Search Engine Land

MARCH 15, 2023

Universal Analytics was built for a generation of online measurement that was anchored in the desktop web, independent sessions and more easily observable data from cookies. feature with option to use multiple map apps 2016: DuckDuckGo’s feature let users choose from Apple, Bing, Here, OpenStreetMap or Google Maps to get directions.

Search Marketers 97

Search Marketers Marketing Marketers SEO 97

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The PPC community had a rollercoaster year in 2023. It’s fair to say that GA4 did not receive the warmest welcome.

User-Generated 133

User-Generated Retail Non-Profit Advertising 133

Search Engine Land

FEBRUARY 11, 2023

So they asked someone familiar with SEO to look into it. JCPenney said they knew nothing about the links – and subsequently fired their SEO firm. Google Won’t Provide SEO Certifications To Webmasters Or SEO Companies 2016: Google discussed internally if they should add an SEO certification program and decided not to do so.

Search Marketers 97

Search Marketers SEO Retail Marketing 97

Buffer Marketing

NOVEMBER 13, 2023

As anyone in content marketing will know, backlinks on a high-authority site do wonders for your SEO (search engine optimization).   In 2020, sustainable footwear brand Allbirds did something similar by raising their prices by $1 across the board. The move generated a ton of buzz The result? The soaps sold out within hours. 

User-Generated 120

User-Generated Price Retail Marketing 120

Hubspot Marketing

JUNE 22, 2020

Your website is a sales rep, providing prospects with the features and pricing of your offering. Search Engine Optimization (SEO) : Page index, meta descriptions, content plugins, and descriptive link text. What about mobile accessibility and SEO best practices? Website Performance Data (2015 vs 2020). over five years.

SEO 95

SEO Shoppers User-Generated Retail 95

Scoop.it!

MARCH 10, 2022

Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. Most of these content auto- generators that you can find online use NLG or Natural Language Generation technology based on NLP.

Content Marketing 85

Content Marketing Transform User-Generated Marketing 85

Neil Patel

AUGUST 4, 2021

If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. Similarly, positive ROI statistics for video content have been booming for years – from 33 percent in 2015 to 87 percent in 2021.

Video Marketing 145

Video Marketing Marketing Marketers Education 145

Exposure Ninja

APRIL 6, 2022

Wise’s SEO Strategy. They’ve branched out into bank accounts and cards, offering their users the ability to keep up to 54 currencies in one account. If done right, jumping on current trends can work in favour of your brand and generate digital PR. Screenshot of the price comparison section on the Wise website.

Marketing Strategy 59

Marketing Strategy Finance PR Marketing 59

Neil Patel

OCTOBER 26, 2020

CB Insights found that the retail apocalypse that started in 2015 actually accelerated during the Covid-19 pandemic. You want your consulting team to be able to generate the same results for you. Your visits should be focused on generating traffic from qualified traffic sources. The pandemic hasn’t been good for everyone.

eCommerce 133

eCommerce Retail Shoppers User-Generated 133

Neil Patel

JULY 9, 2019

For example, if we looked at traffic, we looked at how many visitors they generate per 100 followers. Compared to when each social network originally came out, it’s become much harder to generate organic traffic from each of them. You can still generate organic visits, but of course, reach has died down. What about revenue?

User-Generated 111

User-Generated B2C Price Promotion 111

Rock Content

FEBRUARY 8, 2016

It has similar pricing and a nearly identical music catalog to the other streaming music services, so how does Spotify set itself apart? When it comes to killer content curation and user engagement, Spotify is a role model. This contributes to Spotify’s unique value of helping users find new music that they normally wouldn’t.

User-Generated 61

User-Generated Shipping Energy Price 61

Duct Tape Marketing

APRIL 21, 2017

Social media has tilted the marketing landscape, with close to 90 percent of marketers believing in the importance of social media marketing—a practice that saw a spending of close to $10 billion in 2015. Price: FREE, while plans start at $9.99/month Price: Starts $49/month with FREE 15-Day Trial. Price: Starts at $9.99/month

Social Media Marketing 63

Social Media Marketing Price User-Generated Analytics 63

Exposure Ninja

APRIL 19, 2022

billion active monthly users , YouTube takes the title of the second most visited site in the world, second only to Google. So how can businesses make the most of this huge user base, and how can you avoid getting lost in the crowd? Video platform YouTube is a social media powerhouse. Why Is Nelson Treehouse Popular on YouTube?

Price 52

Price Education Product Digital Marketing 52

Search Engine Land

MARCH 5, 2023

Matt Cutts confirms Vince, calls it a ‘minor change’ In 2009, Google’s Matt Cutts created a video to answer many questions about a recent “brand push” in the search results that SEOs and webmasters had noticed, starting in late February. There were some manual control options. What’s The Most Searched Thing On Google?

Search Marketers 97

Search Marketers SEO Marketing Marketers 97

Search Engine Land

MARCH 26, 2023

Ahrefs, SEO toolset provider, to build their own search engine to compete with Google 2019: “Ahrefs is working on general purpose search engine to compete with Google,” said Dmitry Gerasimenko, the founder of Ahrefs. ( Yep launched in 2022.) billion people worldwide with new languages. billion people worldwide with new languages.

Search Marketers 99

Search Marketers SEO Marketing Marketers 99

Search Engine Land

JANUARY 8, 2023

Conductor launches SEO services marketplace for Searchlight users. Google lets users see their related search history with new card. 2019: Google started rolling out a new feature in search named “your related activity” that let signed in Google users pick up on previous searches related to the query they just added.

Search Marketers 97

Search Marketers Marketing Marketers User-Generated 97

Hubspot Marketing

FEBRUARY 5, 2024

According to Nilan Peiris , Chief Product Officer at Wise, the company aimed to build a product that “blows user’s socks off.” That intended feat has come to fruition because a whopping 70% of Wise’s user growth comes through word-of-mouth marketing (WOMM). Below are three steps Wise took to build a product that won users.

Marketing 101

Marketing Marketers User-Generated Influencer Marketing 101

Search Engine Land

FEBRUARY 15, 2023

Google’s John Mueller: Try to avoid link building In 2015, Google’s John Mueller was asked on a Google+ hangout “is link building in any way good?” Mueller’s initial response: “in general, I’d try to avoid that.” Read all about it in Google: Try To Avoid Link Building Because It Can Do More Harm Than Good.

Search Marketers 95

Search Marketers Marketing Marketers SEO 95

Rock Content

APRIL 30, 2020

SEO is a key Digital Marketing strategy. It’s where users find the most visible links, as well as those most frequently accessed by users — who generally don’t go past the first page of results to find what they’re looking for. And having a good SEO strategy can get you there! How to start an SEO strategy?

SEO 81

SEO User-Generated Digital Marketing Communications 81

Search Engine Land

MARCH 1, 2023

Yahoo Celebrates Its 20th Birthday By Setting New World Record For Yodeling , published March 3, 2015 (“Yahoo turned 20 yesterday…” i.e., March 2 ) Well, on March 2, 2005, Yahoo celebrated its 10th birthday by giving away a free scoop of Baskin-Robbins ice cream. Google Testing Single Line Sitelinks?

Search Marketers 95

Search Marketers SEO Marketing Marketers 95

Search Engine Land

MARCH 11, 2023

Bing Ads brings 3D ads to Search with Samsung 2019: Users could interact with the desktop ad format to inspect product features and details. Google Local Pack Displaying Logos In Web Search Results 2015: Google was testing a new local pack in the web search results that displayed maps plus logos and pictures of the business listing.

Search Marketers 97

Search Marketers Health Marketing Marketers 97

Hubspot Marketing

MAY 6, 2024

Whatever the reason, I was disappointed like many other users. Some changes did happen, but there weren't many improvements for regular users. Some users backed Elon Musk and were willing to pay more for a subscription because they believed in the platform. At the time, there were about 300 million monthly active users.

Advertising 92

Advertising Advertisers User-Generated Marketing 92

Duct Tape Marketing

APRIL 17, 2024

Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. So they're giving an attribution to the user interface and the default settings of the software, not the science.

User-Generated 71

User-Generated Real Estate Transform Place 71

Hootsuite

FEBRUARY 17, 2022

Launched in 2010, the platform has become very popular in recent years, and its developers have risen to the occasion by adding more and more features for brands, without taking away from the user experience. The app is fast approaching half a billion users, and this stellar growth is inspiring more and more business owners to jump on board.

User-Generated 111

User-Generated Retail Shoppers Shipping 111

Moz

DECEMBER 21, 2020

Grocery stores belong at the center of the 2021 local SEO industry conversation. I was not physically located in any of the cities where I searched, which should exclude the influence of user-to-business proximity. It’s long been theorized that review recency might have some impact on rank as a user behavior signal.

SEO 81

SEO Food Non-Profit Price 81

Neil Patel

JANUARY 15, 2019

Drastic Change #1: SEO won’t look the same. SEO is moving to voice search. It’s one of those topics that SEOs just wish didn’t exist. But instead of looking at voice search as a bad thing, just think of it this way, no one cares to read articles about it, which means most SEOs won’t be prepared for it. That’s crazy!

Digital Marketing 112

Digital Marketing User-Generated Marketing Marketers 112

Neil Patel

AUGUST 18, 2021

The real challenge is making money from a blog that generates fewer than 1,000 visitors per day. Without further ado, here are eight proven ways to monetize a blog that generates fewer than 1,000 visitors per day: 1. Bryan Harris launched his second online course to 22,000 email subscribers and generated $511,466 in invoiced sales.

eBook 145

eBook User-Generated B2C Promotion 145

Duct Tape Marketing

DECEMBER 7, 2015

4 Local SEO Tips For 2016 written by Alex Boyer read more at Duct Tape Marketing. If you run a company that depends on local customers, then local SEO is vital for your business. Local SEO is a subset of search engine optimization that helps people in your area find you on the search engines. Direct Data Matters for Local SEO.

SEO 51

SEO eBook Finance B2C 51

Neil Patel

SEPTEMBER 24, 2020

So why not make the most of this opportunity and use Facebook to market your products and services for generating leads and driving sales? billion of the total active users, which is a staggering 32% of the world’s population over the age of 13. Globally, the average Facebook user has clicked 12 ads in the last 30 days.

Advertising 99

Advertising Advertisers User-Generated Social Media Marketing 99

Backlinko

AUGUST 30, 2023

Understanding how users interact with your site is vital for your SEO efforts. And how can you positively impact user behavior on your site? In this guide, I’m going to take you through the most important user behavior metrics. What Is User Behavior? What actually is user behavior?

SEO 91

SEO User-Generated eCommerce Analytics 91

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Certain strategies, like content marketing and SEO , are enduring no-brainers that will continue to allow you to thrive in 2018. In this blog, I’ll show you lead generation strategies you should adopt or hold on to for 2018 and the strategies you need to let go of to stay on top in the new year. And your audience is starting to notice.

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Hubspot Marketing

FEBRUARY 8, 2024

Beyond helping to create brand awareness , Google Ads lets you generate leads fast. Image Source Smile Doctors started in 2015 , and in the first few years, the brand had minimal brand recognition. From my experience, marketing channels like SEO take time to bring results — often six and up to nine months to attract just traffic.

Transform 114

Transform User-Generated Marketing Marketers 114

Marketing Insider Group

JULY 1, 2020

Content marketing is important , not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. Content marketing generates 3 times as many leads as outbound marketing, drives six times higher conversion rates, and has the potential for a 7.8-fold

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144

Hubspot Marketing

OCTOBER 28, 2019

They offer reasonable prices, make it easy to rack up points, and always have fun and kind flight attendants. Lead generation. website, content marketing , and SEO ). Your standalone landing pages, where you can optimize for relevant keywords and SEO. I fly Southwest Airlines almost exclusively. Top (and falling) content.

Marketing 130

Marketing Marketers Key Performance Indicator Traditional Marketing 130

Backlinko

MARCH 30, 2024

This expert insight is what led Wirecutter to be so successful that it generated $150 million in revenue between 2011 and 2016, before being bought by giant media company The New York Times. This is where an affiliate has a connection to the service or product they’re promoting and enough expertise and influence to generate traffic.

Affiliate Marketing 75

Affiliate Marketing Food User-Generated Marketing 75

Moz

MAY 19, 2019

Try Googling “ infographics are dead ,” and your top hit will be a 2015 think piece asserting that the medium has been dead for years, followed by many responses that the medium isn’t anywhere close to “dead.” For example, GoodRx, a platform that reports pricing data from more than 70,000 U.S. The numbers drive the narrative.

Content Marketing 58

Content Marketing Transform Whitepaper Marketing 58

Search Engine Land

MARCH 8, 2023

However, a later Search Engine Land analysis of Fred indicated that the update targeted low-value content sites that put revenue above helping their users – and that many affected sites saw up to a 90% drop in traffic. Read about it in New, unconfirmed Google ranking update ‘Fred’ shakes the SEO world.

Search Marketers 98

Search Marketers Energy SEO Marketing 98