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5 Ways to Turn 2014 Marketing Challenges Into 2015 Success

Adobe Experience Cloud Blog

Author: Yoav Vilner All of this talk of New Years Resolutions, and what I’m going to do differently for 2015 has got me thinking about improvement. There is good news about your 2014 challenges; they can turn into your 2015 successes. percent) than non-users of video (2.9 Wasting Resources on Unutilized Platforms.

Transform 134
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Why leaked secret documents point to the future of social listening

Businesses Grow

While Discord is a mystery for many right now, it’s becoming the de facto meeting place for a generation. Discord was introduced in 2015 as a chat application people could use to communicate with one another while playing online games. It currently has about 196 million active monthly users.

Gen Z 86
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How to Create Detailed Buyer Personas for Your Business [Free Persona Template]

Hubspot Marketing

Buyer personas are semi-fictional representations of your ideal customers based on data and research. They help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across your organization (from marketing to sales to service).

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7 High-Performing Ecommerce Marketing Strategies for 2022

CXL

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience.

eCommerce 107
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Omnichannel Marketing: 7 Examples to Improve Customer Experience

CXL

When researching a new product, buyers use 10 or more channels to interact with companies. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience.

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How Content Can Ring Up a Better Retail Experience

Content Marketing Institute

The so-called “everything store” launched its members-only one-day shopping extravaganza, Prime Day, in 2015 and has continually chipped away at the post-Thanksgiving Black Friday’s sales supremacy. Fortunately, you don’t have to alter the calendar to influence your audience members’ purchasing process or convert them into customers.

Retail 83
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How Facebook Instant Articles Could Change the Game for Content Marketing

Adobe Experience Cloud Blog

This product is aimed at being a game-changer for the publishing industry by offering a solution to what Facebook and publishers identified as a problem of slow loading times and whether publishers could bring their own advertising to the table or would have to use Facebook’s ad network. On Facebook alone, the user base has expanded to 1.04