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This day in search marketing history: January 14

Search Engine Land

2015: In the past, if your images were hosted off your website’s domain, it was very unlikely Google would crawl them for Google News. Q4 Paid Search Ad Revenue Up 24 Percent YoY In The Americas [Kenshoo]. 2015: Return on investment rose as revenue outpaced the rise in spending. From Search Marketing Expo ( SMX ).

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This day in search marketing history: January 12

Search Engine Land

Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011 , the final confirmed refresh was Panda 4.2 , which started rolling out July 18, 2015. E-commerce sales jumped this holiday season as search marketers weathered Google updates. consumers spent $204.5

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Amazon’s ‘secret ad pricing scheme’ revealed in previously redacted documents

Search Engine Land

New documents detail the alleged deceptive practices used to boost consumer prices by more than $1 billion including deliberately making Amazon search worse – a strategy reportedly approved by chairman Jeff Bezos. Raising prices for consumers. Consumers pay the price. Why we care. The impact of Junks Ads.

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This day in search marketing history: January 8

Search Engine Land

2015: Some users were missing their Google Now cards, which they rely on to see if there will be traffic on the way to work, how cold it may be or other useful information for their day. 2015: Google moved the Reach and Frequency report out of the Dimensions tab to the Campaigns tab. An Open Letter to Paid Search Networks.

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This day in search marketing history: March 27

Search Engine Land

Search marketers are volunteering services, support to help small businesses get through COVID-19 2020: Consulting, web hosting, budget coaching – marketers were extending help to ease the strain on businesses. Google Search Analytics bug drops some image search traffic from reports 2017: Google was working on a fix.

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This day in search marketing history: January 23

Search Engine Land

Expedia buys Travelocity In 2015, Expedia bought rival Travelocity for $280 million amid sluggish travel industry growth and pressure from insurgent travel providers. Google Dataset Search is out of beta and adds new features 2020: Google added new features to Google Dataset Search with this rollout. Atlanta, Seattle and Boston.

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This day in search marketing history: March 11

Search Engine Land

Static headlines now available for DSAs in Microsoft Advertising 2021: Marketers could now have full control over their ad text with Dynamic Search Ads. Google bans face mask ads globally due to misleading coronavirus claims 2020: The face mask ban came amid a rise in false claims around coronavirus prevention and price gouging.