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This day in search marketing history: January 23

Search Engine Land

Expedia buys Travelocity In 2015, Expedia bought rival Travelocity for $280 million amid sluggish travel industry growth and pressure from insurgent travel providers. So the acquisition seemed quite logical from both perspectives. Expedia had actually been powering Travelocity.com since 2013. Atlanta, Seattle and Boston.

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20 AdWorld Pros to Pay Attention to in 2024

Customers.ai

Follow their lead for a masterclass in making your mark in the advertising universe. Antonis Kocheilas CEO, Ogilvy Advertising Twitter / LinkedIn Expertise: Advertising, Brands, AI Antonis Kocheilas, the man steering the ship at Ogilvy Advertising, is a strategist at heart with a knack for big-picture thinking.

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How a smart email strategy helped Apple Rose Beauty thrive during the pandemic

Martech

She founded her cosmetics company in 2015, naming it after the women to honor them and highlight a larger mission — to help stop human trafficking. Its organic face care products are formulated for people with sensitive skin. “I I developed the products for my own skin,” said Alexander. “I Image provided by Apple Rose Beauty.

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7 High-Performing Ecommerce Marketing Strategies for 2022

CXL

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience. Both are critical.

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How Facebook Instant Articles Could Change the Game for Content Marketing

Adobe Experience Cloud Blog

This product is aimed at being a game-changer for the publishing industry by offering a solution to what Facebook and publishers identified as a problem of slow loading times and whether publishers could bring their own advertising to the table or would have to use Facebook’s ad network. This begs the question, “Is it even open to us?”

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9 B2B Social Media Marketing Tips for Social Media Managers

Hootsuite

Social Media allows B2B organizations to reduce the costs of customer acquisition and relationship building,” Kemp explains. Hootsuite (@hootsuite) February 11, 2015. Thus, your company will gain more visibility at a significantly lower cost than someone who invests all their marketing efforts into paid advertising.

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9 B2B Social Media Marketing Tips for Social Media Managers

Hootsuite

Social Media allows B2B organizations to reduce the costs of customer acquisition and relationship building,” Kemp explains. Hootsuite (@hootsuite) February 11, 2015. Thus, your company will gain more visibility at a significantly lower cost than someone who invests all their marketing efforts into paid advertising.