Adobe Experience Cloud Blog

NOVEMBER 4, 2014

Author: Phillip Chen In just a couple days, the industry’s top digital marketers, advertisers and technology enthusiasts from around the world will come together at The Javits Center in New York City to connect, learn, network at ad:tech New York 2014. Events for Everyone! Event Marketing b2b Consumer'

Thought Leadership 134

Thought Leadership Event Marketing Customer Journey New Technology 134

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels. Image source.

Event Marketing 134

Event Marketing User-Generated Thought Leadership eBook 134

Adobe Experience Cloud Blog

DECEMBER 17, 2014

Is there a killer event that we missed? Or a personal favorite from 2014? The Big List of Must-Attend Marketing Events of 2015 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing b2b Consumer' Incite Summit East – Dates TBD – New York, NY.

Thought Leadership 134

Thought Leadership Event Marketing CRM Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 25, 2014

It doesn’t matter what kind of marketer you are — anyone can draw inspiration from innovative companies like Facebook, MyFitnessPal, Pandora, and way (way) more. So without further ado, here’s our can’t-miss roundup for Ad Week 2014: 1) Pandora Battle of the Bands. Event Marketing b2b Consumer'

Transform 134

Transform Thought Leadership Event Marketing Traditional Marketing 134

Marketing Insider Group

JANUARY 4, 2021

Jaime is Senior Marketing Specialist at RSM and an experienced marketing and communications professional who has led RSM’s marketing webinar program since 2014. We look forward to hearing more in the future as you expand and innovate your webinar program at RSM and more. Connect with her on Linked-In.

Transform 129

Transform Communications Education Global Marketing 129

Duct Tape Marketing

JULY 20, 2023

Questions I ask Isaac Watson: [02:15] Why should people think about events as part of the marketing mix? [03:09] 03:09] What are some of the most successful kinds of event marketing strategies that you’ve seen implemented and that you’ve probably implemented on behalf of some of your clients? [04:19]

Food 59

Food Event Marketing Entertainment Marketing Mix 59

Hubspot Marketing

JANUARY 21, 2019

One of its most successful tactics is to host extreme sports events all over the world. From the Red Bull Indianapolis Grand Prix to the Red Bull Air Race in the United Kingdom to the Red Bull Soapbox Race in Jordan, the brand's powerful event marketing strategy takes them here, there, and everywhere. Innocent Drinks.

Global Marketing 144

Global Marketing Marketing Strategy Marketing Marketers 144

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Typically that means leveraging a range of owned, earned, and paid marketing channels to amplify a product message and build as much awareness as possible across a wide swath of a target market in order to maximize the number of leads brought into the funnel and deliver the most sales possible out of the funnel. Benefit 1: Clear ROI.

Thought Leadership 134

Thought Leadership Marketing Marketers Inbound Marketing 134

Martech

MARCH 23, 2023

They are also using hybrid events (a mix of in-store and virtual participation in a single event) to increase the wow factor for shoppers who choose to shop in-person instead of online. Since 2014, ARHT has been supporting holographic presentations at live events and for internal use in mostly B2B use cases. Live demos.

Retail 102

Retail Shoppers B2C Manufacturing 102

Content Marketing Institute

OCTOBER 30, 2017

The first field of sunflowers was planted in 2014 to draw attention to the lack of funding for childhood cancer, but the arresting images of sunflowers spread via social have pushed the foundation’s message much farther than typical social media messaging could have achieved.

Branding 69

Branding Manufacturing Content Marketing Place 69

Econsultancy

DECEMBER 13, 2021

This budgetary optimism was misplaced… However, these cuts have been a slow burn over the course of the last year, where many marketing budgets have not recovered what was originally lost.” ” Until this year, marketing budgets have retained a relatively steady share of revenue, between 10.2-12.1%

Advertising 52

Advertising Advertisers Retail Shoppers 52

Rock Content

FEBRUARY 1, 2017

For example, your competition published a blog post called “Top 20 Restaurants to Try in Toronto” that ranks well on Google and brings in consistently healthy pageviews – but it was published back in 2014. If it’s relevant to your target audience, why not write the 2017 version with newer, better restaurants?

Social Media Marketing 74

Social Media Marketing Content Marketing Event Marketing Product 74

Marketing Insider Group

JULY 1, 2020

Content marketing started as the alternative to the ad age. Something of a much-needed respite from the over saturation of magazine ads, promo posters, television commercials, and digital advertising – by 2014, the average person saw 5,000 ads in one day ! Infographics, videos, event marketing?),

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145