Search Engine Land

APRIL 11, 2023

Sometimes, a user wants to hear from others who have used the product or service rather than reading content from a licensed professional. Google Business Profile posting By regularly posting on Google Business Profile (GBP), an organization connects directly with users who want to understand the company’s day-to-day culture.

SEO

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. When building an online presence, you’re really focused on generating awareness and driving organic reach. Turning Employees Into Brand Advocates.

Transform

Moz

FEBRUARY 4, 2020

In 2015, for example, we were introduced to RankBrain -- the machine-based search algorithm that helps Google push more relevant results to users. Quite simply, as Danny Sullivan says, “write content for users.”. Over the past half-decade, artificial intelligence has become a pioneering force in the evolution of SEO.

SEO

Sprout Social

OCTOBER 1, 2018

According to WordStream , roughly 45% of users watch at least an hour or more of Facebook videos or YouTube videos in a week. Facebook’s 360 Video allows users to get a complete 360-view by scrolling with a cursor on web, by touch or turning the device on mobile. Maximum count: 2,200 characters. Headline max: 25 characters.

Advertisers

Hootsuite

APRIL 28, 2020

With numbers like that, it’s time to jump in— especially if your brand wants to reach younger audiences, as 69% of TikTok users are between 16 and 24 years old. Challenges use specific hashtags to encourage users to create videos on a theme, as part of a campaign or viral trend. Share an educational video. Have a goal in mind.

User-Generated

Hootsuite

DECEMBER 15, 2021

Once a trend starts to gain traction, users “hop on” it by recreating a trending TikTok video or theme. Any trend is fair game for any user of the app, and often businesses and entrepreneurs successfully adapt trends made by creators. Glow-ups also work great for generating positive engagement. In short, no.

Gen Z

Jeff Bullas

DECEMBER 7, 2022

For arguably the first time since the ’60s, that transformation was both bottoms up – new businesses and even whole new sectors sprung up spurning new unicorns such as in fintech (Cellulant) and telecommunications (the MTN Group and Econet Global) sprung up and engulfed the continent. On the 3 rd of December 2011: Africa Rising.

Health

Moz

MAY 19, 2019

Try Googling “ infographics are dead ,” and your top hit will be a 2015 think piece asserting that the medium has been dead for years, followed by many responses that the medium isn’t anywhere close to “dead.” But the use of data to increase trustworthiness is nothing new. Every brand’s data has a story to tell. Wrapping up.

Content Marketing

Econsultancy

DECEMBER 13, 2021

Snap has once again seen rapid growth in revenue and Daily Active Users (DAUs) as we move into the latter half of this year. This quarter’s 23% uplift equates to an extra 57 million users engaging with the app daily compared to the same period the year before. Just 4% expect it to decline.

Advertisers

Hubspot Marketing

FEBRUARY 8, 2024

Beyond helping to create brand awareness , Google Ads lets you generate leads fast. Image Source Smile Doctors started in 2015 , and in the first few years, the brand had minimal brand recognition. Image Source This website structure is a plus for user experience because it reduces the crawl/click depth to three clicks.

Transform

Search Engine Land

SEPTEMBER 18, 2024

Google’s AI systems Google has been using some form of AI to identify, weigh and order URLs since around 2015, with its first AI system called RankBrain. Three years later, Ben Gomes, Google’s Senior Vice President of Learning and Education and former Head of Search, called AI the “ next chapter of Search.”

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