Content Marketing Institute

SEPTEMBER 11, 2018

It reminded me of an experience I had while working on a global marketing team in a Fortune 500 company. A 2015 report on sales productivity by Docurated noted that sales reps can spend 31% of their time looking for the content they need. When pushing #content for distribution, don't forget to include your #sales team.

Communications 110

Communications CRM Global Marketing Management 110

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice.

CMO 52

CMO Tentpole B2C Retail 52

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. Step 1: Create a social media marketing strategy. You need a plan, man. Crafting a social media marketing plan doesn’t need to be complicated. At minimum, your plan should include: A list of measurable goals. Try influencer marketing.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Econsultancy

DECEMBER 13, 2021

Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the global market. ” Marketing budgets now equate to just 6.4% Digital advertising accounts for more than 40% of UK marketing budgets in 2021.

Advertising 52

Advertising Advertisers Retail Shoppers 52