Search Engine Land

OCTOBER 27, 2023

Dig deeper: Video content guide: Why you should start creating videos now (plus examples) 3. Facebook no longer needs to whistle past the graveyard Facebook use among teens had dropped from 71% in 2014-15 to 32% in 2022, according to a Pew Research Center survey. Then, in 2014, “trackvertising” became a trend. billion).

Transform 116

Transform Digital Marketing User-Generated Education 116

Adobe Experience Cloud Blog

JANUARY 6, 2017

hsNgcPdJnV #brand #storytelling pic.twitter.com/RyEzarE2jd. Matt Heinz (@HeinzMarketing) October 24, 2014. Neal Schaffer is an author, global social media speaker, social media marketing influencer, and aims to help businesses generate ROI from social media. FTQZ6zlOdi <-fr our 2012 / 2014 archives #keynote #throwback. —

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. People upload 500 hours of video every minute.

Advertising 145

Advertising Advertisers Marketing Marketers 145

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Search Engine Land

NOVEMBER 29, 2023

.” “Like LEGO and Boots’ ads, which make up the rest of the top three, it grabbed people’s attention by trying something different from the usual festive fare and combined it with strong branding.” Other ads, such as Shelter, also did well, but missed out on the top three because of poor brand recall.

Shoppers 96

Shoppers Retail Digital Marketing Advertisers 96

Hubspot Marketing

JANUARY 10, 2023

Many brands want to go viral, but it’s more of a mystery to create viral content in a digital age where the most unpredictable content can reach millions of views overnight. There is no secret recipe for the perfect viral video, and yet there are videos that receive millions of views every year. How do videos go viral?

CRM 98

CRM Video Marketing Branding Product 98

Content Marketing Institute

JUNE 8, 2018

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. HANDPICKED RELATED CONTENT: How REI Is Unlocking the Power of Long-Form Video. Or T-shirts.

Entertainment 111

Entertainment Content Marketing Branding Customer 111

Hubspot Marketing

NOVEMBER 16, 2017

The total amount of videos on Facebook has increased by 94% annually from 2014 to 2015. In November of 2015, Facebook hit over 8 billion daily video views , doubling the video traffic in less than a year. The savvy brands who have jumped on this trend are already seeing the benefits of early adoption.

User-Generated 112

User-Generated CMO Video Marketing eCommerce 112

Hubspot Marketing

JULY 10, 2018

Sometimes competitors even bid for keywords against your own brand -- like this example, where Netsuite ranks higher for "Intuit Accounting". Videos: Did you know 72% of prospects prefer to watch a video than read to learn about a product? State of Video Marketing Survey , Wyzowl 2017). Blog consistently.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Search Engine Land

OCTOBER 3, 2023

So, here’s the first trend that’s reshaping YouTube and video marketing: Marketers and pundits may be looking at which AI tools are reducing the time, training, and expense required for creators to bring their visions to life. However, audiences are still evaluating the content, not the video production techniques.

Gen Z 115

Gen Z Millennials Marketing Marketers 115

Hubspot Marketing

SEPTEMBER 24, 2019

First thing's first: You need to create a business Page -- not a personal profile -- to represent your brand. Pages look similar to personal profiles, but they include unique tools for businesses, brands, and organizations. Create a business Page, not a personal profile. Choose a call-to-action button.

User-Generated 112

User-Generated Marketing Marketers Advertisers 112

Adobe Experience Cloud Blog

FEBRUARY 25, 2014

According to Forbes, if given the choice between text and video, 59% of executives would choose to absorb information through video. All trends suggest that 2014 will be the year of video marketing. When looking to repurpose your video content, blog posts are a great place to start. Leverage Video on Social.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Food Place 134

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Marketers 112