Content Marketing Institute

JUNE 18, 2018

Companies incorporating video content in their marketing strategy see 41% more search traffic than businesses without video, according to an Aberdeen study shared by HubSpot. Though that traffic stat is from 2015, the influence of video is only growing. Video brings more search traffic. Video converts more users. That’s a wrap.

Fashion 111

Fashion Millennials Education Video Marketing 111

Marketing Insider Group

SEPTEMBER 23, 2015

Which content marketing brands have rocked the boat and set the example? We scoured our archives and asked content marketers to weigh in, and here’s our list of the 32 Top Content Marketing Brands of 2015. It’s definitely a marketing “grand slam.”. Learn more about GE’s content marketing strategy here.).

Content Marketing 111

Content Marketing Branding Food Millennials 111

Marketing Insider Group

JULY 22, 2016

According to a 2015 study by Cone Communications, sixty-four percent of millennials use social media to address or engage with companies around social and environmental issues. People are making an effort to learn proactively about the way a company engages with the world before they decide to support it.

Millennials 72

Millennials Marketing Marketers Communications 72

Duct Tape Marketing

SEPTEMBER 29, 2016

Fairly, their choice of marketing strategy is justifiable with all these successful user-generated content campaigns trending in various social media platforms. Even millennials are said to be obsessed with user-generated content. Old-fashioned marketing strategies would opt to advertise positive responses.

User-Generated 78

User-Generated Branding Millennials Retail 78

Hubspot Marketing

FEBRUARY 3, 2020

For example, on average, Gen Z and millennials will only pay attention to online content for eight to 12 seconds. With this strategy, two or more brands put money, time, effort, or resources into creating a joint piece of content that cleverly highlights all brands involved. The ad was appropriately titled, "Band of Brands:".

Gen Z 145

Gen Z Advertising Advertisers Energy 145

Sprout Social

NOVEMBER 28, 2016

Over the past decade, social media has become an integral part of people’s lives and, in turn, your marketing strategy. Many businesses use social media ecommerce strategies to target their audience on social networks before consumers visit their online stores. Go-to app for millennials. Integrated Buyable Pins button.

eCommerce 110

eCommerce Shoppers Millennials User-Generated 110

Hubspot Marketing

FEBRUARY 5, 2024

Before delving into the strategies and examples, let’s discuss tips for solving your most fundamental marketing challenge — building a product customers love. When customers love your product, marketing becomes much easier. Financial Services Marketing Strategies Marketing for financial services doesn’t have to be boring.

Marketing 131

Marketing Marketers User-Generated Social Media Marketing 131

Hootsuite

NOVEMBER 4, 2019

Effective Facebook marketing requires an understanding of the latest Facebook statistics and how they apply to your social marketing strategy. Here, we dive in deep to explore the Facebook stats that will matter to marketers in 2020. That number from Pew Research is way down from 71% in 2015. Table of contents.

User-Generated 112

User-Generated Marketing Marketers Advertising 112

Duct Tape Marketing

FEBRUARY 9, 2017

And as we can see, the video has become a big challenge for many brands out there that try to get some results with their content marketing strategy. Facebook launched the Facebook Live service in August 2015 for verified public persons through the iOS Mentions app. Millennials are in love in Snapchat. And guess what?

Millennials 73

Millennials Advertising Advertisers Price 73

Duct Tape Marketing

OCTOBER 4, 2017

Dorie Clark: Particularly if you want to crack the international market, answer these 88 questions, you’ll be good to go. John Jantsch: Especially in the millennials, the term portfolio career is … as opposed to my dad or even me, to some extent, I’ve been doing the same thing for 30 years, essentially.

Millennials 39

Millennials Price Food Affiliate Marketing 39

Marketing Insider Group

JULY 1, 2020

This is not true for most marketing programs. But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action. image source.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. A few years ago, the oldest Gen Zers were still in high school.

Gen Z 109

Gen Z Millennials User-Generated Marketing 109

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions. Step 1: Create a social media marketing strategy. So how do you capture even a bit of that attention?

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. 91% of millennials are on Facebook.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Marketers 112

Hootsuite

DECEMBER 15, 2021

So read on, get inspired and adapt these trends into a solid TikTok marketing strategy ! Gentleman – Dance Hits 2015. Because so many TikTok creators are millennials or Gen Z, it’s refreshing (and fun) to see older people on the app. Trending dances. graceegang.

Gen Z 145

Gen Z User-Generated Fashion Transform 145

Neil Patel

APRIL 5, 2021

Paired with intelligent marketing strategies , these food advertisements will help you create high-converting PPC campaigns that bring your brand to the global stage. Legacy fast-food chains have had to get creative in recent years in order to capture the hearts of millennial viewers. This is millennial marketing done right.

Food 83

Food Advertising Advertisers Millennials 83

Duct Tape Marketing

APRIL 2, 2025

Omni-channel marketing is essential. The most effective marketing strategy? And like, that's the caveat that as we know it, and I say this, because I myself being millennial, right? Carlos Gil (16:56.157) You know, I've been saying this, John, since probably about 2015 when I started speaking. Human connection.

Marketing 61

Marketing Marketers Branding Communications 61

Econsultancy

DECEMBER 13, 2021

As has been the case since the latter half of 2015, roadside locations accumulated the largest amount of revenue across all digital OOH environments in the second quarter, at above £80 million. Digital advertising accounts for more than 40% of UK marketing budgets in 2021. of UK marketing budgets, up 18.5 A further 37.5%

Advertising 52

Advertising Advertisers Retail Shoppers 52