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What Is Digital PR? (And How It Can Improve Your SEO)

Exposure Ninja

Digital PR, short for “digital public relations”, is an online marketing strategy used by businesses to increase their online presence. Digital PR is, in the words of Google’s Search Advocate John Mueller, probably more critical than technical SEO. Digital PR for SMEs Ready to Dominate Online.

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This day in search marketing history: February 18

Search Engine Land

Tell Google Why You Want More Than 90 Days Of Search Analytics Data 2016: Despite having a way to export your Search Console data and the Search Analytics API, Google wanted to know why you wanted more data directly in the Search Console. Google To Launch AMP In Search Results On Feb.

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This day in search marketing history: January 15

Search Engine Land

At launch, Facebook Graph Search only included people, photos, places and interests. 2021: The courses cover the basics including an introduction to LinkedIn Ads, how to use LinkedIn ad targeting, and reporting and analytics for LinkedIn ads. Google Directory Update Showing “Real” PR Scores?

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Common Social Media Questions and Answers All Marketers Should Know

Hootsuite

Skill expectations are high, ranging from copywriting to videography and mastery of various analytics and creative platforms. That’s usually a good place to start. TikTok launched in North America in September 2016. The professional network was acquired by Microsoft in 2016 in an “ all-cash transaction valued at $26.2

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9 SMART Social Media Marketing Goals For You to Set in 2022

Hubspot Marketing

Here, social analytics tools are useful for measuring key social metrics and how many unique visitors are viewing your site. This means it’s a place for conversation and interaction, and if your brand can get in on the action, so much the better for your sales. Potential KPIs and metrics: The number of users who saw your PR campaign.

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A tribute to Mark Irvine

Search Engine Land

Mark would often call me his unpaid PR team, but what he didn’t realize is that he “paid” for it with his warmth, kindness and wit. What Mark meant to me Back in 2016 I presented at my first Pubcon Vegas (my first big talk). Yet it came from a place of love. When I was asked to write this…I was stuck.

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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

12 Best Integrated Marketing Campaign Examples A business must target a variety of demographics across several channels to guarantee that a brand’s campaign is recognized and communicates to the right people in all the appropriate places. This is why having cohesive messaging across all mediums is so important. Take a look!