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Product Launch Checklist: How to Launch a Product, According to HubSpot's Experts

Hubspot Marketing

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist. Probably not.

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MarTech Momentum Continues into 2015

Adobe Experience Cloud Blog

My answer—not yet, and I don’t think we should expect it to in 2015. Organizations large and small are adopting more marketing technology to identify, engage, acquire and manage their prospects and customers. Sharing files and information impacts productivity and can simplify the life of marketers and customers.

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Is Nielsen’s prime time over? Purchase renews questions about products and long-term value

Martech

This week’s news about the purchase of TV-ratings giant Nielsen is spotlighting ongoing problems with its products and raising questions about the company’s value. On Tuesday, Nielsen announced it was selling itself to a consortium led by Elliott Management Corp.’s s private-equity arm and Brookfield Asset Management Inc.

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Salesforce reportedly close to deal for Informatica

Martech

Informatica helps companies — including Toyota, Unilever and Deloitte — manage data across cloud and on-premise systems. Informatica, founded in 1993, offers subscription-based data management services and helps automate tasks for more than 5,000 active customers, according to its website. It was taken private in 2015 for about $5.3

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What marketers need to know about managing social media through an economic downturn

Sprout Social

Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. How could an integrated social media management tool support your customer care efforts? What does that preparation entail exactly?

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My Takeaways from Cannes Lions 2015: It’s “And” Not “OR”, PB&J, and the New Mad Men

Adobe Experience Cloud Blog

Author: Sanjay Dholakia As our team made its maiden voyage to the 2015 Cannes Lions festival this year, I really didn’t know what to expect. But it didn’t take long before it was clear that we were a company with the right technology, in the right place, at the right time.

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How to Clean Up Your Desktop Icons for a Productive and Streamlined Workstation: 10 Helpful Tips

Hubspot Marketing

This post gathers tips to help you create a clean, organized desktop that supports productivity. 10 Computer Desktop Organizing Tips These organization tips will help you turn a cluttered desktop into a clean and productive workspace. It’s a productivity app that tracks your time on different tasks. Create a folder system.

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