Businesses Grow

NOVEMBER 6, 2023

Denis Sison has more than 30 years of experience as a global marketing executive for iconic companies such as P&G, Coca-Cola, Sprite, Blackberry, The Hershey Company, and, most recently, Johnson & Johnson. It’s critically important to establish the narrative of your brand as well as your point of view.

Global Marketing 121

Global Marketing Marketing Marketers Communications 121

Hubspot Marketing

MARCH 20, 2023

The current AI market race is led by IBM, which holds a more than nine percent global market share. Next to IBM in the global AI patent race are Microsoft and Samsung, each within 500 patent families from IBM. times in 2022 compared to its adoption rate in 2017. It grew nearly 2.5

Marketing 127

Marketing Marketers Global Marketing Advertising 127

Backlinko

MARCH 13, 2024

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Online/mobile quantitative research services accounted for 35% of worldwide revenues of market research companies. Market modeling 1.4%

Market Research 88

Market Research Non-Profit Transform Marketing 88

Content Marketing Institute

AUGUST 17, 2018

If not, you’ve got a good idea of the messaging challenges the global marketing team at Xerox faced. Though many remember the “speeds-and-feeds” approach it once took to marketing, in recent years, the company has moved more toward helping people rethink how they perform their everyday work on the job. Does it even use paper?

Transform 56

Transform Marketing Marketers Global Marketing 56

Content Marketing Institute

AUGUST 9, 2018

Marketers have long practiced personalization in content marketing, developing over time more sophisticated ways of personalizing the customer journey – whether through marketing automation and progressive profiling or using programmatic advertising to support our content path. Big brands are quickly jumping in too.

Entertainment 63

Entertainment Retail User-Generated Customer Journey 63

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Customer experience. Workplace impact.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Set Up

MARCH 19, 2024

Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sharp | Vice President Marketing at Pratt Industries, Inc. What inspired you to pursue a career in marketing?

Transform 105

Transform PR Marketing Marketers 105