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How We’ve Changed Our Engineering Mindset to Become Builders Again

Buffer Marketing

I've been working at Buffer since 2014, and even before I joined, I was always impressed by the Buffer team's product and engineering culture: how quick they shipped improvements and how close everyone was to the users (not uncommon to see engineers responding to comments on Twitter!).

Shipping 108
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Tracking 20 years of search

Search Engine Land

update in 2014 ( Figure 6 ). This does show well the checkered past of SEO and the nature of Google’s PR pushes to call out tactics that attempt to game their system or harm others. Years later, he reconsidered. Many details are now missing in GA, but the manual penalty likely didn’t have a drastic impact.) Figure 24 ).

SEO 98
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What is Newsjacking and how to generate content through the buzz

Rock Content

One of the ways to do it is to apply the concept of Newsjacking, a method that aims to take advantage of a subject or hot topic, to promote your brand. In this post, we will cover: How important is it to promote your brand? How important is it to promote your brand? What is and when did the term Newsjacking come up?

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Top Marketing Predictions For 2015

Marketing Insider Group

For 2014 , my marketing predictions were all about content, data and culture. Budgets will shift away from paid promotion and into brand content that their audiences actually want to consume. Branding, advertising, PR, demand generation – all will begin to dissolve into three areas: data, technology, and content.

PR 89
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31 Influencers to Follow in 2017

Adobe Experience Cloud Blog

Jessica Northey is a social media entrepreneur that speaks fluent hashtag and is a fan (and social promoter) of country music with #CMChat. Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO. Jessica Northey.

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My Top Content Marketing Predictions For 2016

Marketing Insider Group

But these trends did not become main stream in 2013, or even 2014. In 2014 , my marketing predictions were all about content, data and culture. I also predicted the need for content strategists, social sales leaders and data scientists. I think I hit the right trends for change agents and forward-thinking leaders in marketing.

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How to Make Content the Voice of Strategy

Duct Tape Marketing

I’ve updated the calendar element with my plan for 2014. My editorial themes for 2014: January – Planning and organizational development. PR Pitches – We use our themes to promote stories and pitches to the media. I’ll use my organization as an example to help illustrate this point. February – Offline marketing.

eBook 76