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5 Ways to Respond to Twitter Killing Off Lead Generation Ads

Adobe Experience Cloud Blog

Recently, Twitter announced that marketers will no longer be able to create lead generation campaigns with Twitter’s Lead Generation Card feature. Here are five ways you can react to the news about Twitter killing off lead generation ads: 1. alert sales, add the new user to a nurture email stream, and so on).

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It’s time to turbocharge our path to email innovation

Martech

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” The rise of data proximity Marketers like to debate whether we’re served better by the wheel-and-spoke model of technology or the unified platform model. The answer is, sadly, not much.

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5 Drip Campaigns Every Brand Needs to Have and Why They Matter

Adobe Experience Cloud Blog

It’s why more than 53% of B2B companies have already implemented a marketing automation platform. The great thing about automation is that it allows you to set it and forget it, saving you time and money. And one of our favorite forms of marketing automation is the drip campaign. Abandoned Cart Campaign.

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4 Ways Digital Marketers Can Make Data Work for Them

Adobe Experience Cloud Blog

That means approximately 67% of marketers are spending more on data-driven marketing, but only 19% are using that data to improve. Marketing data should be used to drive improvement, inform decisions, and increase lead generation. Getting Started with Integration and Automation. Very bad scientists, indeed!

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Braze vs CleverTap: Key features, use cases, and more (2025)

Use Insider

Braze pros: Proven mobile marketing platform for engaging customers with personalized messages Founded in 2011, Braze was originally named Appboy. Appboy rebranded to Braze in 2017 and went public in 2021. It was founded in 2013 and since then has retained a strong focus on mobile analytics and marketing.

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How to Assess the Relevancy of 3rd Party Intent Data

Adobe Experience Cloud Blog

This type of data can help you identify in-market buyers who haven’t yet engaged with you, prioritize your existing leads, nurture leads with personalized emails, invest in advertising more strategically, personalize your website, and more. These data providers are using techniques that can generate intent data at the domain or company level.

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5 Steps to Amplify Your Paid Social Campaigns

Adobe Experience Cloud Blog

Lately, major networks have changed their algorithms to give their users a better experience—one with less promotional content and more relevant content that they want to see. Because of these changes, as a marketer, you need to supplement your organic posts with paid promotion to get your posts seen by your audience.