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Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story

Adobe Experience Cloud Blog

Event Magazine listed immersive marketing as one of its top trends advertisers must utilize in 2015. They can, however, turn their live interactions with a brand into promotional material for businesses. Rose’s partnership with Adidas, however, is both lucrative and engaging to the brand’s target market.

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10 Tried-and-True Tips for Sales and Marketing Alignment

Hubspot Marketing

Once you’ve identified your target market, keep it in sight. While it may be tempting to shift your focus and pursue potentially easier options for one-off sales, a complete focus on your target market can help teams build a polished and purpose-driven framework for success. Keep your efforts focused. Define key metrics.

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Join the Big League: 7 Reasons to Go Digital with Your Advertising

Adobe Experience Cloud Blog

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. And today, your target market is largely online.

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Join the Big League: 7 Reasons to Go Digital with Your Advertising

Adobe Experience Cloud Blog

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. And today, your target market is largely online.

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Stories, Filters, and Bots: What You Need to Know Now

Content Marketing Institute

The platform’s audience-lenses feature lets you customize your target market by regions – guaranteeing a number of impressions by age, gender, and lifestyle in that area.@Snapchat's These are interactive mobile ads that offer advertisers much greater flexibility to promote content assets. Audience lenses. Facebook Canvas.

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The 5 Best E-commerce Advertising Campaigns Of All Time!

Bannerflow

trillion with the Chinese, UK, US, Australian and Canadian markets leading the way. in 2015 to a projected 19.5% It’s why some of the biggest brands on the planet are levelling up their e-commerce marketing campaigns and doubling-down on online e-commerce advertising. In 2015 the Gymshark website crashed on Black Friday.

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How to Run a Smart Social Media Takeover

Hootsuite

If you can find a takeover host that speaks to your target demographic, chances are higher they’ll be interested in hearing more from your brand. But takeovers can also be an effective way to move into new markets. Find a host that holds sway in your new target market and can introduce you to new prospective followers.

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