Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone.

Outbound Marketing 112

Outbound Marketing Content Marketing User-Generated Traditional Marketing 112

Content Marketing Institute

OCTOBER 29, 2018

This is a perfect metaphor for where content marketing is in 2018. Some companies only see it as a more efficient way to do classic, direct marketing. And content marketing is neither of those things. Successful #contentmarketing integrates changes to make content function as a business model.

Content Marketing 111

Content Marketing Automobile Marketing Marketers 111

Content Marketing Institute

OCTOBER 29, 2018

Our aim is to highlight new, optimal internal business models for content marketing and use the innovations of the moving assembly line as a metaphor for that. This is a perfect metaphor for where content marketing is in 2018. Some companies only see it as a more efficient way to do classic, direct marketing.

Content Marketing 75

Content Marketing Automobile Marketing Marketers 75

Hubspot Marketing

JULY 10, 2018

LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue. Source: 2016 Content Marketing Institute. A blog can delight existing customers with fresh content for repeat business or referrals. As part of content marketing, blogging has its advantages.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Sprout Social

AUGUST 23, 2016

Marketers spent more than $8.3 Social media for business is a necessity just like paid ads, flyers and other traditional marketing efforts. Despite all of these stats, some businesses still aren’t sold on social media as a marketing tool. — UPS Customer Support (@UPSHelp) August 16, 2016. sponsored.

Social Media Marketing 112

Social Media Marketing Millennials User-Generated Promotion 112

Neil Patel

AUGUST 19, 2021

Then create a content marketing strategy around YouTube. What makes YouTube such a lucrative platform is this: The content is searchable on Google. In 2016, the search engine giant bought the video-sharing site and has integrated the platform with search results. Marketing for CPAs Frequently Asked Questions.

SEO 145

SEO Marketing Marketers Whitepaper 145

Contently B2C

NOVEMBER 10, 2016

At the beginning of 2016, Peloton Cycle asked its employees to share their New Year’s resolutions on YouTube. Last month, the at-home fitness brand took the number one spot on the Crain’s New York Business 2016 Fast50 , a list of the fastest-growing companies in New York. — Peloton (@onepeloton) October 31, 2016.

Energy 59

Energy Retail Traditional Marketing Branding 59