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10 Marketing Reports Everyone Working Online Should Read

Rock Content

2015 State of Marketing | Salesforce. In this second annual report, Salesforce surveyed over 5,000 marketers around the world to get a scope for top priorities across all digital channels. 2015 Social Media Marketing Industry Report. State of B2B Product marketing 2015 | Regalix.

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10 Reasons Why Mobile is Hot!

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot!

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The Ultimate Guide to Event Marketing

Hubspot Marketing

Conferences are valuable for both B2B and B2C brands. In fact, this makes for great marketing across the board.). Event Marketing Plan. Your events should have a marketing plan separate from other efforts you do for your business. Trade Shows and Expositions. You can cross-promote (i.e.

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6 Steps to Prepare for the Mobile Revolution

Marketing Insider Group

According to Sir Martin Sorrell, CEO of the WPP group, “Mobile is the most over-hyped medium in the short term and the most under-hyped medium in the long term.&#

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Marketing beyond boundaries at Opticon

Martech

Uncertainty is caused by a volatile environment in which every marketing plan can be buffeted by anything from a virus to climate change and from a disrupted supply chain to runaway inflation. Even in 2015, Episerver was locating itself in the digital experience platform category.

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Influencer Marketing: Lessons From One of the World’s Largest Software Brands

Content Marketing Institute

No centralized, global influencer marketing existed at SAP before late 2015. Rather than create a worldwide program all at once, Amisha planned a phased rollout that would result in learning she could build on for future programs. HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand.

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Inbound vs. Outbound Marketing

Duct Tape Marketing

In Hubspot’s 2014 state of inbound report , we find evidence to support the position that inbound marketing has the potential to deliver better results than outbound marketing. Clearly, small businesses can benefit in many ways by adopting an inbound marketing strategy.