2014 B2C PR Product 
Search Engine Land
APRIL 17, 2024
So, if your chief marketing officer is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Play at least 50% of a product video. Words matter. Complete a tutorial.
Martech
APRIL 18, 2024
So, if your CMO is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Play at least 50% of a product video. Words matter. Complete a tutorial. This brings us to direct traffic, also known as “dark traffic.”
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Moz
OCTOBER 23, 2018
For those of you looking for a quick answer to this strategy-defining question, infographics aren’t as popular as they were between 2014 and 2015. After speaking with fellow digital PR expert, Danny Lynch , I settled on using Screaming Frog and custom extraction using XPath. Is the post-2014/15 drop-off due to lack of outreach?
Orbit Media Studios
SEPTEMBER 20, 2022
Years ago, in 2014, we set out to answer some basic questions about blogging, so we set up a survey. In the last section of this report, we’ll look at differences in the challenges faced by B2B and B2C bloggers. That’s 74% more time than in 2014 when we first conducted this research. Welcome to the 9th annual blogging survey.
Hootsuite
MAY 10, 2021
Big B2C (business to consumer) companies may already benefit from brand name recognition. But social media allows them to increase awareness for specific messages, campaigns, product launches, and other initiatives. Customer sentiment can move the needle on everything product development, messaging, and even corporate values.
Contently B2C
AUGUST 22, 2016
And most people probably remember the “ America the Beautiful ” Super Bowl commercial from 2014, which showed Americans of all ages and ethnicities enjoying Coca-Cola products. In March of 2014, the beverage company held its first ever JourneyOn publishing summit. In 2013, the publication attracted 13.1 ” In the U.S.,
Duct Tape Marketing
JANUARY 8, 2015
In Hubspot’s 2014 state of inbound report , we find evidence to support the position that inbound marketing has the potential to deliver better results than outbound marketing. Half of marketers across B2B, B2C, and nonprofit sectors ranked inbound as their primary lead source, exceeding the average (42%) of all other channels combined.”.
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