Remove 2014 Remove Analytics Remove Customer loyalty
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This day in search marketing history: January 29

Search Engine Land

Google penalizes French link network In 2014, Google’s Matt Cutts tweeted, “Today we’re taking action on a French link network that violates our quality guidelines (Buzzea).” Google May Be Forced To Pay $1 Billion To Patent Troll 2014: Google was asked to pay $15.8 million in 2012.

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Insights Drive Better Customer Experience

Marketing Insider Group

In 2014, Marketing Insider Group released an ebook looking at the future of the customer experience. It featured a series of interviews we conducted with customer experience experts, outlining how customer needs would change in the coming years and providing strategies businesses could use to meet those demands.

Insiders

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Personalized Experiences: Why We Love Them + Brand Examples

Hubspot Marketing

Customer loyalty programs. One of the first things you notice about the app is its ability to turn customer data (collected through quizzes and user behavior) into recommendations using predictive analytics. 2014 and has been updated for comprehensiveness. Welcome back messages on a website homepage. Image Source.

Branding 125
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This day in search marketing history: January 15

Search Engine Land

2021: The courses cover the basics including an introduction to LinkedIn Ads, how to use LinkedIn ad targeting, and reporting and analytics for LinkedIn ads. 2015: Google made four updates to the events knowledge graph, after launching the markup back in March 2014. 2014: Google’s share of search queries was up 0.6

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Rise of the Marketing Platform

Adobe Experience Cloud Blog

In the age of technology, marketers are responsible for an all-consuming process that starts with attracting initial buyer attention and continues all the way to locking in customer loyalty and advocacy. I call this process customer engagement management and it simply isn’t possible without a platform to support it.

Marketers 134
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10 Customer Experiences You Need To Deliver Today

Marketing Insider Group

68% of businesses plan to increase their spending on customer experience. 44% of consumers consider customer loyalty to be a relic of the past (Source: Avaya and BT Research). Referred customers deliver 16% higher lifetime value (Source: Wharton School of Business). Source: White House Office of Consumer Affairs.

Customer 110
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Social Selling: What it is, Why You Should Care and How to Do It Right

Hootsuite

LinkedIn first introduced the concept of the SSI back in 2014. Authenticity builds trust — and that, in turn, can become customer loyalty. Your customers (and prospects) are already engaged in social buying. The social selling index (SSI) is a metric used to measure the impact of a brand’s social selling efforts.