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7 Most Popular Blog Posts of 2013

Duct Tape Marketing

7 Most Popular Blog Posts of 2013 written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Like a lot of content producers I’m using the end of the year to look back and reflect on the body of work produced throughout the year. The use of high quality, education based content.

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17 Compelling And Highly Usable B2B Marketing Statistics

Adobe Experience Cloud Blog

B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. Online accounted for 7% of the B2B marketing mix in 2008. This is set to reach 12% by 2013. Source : AMR International B2B Online Marketing Assessment and Forecast to 2013.

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Marketing Strategy and Planning: How To Avoid Marketing Budget Disasters

Marketing Insider Group

Accountability is tough on B2B Marketing organizations. But is this really an excuse as you lead into your 2013 budget and planning process? Marketing leaders have to stop throwing good money after bad, based on assumptions that are never validated. It’s never too early to start planning for 2013! So don’t wait!

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Marketing Strategy and Planning: How To Avoid Marketing Budget Disasters

Marketing Insider Group

Accountability is tough on B2B Marketing organizations. But is this really an excuse as you lead into your 2013 budget and planning process? Marketing leaders have to stop throwing good money after bad, based on assumptions that are never validated. It’s never too early to start planning for 2013! So don’t wait!

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Top Marketing Predictions For 2014

Marketing Insider Group

Last year in my 2013 marketing predictions post , I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion. HR as the marketer for the employer brand.

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9 Internet Trends Charts You Need To See

Marketing Insider Group

Key Consideration: Does your marketing mix spend an appropriate amount of money in the channels where your audience spends their time? Disruption in the Mobile Industry as iOs and Android have taken massive market share in just 6 years going from 5% to 88%. . $20 Billion Dollar Opportunity in Mobile Advertising.

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4 Differences Between Creative and Marketing Agencies

Neil Patel

But drill down to Apple and its individual products’ success in the market spaces they compete in, and you’ll see that design alone doesn’t do the magic. Marketing is just as important. Apple drives growth with a marketing mix that does an excellent job to create raving fans even before product launches.