Remove 2016 Remove Content Marketing Remove Traditional Marketing
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9 Stats That Will Make You Want to Invest in Content Marketing

Content Marketing Institute

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone.

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How to Be a Henry Ford in Content Marketing

Content Marketing Institute

This is a perfect metaphor for where content marketing is in 2018. Some companies only see it as a more efficient way to do classic, direct marketing. And content marketing is neither of those things. Successful #contentmarketing integrates changes to make content function as a business model.

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4 Business Models for Content Marketing

Content Marketing Institute

Our aim is to highlight new, optimal internal business models for content marketing and use the innovations of the moving assembly line as a metaphor for that. This is a perfect metaphor for where content marketing is in 2018. Some companies only see it as a more efficient way to do classic, direct marketing.

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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot Marketing

LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue. Source: 2016 Content Marketing Institute. A blog can delight existing customers with fresh content for repeat business or referrals. As part of content marketing, blogging has its advantages.

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An Introduction to Social Media for Business

Sprout Social

Marketers spent more than $8.3 Social media for business is a necessity just like paid ads, flyers and other traditional marketing efforts. Despite all of these stats, some businesses still aren’t sold on social media as a marketing tool. — UPS Customer Support (@UPSHelp) August 16, 2016. sponsored.

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CPA Marketing: 5 Actionable Strategies to Grow Your Accounting Firm

Neil Patel

Then create a content marketing strategy around YouTube. What makes YouTube such a lucrative platform is this: The content is searchable on Google. In 2016, the search engine giant bought the video-sharing site and has integrated the platform with search results. Marketing for CPAs Frequently Asked Questions.

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How Content Made Peloton the Fastest-Growing Company in New York

Contently B2C

At the beginning of 2016, Peloton Cycle asked its employees to share their New Year’s resolutions on YouTube. Last month, the at-home fitness brand took the number one spot on the Crain’s New York Business 2016 Fast50 , a list of the fastest-growing companies in New York. — Peloton (@onepeloton) October 31, 2016.

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