Search Engine Land
APRIL 17, 2024
So, if your chief marketing officer is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Back in 2014, an “experiment” by Groupon found that up to 60% of “direct” traffic was actually organic search traffic.
Martech
APRIL 18, 2024
So, if your CMO is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Back in 2014, an “experiment” by Groupon found that up to 60% of “direct” traffic was actually organic search traffic. Words matter.
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Moz
OCTOBER 23, 2018
For those of you looking for a quick answer to this strategy-defining question, infographics aren’t as popular as they were between 2014 and 2015. After speaking with fellow digital PR expert, Danny Lynch , I settled on using Screaming Frog and custom extraction using XPath. Is the post-2014/15 drop-off due to lack of outreach?
Duct Tape Marketing
FEBRUARY 6, 2024
Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. And by the way, this term was coined in 2014, so it's not new. Earned media, yes, traditional pr, but also digital. The term is not new.
Orbit Media Studios
SEPTEMBER 20, 2022
Years ago, in 2014, we set out to answer some basic questions about blogging, so we set up a survey. In the last section of this report, we’ll look at differences in the challenges faced by B2B and B2C bloggers. That’s 74% more time than in 2014 when we first conducted this research. Welcome to the 9th annual blogging survey.
Hootsuite
MAY 10, 2021
Big B2C (business to consumer) companies may already benefit from brand name recognition. In 2014, IKEA teamed up with Brandwatch to open a Listening Hub. Social media has become a primary channel for big companies to broadcast comms and PR messages. There’s little sense that messages have been sanitized by overzealous PR teams.
Contently B2C
AUGUST 22, 2016
And most people probably remember the “ America the Beautiful ” Super Bowl commercial from 2014, which showed Americans of all ages and ethnicities enjoying Coca-Cola products. In March of 2014, the beverage company held its first ever JourneyOn publishing summit. In 2013, the publication attracted 13.1 ” In the U.S.,
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