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10 Content Marketing Trends You Shouldn’t Ignore in 2025

Exposure Ninja

Originally introduced in 2014 and refined in 2022, it plays a role in how your content performs, especially in YMYL (Your Money or Your Life) sectors like finance, health, or legal. For users, it transforms your content from a wall of text into a dynamic experience that’s easier to understand, more memorable, and far more shareable.

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Transforming Marketing With Artificial Intelligence

Duct Tape Marketing

Transforming Marketing With Artificial Intelligence written by John Jantsch read more at Duct Tape Marketing. He is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON). Marketing Podcast with Paul Roetzer.

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

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Mastering LinkedIn Ads: Transforming Clicks into Clients

Duct Tape Marketing

Mastering LinkedIn Ads: Transforming Clicks into Clients written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with AJ Wilcox In this episode of the Duct Tape Marketing Podcast, I interviewed AJ Wilcox, a LinkedIn Ads expert and founder of B2Linked , a company specializing in LinkedIn Ads account management.

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Executive Insights: Leveraging the Power of Webinars for Virtual Learning

Marketing Insider Group

Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. Your experience and success as the “webinar queen of RSM” are both inspirational and a fascinating “case study” of virtualization and digital transformation.

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It’s Time to Charge Up Your Laser Guns for Digital ABM!

Adobe Experience Cloud Blog

Before we dive into ABM’s digital transformation, here’s a quick refresher for anyone less familiar with the concept. Organizations began spending more of their time leveraging digital channels, such as websites, blogs, and videos, to educate visitors looking to learn about their products and services independently.

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The Ultimate Guide to Augmented Reality

Hubspot Marketing

And AR can do much more than transform your face or recognize your favorite paintings. In 2014, Google released Google Glass — the first mass-produced, wearable AR device — making it easy to get digital information simply by nodding your head. Augmented reality also has the potential to enhance education and learning.