Adobe Experience Cloud Blog

DECEMBER 21, 2016

Recently, Twitter announced that marketers will no longer be able to create lead generation campaigns with Twitter’s Lead Generation Card feature. Here are five ways you can react to the news about Twitter killing off lead generation ads: 1. alert sales, add the new user to a nurture email stream, and so on).

Thought Leadership 134

Thought Leadership User-Generated Marketing Automation Platform Social Media Marketing 134

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” The rise of data proximity Marketers like to debate whether we’re served better by the wheel-and-spoke model of technology or the unified platform model. The answer is, sadly, not much.

Email Marketing 134

Email Marketing User-Generated Marketing Automation Platform Customer 134

Adobe Experience Cloud Blog

JULY 2, 2018

It’s why more than 53% of B2B companies have already implemented a marketing automation platform. The great thing about automation is that it allows you to set it and forget it, saving you time and money. And one of our favorite forms of marketing automation is the drip campaign. Abandoned Cart Campaign.

Branding 134

Branding Thought Leadership Shipping Shoppers 134

Adobe Experience Cloud Blog

AUGUST 25, 2017

That means approximately 67% of marketers are spending more on data-driven marketing, but only 19% are using that data to improve. Marketing data should be used to drive improvement, inform decisions, and increase lead generation. Getting Started with Integration and Automation. Very bad scientists, indeed!

Digital Marketing 134

Digital Marketing Transform CRM Thought Leadership 134

Use Insider

JANUARY 3, 2025

Braze pros: Proven mobile marketing platform for engaging customers with personalized messages Founded in 2011, Braze was originally named Appboy. Appboy rebranded to Braze in 2017 and went public in 2021. It was founded in 2013 and since then has retained a strong focus on mobile analytics and marketing.

Customer Journey 52

Customer Journey User-Generated Analytics eCommerce 52

Adobe Experience Cloud Blog

JUNE 9, 2017

This type of data can help you identify in-market buyers who haven’t yet engaged with you, prioritize your existing leads, nurture leads with personalized emails, invest in advertising more strategically, personalize your website, and more. These data providers are using techniques that can generate intent data at the domain or company level.

CRM 134

CRM Outbound Marketing User-Generated Thought Leadership 134

Adobe Experience Cloud Blog

MAY 3, 2016

Lately, major networks have changed their algorithms to give their users a better experience—one with less promotional content and more relevant content that they want to see. Because of these changes, as a marketer, you need to supplement your organic posts with paid promotion to get your posts seen by your audience.

Thought Leadership 92

Thought Leadership Marketing Automation Platform Whitepaper Customer Acquisition 92