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Author: Lizzy Funk The largest online marketing conference on the planet, with approximately 30,000 marketers from all over the globe is right at our doorstep! Mingle with thousands of your marketing peers (can you say brainpower? Join us , why don’t you!? and it’s 100% free! Yes, 25 sessions is a lot. But guess what?
Meeker’s report is sprawling and overwhelming as always, but from our outlook, the 2015 Internet Trends Report is all about the 3 M’s: Mobile, Messaging, and Millennials. If you pay any heed to Meeker, those are three things your business should focus on when it comes to your content marketingstrategy.
Content is the basic unit of all marketing initiatives that not only builds brand awareness and engagement but also influences individuals to take the next step of their purchase journey. Without an effective content marketingstrategy , your buyers are not going to stick around.
In 2015, HubSpot made a revolutionary discovery about their organic monthly blog traffic -- the overwhelming majority of it came from posts published prior to that month. Historical Optimization. In fact, 76% of their monthly blog views came from these old posts. Audience Segmentation.
This strategy extended to having extremely responsive customer service (even when I was a team of one) so that buyers would have a positive experience and recommend me to others. Brooklyn Candle Studio branding and photography from 2015 to today. Focusing on what was succeeding helped us scale.
She founded her cosmetics company in 2015, naming it after the women to honor them and highlight a larger mission — to help stop human trafficking. When started the company, Alexander knew she needed a strong email marketingstrategy. She wanted a flexible, scalable email marketing system with built-in automation features.
SEO is a key Digital Marketingstrategy. And having a good SEO strategy can get you there! Mobilegeddon (2015) : mobile-friendly became a ranking factor. RankBrain (2015) : added artificial intelligence and machine learning to the algorithm to better understand users’ search intentions. User Intent.
Our first digital ranking efforts for Hispanic markets began in mid-2015 when we launched our “Marketing de Contenidos” blog. This was the channel where we published articles on advertising, Digital Marketing , and content production for the web. Come on this journey with me! A little history for context.
How do you adjust your marketingstrategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. That number was only 73% in 2015, a 30% jump in 7 years.
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