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Kirti Sharma (Adobe) on Original Content AI Can’t Copy — and Buyers Remember

Animalz blog

Kirti Sharma runs marketing for Adobe Learning Manager and Captivate and brings twenty years of experience in B2B SaaS. She blends product marketing with day-to-day content work and starts every plan with clear positioning, not channels. She leads product, demand, and content marketing for a 250-person business unit at Adobe.

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Make Your Events Program A Star: How to Plan a Multi-Channel Event the Right Way

Adobe Experience Cloud Blog

This year Marketo is putting together the Marketing Nation Engagement Lounge at the 2015 SXSW Interactive Festival. The Engagement Lounge is set to be the hottest marketing lounge in Austin this March, with 12 content sessions featuring top level marketers from brands like GM, Philips, esurance, Mashable and many more.

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Do Consumers Actually Shop Directly on Social Media Platforms [New Data]

Hubspot Marketing

Because Instagram Shops are carbon copies of pre-created Facebook shops, you only need to take a few steps to place a Shops button on your Instagram Business Page. But, if you don't have interest in a Facebook account, you can still leverage Instagram Live Shopping, Shopping Posts, and highlight your products in the Instagram Shopping tab.

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Marketing Redefined: 3 Ways Technology Is Transforming Marketing

Adobe Experience Cloud Blog

On average, smartphone owners spend two hours a day accessing apps and websites on their phone and pick up or glance at their phones 150-200 times a day, according to Forrester Research’s 2015 report, “Vendor Landscape: Mobile Engagement Automation Solution.”

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Diving Deep Into Marketing in Financial Services (My Takeaways)

Hubspot Marketing

With this data, you can iterate on your product and experience until you have something customers love, not just like. When customers love your product, marketing becomes much easier. Financial Services Marketing Strategies Marketing for financial services doesn’t have to be boring.

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12 Best Pricing Page Examples To Inspire Your Own Design

Hubspot Marketing

Hot tip: Interested in learning more about marketing terms such as "above the fold" and "call-to-action"? Simple Language The pricing page can be a good place to get fancy with jargon, especially if your target customer is an advanced professional in their field. Ready to look at some of the best pricing pages online?

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How to Maximize Your Video Content: Content Splintering and Intelligent Repurposing

Duct Tape Marketing

By planning and batching video production, marketers can ensure a consistent flow of high-quality content that aligns with their overall marketing strategy. And you'll get to a place called people also asked. We've been using AI tools since 2015. And those are real questions that real people ask.