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This day in search marketing history: March 10

Search Engine Land

Twitter Shops lets brands showcase 50 products 2022: It was only available to select merchants in the U.S. Google PLAs: Testing scrollable carousel on desktop & numbered rankings for “best” products go live 2016: The desktop carousel test simulated mobile. Others should focus on building good products, too.”

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This day in search marketing history: February 10

Search Engine Land

How to use Google’s new price competitiveness report in Merchant Center 2020: You could see how your product pricing compared to your Google Shopping competitors. Google Data Studio beefs up AdWords MCC integration 2017: A new “Manager Accounts” option let MCC account holders select individual sub-accounts for reporting.

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Do Consumers Actually Shop Directly on Social Media Platforms [New Data]

Hubspot Marketing

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

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Study: The Most Popular Sales Funnel Software in The World (2021), by Market Share

Markinblog

In general, this tool lets you create landing pages, sales pages, accept payments, and manage the entire sales funnel with just a few clicks of a button with no coding skills required. It offers many tools for setting up membership sites, a funnel builder, create landing pages, video hosting, and managing affiliates. About the Company.

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The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond

Adobe Experience Cloud Blog

An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. So how do you create a scalable digital marketing strategy? We talked to six leading digital marketing experts to get their unique insights on strategy teams, tips, tools, metrics, and more. Digital Marketing Strategy.

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The Secret Sauce for Optimizing Your FAQ Page

Duct Tape Marketing

When customers come to a FAQ page, they’re looking for specific answers like, how to cancel a membership, exact shipping prices, or fees associated with your product. Create Enticing Answers. A yes/no answer is good and all, but having enticing and informative answers allows you to implement selling into your page.

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Communicating martech’s value in a slowing economy

Martech

While it may not be possible to stop marketing from being impacted in a downturn, there is an opportunity to try and mitigate how much marketing is impacted by drawing a straight line from marketing performance to business performance. Marketing excels at storytelling. Productivity tech. Marketing automation.