This day in search marketing history: January 23
Search Engine Land
JANUARY 22, 2023
Expedia buys Travelocity In 2015, Expedia bought rival Travelocity for $280 million amid sluggish travel industry growth and pressure from insurgent travel providers. So the acquisition seemed quite logical from both perspectives. Expedia had actually been powering Travelocity.com since 2013. Atlanta, Seattle and Boston.
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