Marketing Insider Group

NOVEMBER 7, 2017

For most marketers, influencer marketing is well worth the investment. Research from 2016 revealed that this marketing tactic can generate 11 times the ROI of traditional digital marketing. The post Influencer Marketing Budget: What’s Reasonable to Drive Results? That’s already well known.

Influencer Marketing 82

Influencer Marketing Marketing Marketers Digital Marketing 82

Traackr

AUGUST 29, 2017

With 176 updates in 2016, see how Traackr's IRM technology has evolved to help customers normalize influencer marketing, standardize KPIs and scale impact.

Influencer Marketing 96

Influencer Marketing Product Marketing Marketers 96

Adams & Knight Marketing

MARCH 23, 2023

” Adams & Knight has now won more than 40 awards for the State of Connecticut’s last 5 tourism campaigns since 2016. . ” Adams & Knight has now won more than 40 awards for the State of Connecticut’s last 5 tourism campaigns since 2016.

PR 130

PR Influencer Marketing Advertising Advertisers 130

Hubspot Marketing

APRIL 19, 2023

By 2016, there were over 99,000 attendees at Coachella each weekend — combined to be nearly 10x the attendance of the first event. How Influencer Marketing Changed Coachella The rise of social media also had a major impact on Coachella’s growth. Influencer culture and "festival fashion" became nearly synonymous with the event.

Influencer Marketing 96

Influencer Marketing Fashion User-Generated Branding 96

Adams & Knight Marketing

APRIL 16, 2023

” Since 2016, Adams & Knight has won more than 40 awards for various travel/tourism marketing campaigns. For more information on Adams & Knight’s travel/tourism marketing services and its award-winning work, visit: [link] ### Every tactic works better when it all works together.”

PR 130

PR Influencer Marketing Advertising Advertisers 130

Traackr

AUGUST 29, 2017

To stay up-to-date with influencer marketing trends, check out three major growth spurts in the influencer marketing industry.

Influencer Marketing 40

Influencer Marketing Market Trends Marketing Marketers 40

Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 Bookmark this list as a reference guide for your 2016 plans.

Influencer Marketing 76

Influencer Marketing Marketing Marketers Marketing Strategy 76

Traackr

AUGUST 29, 2017

Traackr's influencer marketing manager shares her take on the 10 most inspirational speakers to see at Salesforce Connections 2016. Don't miss it!

Influencer Marketing 45

Influencer Marketing Management Marketing Marketers 45

Sprout Social

MARCH 12, 2024

The dawn of social media activism—from #OccupyWallStreet to #ArabSpring to the 2016 US presidential election—changed people’s expectations of brands. Like Reformation’s latest campaign with Monica Lewinsky and Vote.org , some brands will rely on influencers and celebrities to communicate their brand values.

Social Media Marketing 108

Social Media Marketing Gen Z Health Marketing 108

Bannerflow

JULY 5, 2022

In this article, we highlight the top five in-house marketing trends you should have implemented by now and how to get the best out of them. Those top trends are: Content marketing. Influencer marketing. Video marketing. Content Marketing. Influencer Marketing. Data analysis.

Market Trends 96

Market Trends Influencer Marketing Transform Marketing 96

Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 Bookmark this list as a reference guide for your 2016 plans.

Influencer Marketing 40

Influencer Marketing Marketing Marketers Marketing Strategy 40

Hubspot Marketing

JANUARY 9, 2023

Launched in March 2016, Mastodon has about 2.5 Mastodon emphasizes community, therefore marketers may have a difficult time finding their footing for their business in fediverse. Pro Tip: If you're interested in pivoting, I'd suggest investing in influencer marketing to connect with your target audience on Mastodon.

Gen Z 124

Gen Z Marketing Marketers Millennials 124

Hubspot Marketing

APRIL 25, 2022

Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. Leveraging TikTok Influencer Marketing. If you’re a marketer looking to start leveraging the app , or increase your investment, a great way to do so is via influencer marketing.

Gen Z 121

Gen Z Influencer Marketing Social Media Marketing Finance 121

Hubspot Marketing

JULY 25, 2022

Influencer recommendations matter more than recommendations from friends and family. If I follow a makeup influencer, it's safe to assume he or she knows more about makeup than most of my friends. The Influencer industry will continue to grow and remain one of the most popular avenues for brands looking to connect with their audiences.

Gen Z 128

Gen Z Millennials Retail Price 128

Hubspot Marketing

JUNE 13, 2023

The campaign included TV spots , influencer marketing , and signage at New York subway stations. Since its launch in 2016, Noom has predominantly focused on helping users lose weight through behavior changes. The shift to include weight loss drugs feels like a departure from the brand’s initial mission.

Health 114

Health Marketing Marketers Promotion 114

SocialPilot

FEBRUARY 9, 2024

Neal Schaffer Neal’s blog (nealschaffer.com) has more than 500 blog posts to help support your digital and social media marketing He is a respected educator who teaches social media marketing at Rutgers University Business School as well as influencer marketing at UCLA Extension Neal has written 4 must-read books on social media marketing.

Digital Marketing 94

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 94

Traackr

AUGUST 29, 2017

What is the main reason behind an influencer marketing fail? Learn from Microsoft's influencer marketing strategy panel at Content Marketing World 2016.

Influencer Marketing 101

Influencer Marketing Marketing Strategy Content Marketing Marketing 101

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Digital Marketing 141

Digital Marketing Influencer Marketing Marketing Marketers 141

Adobe Experience Cloud Blog

JANUARY 6, 2017

Luke Combs (@LukeCombsMusic) December 20, 2016. In his free time, he’s also the author of four content marketing books. Joe Pulizzi (@JoePulizzi) December 19, 2016. 2017 Trends for CMOs: Ignite Content Performance with Influencers https://t.co/jrAtcpeOge Zach King (@FinalCutKing) December 6, 2016. VUd3N9H84y.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Sprout Social

OCTOBER 16, 2023

Identify relevant partners Collaborating with content creators and influencers who have a trusting relationship with the people you’re trying to reach can have a halo effect for your brand. Leverage their expertise to create influencer marketing campaigns that will resonate with target audiences.

Gen Z 110

Gen Z Branding Millennials Transform 110

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. Nearly a fourth of social media influencers believe Instagram is the top avenue for influencer marketing strategies.

Millennials 111

Millennials Advertising Advertisers Influencer Marketing 111

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. In this article, we’ll go over how I became one and how to become an influencer in your own field. I worked hard. Conclusion.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. Tap into TikTok influencer marketing. Another popular TikTok marketing tactic is to work with influencers. Partner on a new product line.

Branding 87

Branding Marketing Marketers Influencer Marketing 87

Martech

SEPTEMBER 26, 2022

That has translated to immense success for startups like Robinhood, which reached almost 1 million users in 2016. Referral, affiliate or influencer marketing. Referral marketing, affiliate marketing and influencer marketing all allow you to reach your target audience and build interest.

Transform 106

Transform B2C Finance Affiliate Marketing 106

Hootsuite

OCTOBER 30, 2019

Although, it is a slight drop from 2016, when 24% of U.S. adults in 2016 to 69% in 2019. Meanwhile, Instagram experienced the largest gain over that period, from 2016’s 32% to 2019’s 37% of U.S. This stat comes from Twitter Arthouse (the platform’s in-house influencer agency). adults were on Twitter. 44% of U.S.

Gen Z 112

Gen Z Marketing Marketers Advertising 112

Hootsuite

AUGUST 2, 2022

We scoured the world wide web for research and the most recent study is from way back in 2016… an eternity in Social Media Years. But it’s all we have to work with, so it makes the best starting point we have: In 2016, BuzzSumo analyzed more than 800 million Facebook posts. Organic posts length: 1 to 80 characters. It’s a tall order!

Entertainment 139

Entertainment Promotion Advertising Advertisers 139

Neil Patel

SEPTEMBER 14, 2021

In 2016, the Kizuna AI channel launched and has racked up more than 4 million subscribers. How Can Marketers Use VTubers? Marketers can use VTube creators as part of their influencer marketing campaigns. For example, they can create a brand avatar or partner with popular creators through influencer marketing.

Influencer Marketing 106

Influencer Marketing Fashion Promotion Energy 106

Hootsuite

APRIL 7, 2022

In 2016, a new app called TikTok transformed the social media landscape through its short videos and casual, spontaneous aesthetic; it’s now the most-downloaded app in the world. New social media apps and platforms marketers should watch in 2022. Social media is always evolving to satisfy the needs and interests of its users.

Gen Z 142

Gen Z Finance User-Generated Transform 142

Exposure Ninja

MAY 13, 2022

With the growth of online marketing, the savviest of these PRs have shifted their focus online to Digital PR. In 2016, the Independent was the first UK newspaper to abandon print and embrace a digital-only future. Influencer marketing to gain mentions on influential social media accounts. The snowball had started.

PR 105

PR SEO Affiliate Marketing Analytics 105

Hootsuite

NOVEMBER 8, 2022

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. Founded in 2016, Cameo connects fans with their favorite actors, athletes, musicians, performers, creators, and social media influencers. What is Cameo?

Promotion 92

Promotion Branding Price User-Generated 92

The CMO Survey

JUNE 16, 2020

This is an important finding because social media contributions have previously remained flat and at average levels since 2016 despite rising investments. This strategy appears to have worked: For the first time in CMO Survey history, the rated contributions of social media to company performance rose—up 24% since February.

CMO 130

CMO Transform Customer Acquisition B2C 130

Hootsuite

JANUARY 27, 2020

In 2016, Facebook began prioritizing posts from friends and family, as well as “informative” and “entertaining” content. The decline of organic reach has savvy marketers turning to tried-and-true tactics like good old word of mouth. They also started downranking Pages that posted a high volume of overly promotional organic content.

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Hubspot Marketing

MAY 6, 2022

Keyhole lets you accomplish two key tasks: Listen to what people are saying about your brand in real-time and monitor the impact of your influencer marketing campaigns. Editor's note: This post was originally published in July 2016 and has been updated for comprehensiveness.

Social Media Marketing 97

Social Media Marketing Marketing Marketers User-Generated 97

Neil Patel

FEBRUARY 1, 2021

According to PewResearch Center’s 2016 Social Media Update , 32% of Internet users are using Instagram. Instagram influencer marketing has become a game-changer for social selling. for every $1 that they spend on influencer marketing. Why Sell on Instagram? 59% of all Instagram users are 18 to 29 years old.

User-Generated 143

User-Generated Influencer Marketing Shipping Product 143

Power Digital Marketing

JANUARY 19, 2023

Consideration #7: Influencer marketing strategy Influencer marketing has exploded as a marketing strategy to the tune of 800% since 2016. Influencer marketing: 2023 predictions. link] The post TikTok vs Instagram marketing: which is better for your business? link] CNBC. link] Forbes.

Gen Z 40

Gen Z User-Generated Marketing Marketers 40

Sprout Social

DECEMBER 19, 2019

Since their creation in 2016, Instagram Stories have been fast growing, reaching 500 million daily active users by early 2019. Influencer marketing on Instagram. Last, but certainly not least, influencer marketing isn’t going anywhere. Working with influencers can look like a lot of different things.

User-Generated 92

User-Generated Influencer Marketing Promotion Branding 92

Traackr

AUGUST 18, 2015

Global Influencer Marketing Technology. Despite the challenges, successful global influencer marketing campaigns are flourishing, largely due to the development of global marketing technologies. Balancing global consistency of local campaigns… …with multi-language translation/relevancy (i.e.

Influencer Marketing 45

Influencer Marketing B2C Global Marketing Communications 45