marketing Automation To Boost Your Business?

OnPassive Marketing

LinkedIn has been one of the most popular ways for professionals to connect online since Facebook acquired it in 2013. Content marketing is a strategy that involves creating, distributing, and promoting content online. The content can be written in various formats, including blogs, ebooks, videos, articles, white papers, etc.

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Contagious Content: Facebook Posts That Get Shared Like Crazy

Adobe Experience Cloud Blog

If you want to boost them with promoted post ads, they’ll give you even more explosive results, but if you can’t spend much on ads, shares are a smart way to go. In fact, I just released a joint ebook with Marketo called Contagious Content: What People Share on Facebook and Why They Share It. Example #3: B2B Product-Oriented Posts.

eBook 134
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7 Ways to Attract Lots of High Quality Links in the Age of Authority

Duct Tape Marketing

How I Write and How I Decide What To Write via @ ducttape ducttapemarketing.com/blog/2013/05/2…. Brian Solis (@briansolis) May 21, 2013. Chris Brogan (@chrisbrogan) April 11, 2013. 3) Promote an event. Organizations love to share free eBooks. 2) Guest content. He linked to this post from his various profiles.

eBook 76
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Big Data For Marketing: I Want My Real-Time Dashboard

Marketing Insider Group

That is why, as part of my 2013 marketing predictions , I identified data scientists in marketing as one of the emerging roles. But when compared relative to your product’s market share, or when compared to your competitors, or when compared over time, this metric can help you determine if your content marketing is working.

Retail 85