Sprout Social

JANUARY 3, 2017

Cheers to 2017! January 4, 2017: Maintaining a Social Media CRM. We’ll discuss tips and tricks for referencing past conversations and dive deeper into how a social CRM can help your team reach its 2017 business goals. January 11, 2017: Social Media Trends for 2017. Sprout Product Focus: Social CRM.

CRM 64

CRM User-Generated Social Media Marketing Education 64

Hubspot Marketing

APRIL 17, 2023

Wendy’s has been serving up sass on social media since 2017. link] — Wendy's (@Wendys) November 24, 2017 The success of this tweet marked the beginning of a new social media strategy for the fast food chain — roasting other accounts. To participate, TikTok users posted videos asking Wendy’s to roast them.

Food 115

Food User-Generated Place Marketing 115

Search Engine Roundtable

SEPTEMBER 9, 2022

The content is mostly not new, it is mostly from a 2017 Google blog post on how to protect your site from user generated spam and has now been consolidated into the core documentation. Google has added a new section to its quality guidelines category named "Prevent abuse on your site and platform" yesterday.

User-Generated 106

User-Generated 106

Search Engine Land

OCTOBER 3, 2023

Audiences are receptive to AI, but content is still king Creators are utilizing AI to generate some amazing content, as I noted in a previous article, “ The best AI video generators for creators and marketers.” Conversations about generations often focus on differences instead of similarities.” In 2017, 19.8 In 2015, 14.8

Gen Z 126

Gen Z Millennials Marketing Marketers 126

Search Engine Land

MARCH 16, 2023

Google to further dilute exact match in AdWords; will ignore word order & function words 2017: Not just for plurals anymore, close variants would extend to include word ordering and function words in inexact match keywords. How Big Will Google’s Mobile-Friendly Update Be? billion, a mere $140 million more.

Search Marketers 99

Search Marketers Marketing Marketers User-Generated 99

Search Engine Land

JANUARY 4, 2023

Users will be able to click-to-call your business just as easily as they click to visit your website. Google fixes user and permissions issue with Search Console. The Strange Explanation Of Why Windows Phone Users Lost Access To Google Maps. Google would later introduce click-to-call phone numbers Jan. Also on this day.

Search Marketers 110

Search Marketers User-Generated SEO Marketing 110

Martech

APRIL 12, 2024

Fewer respondents to an annual member survey reported having a unified customer database or CDP in 2023 versus 2022, according the CDP Institute, an independent industry group whose membership consists of vendors of CDPs and other martech, as well as agencies and CDP users. Those reporting that they had implemented a CDP fell from 31% to 25%.

Customer 98

Customer B2C Transform Retail 98

Search Engine Land

MARCH 5, 2024

Google said this update has refined how it understands which webpages are “unhelpful, have a poor user experience or feel like they were created for search engines instead of people.” This technique may try to trick users to thinking new content on a domain is part of the old site, when it may not be.

User-Generated 145

User-Generated SEO Advertising Advertisers 145

Rock Content

DECEMBER 18, 2023

Pricing: starts free With AI image generation becoming mainstream, the notion of an ideal visual representation has transcended to new levels. For Canva, the year 2022 marked a significant milestone as they introduced their very own AI-powered image-generating application within the Canva platform: Magic Media.

Transform 76

Transform Price User-Generated CRM 76

Buffer Marketing

APRIL 4, 2024

  Here's why building a TikTok presence should be on the radar of B2B businesses: Reach a younger, decision-making audience As younger generations move into decision-making roles within companies and become B2B buyers (the oldest of Gen Z is turning 27 this year), B2B brands must meet them where they are. 

Gen Z 85

Gen Z User-Generated Entertainment Millennials 85

Hubspot Marketing

MAY 8, 2023

Here are some statistics we found: The majority of the marketers we surveyed (48%) reported using generative AI to conduct research. 45% of marketers use generative AI for content creation. When creating marketing content, most marketers surveyed (22%) said they use AI to generate ideas. So, what do these statistics tell us?

SEO 121

SEO User-Generated Copywriting Health 121

Search Engine Land

FEBRUARY 2, 2023

YouTube sees 90% lift in searches for football highlight videos during the last year 2018: In addition to the rise in search activity, watch-time of sports highlight videos skyrocketed 80% between 2016 and 2017. 2010: More concerns about reports that Google was “heavily biased towards established brands” (i.e., wealth rather than merit).

Search Marketers 97

Search Marketers Real Estate SEO Marketing 97

Martech

MAY 2, 2024

Roles come in many flavors, most commonly specifiers, influencers, users, decision-makers, gatekeepers and purchasing agents. Users Easy to install and use. If later, it would be ABM-style demand generation. The point is that your marketing messages should vary based on each member’s particular interests.

CRM 87

CRM Finance User-Generated Traditional Marketing 87

Duct Tape Marketing

MAY 12, 2017

6 On-page SEO Mistakes that Marketers are Doing (And how to avoid) in 2017 written by Guest Post read more at Duct Tape Marketing. SEO is still one of the most powerful tools in 2017. And if you’re really concerned about the success of your business, you can’t afford to make these mistakes in 2017. But the truth is far from it.

SEO 68

SEO Food Fashion User-Generated 68

Search Engine Land

FEBRUARY 12, 2023

Google AMP stories launch In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users. Google enables ‘join waitlist’ for restaurants 2019: Clicking on the join waitlist button opened a screen that identifies the current wait time and enabled users to input their party size.

Search Marketers 94

Search Marketers SEO Marketing Marketers 94

Backlinko

MARCH 13, 2024

Global market research industry forecasted to generate $140 billion in revenue in 2024 (up from $130 billion in 2023) – ESOMAR Note: Includes data from multiple sources ( ESOMAR 1 , ESOMAR 2 , ESOMAR 3 , Consultancy.org ) Year Market research industry revenue (worldwide) 2016 $71.5 Market measurement 15% User experience 12.4%

Market Research 85

Market Research Non-Profit Transform Marketing 85

Search Engine Land

JANUARY 2, 2023

We have consistently avoided paid sponsorships, including paying bloggers to promote our products, because these kind of promotions are not transparent or in the best interests of users. 2011: The illustrated guide showed how Google tracked its users and how DuckDuckGo didn't. 2017: 17 link resolutions for 2017 by Julie Joyce.

Search Marketers 96

Search Marketers Advertising Advertisers Marketing 96

Hubspot Marketing

SEPTEMBER 26, 2023

Announced in 2017, Google AI is a division of the tech company that focuses on artificial intelligence. From text-to-video generation to universal translator dubbing, Google’s dive into AI technology is resulting in huge advancements. With Gemini, users could have the AI interpret text, video, and audio.

User-Generated 109

User-Generated Education Product Management 109

Hubspot Marketing

APRIL 25, 2023

Inspired by Lofi Girl The ad takes clear inspiration from Lofi Girl , a popular YouTube channel that streams Lofi music 24/7 and has racked up billions of views (yes billions, with a B) since 2017. Snapchat is releasing its "My AI" chatbot to all users on the platform for free.

Manufacturing 124

Manufacturing User-Generated Traditional Marketing Education 124

Search Engine Land

DECEMBER 4, 2023

It’s hard to believe it’s only been a year since ChatGPT burst onto the scene and captured the world’s attention with its remarkably adept chatbot that generates human-like text on command. Google took things further and introduced a generative AI campaign creator in May. Early uses for GPT-3.5

Transform 120

Transform Copywriting User-Generated Price 120

Search Engine Land

JANUARY 17, 2023

2017: The new version of the Google Android search app worked better when you were in a poor internet connection area. 2017: The option to show extensions during store hours or schedule for time-sensitive promotions became available in all markets. 2017: Another effort to monetize local queries on mobile. Billion In 2012.

Search Marketers 116

Search Marketers Marketing Marketers SEO 116

Buffer Marketing

NOVEMBER 13, 2023

Over Black Friday weekend in 2017, the UK-based luxe skincare brand launched 14,600 special edition orangutan soaps at £8.25 The move generated a ton of buzz The result? This could take a lot of different forms, like photos of your brand and product or positive user reviews. responses, 21K retweets, and over 60K likes.

User-Generated 108

User-Generated Price Retail Marketing 108

Search Engine Land

FEBRUARY 13, 2023

Google also revealed that Webmaster Central had more than a million users. Google featured snippets now often followed by the ‘people also ask’ box 2017: People also ask got more frequent and prominent placement in Google. Google Webmaster Tools comes out of beta In 2007, Google Webmaster Tools officially came out of beta.

Search Marketers 93

Search Marketers User-Generated Marketing Marketers 93

Rock Content

NOVEMBER 6, 2017

As trick-or-treaters head home with their candy, eyes inevitably turn to the remaining 2017 holidays. Marketers likely began their preparations long ago, but with about four weeks remaining (at least as of publication), here’s a checklist – not of who’s been naughty or nice, but how to ensure your brand is optimized for Black Friday 2017.

Retail 40

Retail User-Generated SEO PR 40

Search Engine Land

MARCH 15, 2023

Universal Analytics was built for a generation of online measurement that was anchored in the desktop web, independent sessions and more easily observable data from cookies. feature with option to use multiple map apps 2016: DuckDuckGo’s feature let users choose from Apple, Bing, Here, OpenStreetMap or Google Maps to get directions.

Search Marketers 96

Search Marketers Marketing Marketers SEO 96

Hubspot Marketing

DECEMBER 5, 2019

The user-influenced platform , which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche. General Stats. Reddit surpassed 330 million monthly active users in 2017.

Gen Z 133

Gen Z Millennials User-Generated Advertising 133

Search Engine Land

FEBRUARY 19, 2023

Advertisers can now view Google mobile speed scores for more landing pages 2019: Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result. Viacom To Sign With Joost Over Google’s YouTube 2007: Joost was like YouTube but they specialized in commercial video.

Search Marketers 96

Search Marketers Marketing Marketers User-Generated 96

Search Engine Land

JANUARY 6, 2023

Google tests user comments for live TV shows. 2020: The user comments appeared in the search results for queries related to live TV shows. 2011: Co-founder Charlie Cheever admitted it had been “a big challenge” to maintain Quora’s character while the site has been flooded with new users. 2009: Considering In-House SEO?

Search Marketers 126

Search Marketers Manufacturing SEO Marketing 126

Search Engine Land

MARCH 23, 2023

Twitter adds keyword search to Direct Messages 2022: Twitter announced it was giving users a long-requested feature – the ability to search the direct messages (DM) inbox by keyword. Bing Ads Editor now supports Enhanced CPC, exports to create expanded text ads 2017: Version 11.9 Microsoft Advertising blocks 1.6

Search Marketers 90

Search Marketers Marketing Marketers User-Generated 90

Duct Tape Marketing

SEPTEMBER 8, 2017

Top 7 Mistakes That Kill Your Ads Conversion in 2017 written by Guest Post read more at Duct Tape Marketing. Yet, one assured method exists to generate lots of buzz about your business and advertising. They forget about users on the other side of the screen, willing to communicate to people rather than brands and products names.

Copywriting 57

Copywriting Advertising Advertisers User-Generated 57

Search Engine Land

JANUARY 11, 2023

2022: Newly granted users had to wait 7 days before they could manage all the features of the profile. 2017: Google said the feature is no longer around, and using a link:www.domain.com will likely return irrelevant results. 2009: Their Russian users really wanted direct access to the Yandex search. consumers spent $204.5

Search Marketers 120

Search Marketers Health Law Marketing 120

Search Engine Land

MARCH 9, 2023

Pinterest adds in-app checkout and personalized shopping recommendations 2022: Billed as a “personal shopping concierge, powered by a taste-driven algorithm,” the “Your Shop” feature was a recommendations engine designed to suggest products, brands and creators to users based on their activities and preferences. 2011: Spoiler alert: No.

Search Marketers 97

Search Marketers User-Generated Marketing Marketers 97

Search Engine Land

FEBRUARY 6, 2023

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.”

Search Marketers 91

Search Marketers SEO User-Generated Marketing 91

Search Engine Land

JANUARY 20, 2023

It also dives more into how the company has been using machines to replace low-cost humans to generate low-quality content designed to rank well in search. All of this reminds me of the Google Panda update days, where Google built algorithms to detect content farms and content written with the purpose of generating search traffic.

Affiliate Marketing 102

Affiliate Marketing User-Generated Finance SEO 102

Search Engine Land

JANUARY 19, 2023

Also on this day Google Ads launches placement reports for Performance Max campaigns 2022: Placement reports could be generated to see where ads had served for Performance Max campaigns as well as how many impressions they received. He also added “for SEO” to the title of his post. You just got a list of web results. Yahoo Sees Big 1.6%

Search Marketers 98

Search Marketers SEO Marketing Marketers 98

Martech

JUNE 15, 2023

” Alternatively, process mining AI (AI-driven understanding of businesses processes) plus analytical and predictive AI — combined with generative AI — can in effect declare a goal “and let the systems tune themselves toward that goal.” Rob Walker demonstrated text and image generation at PegaWorld in 2017 and 2018.

User-Generated 100

User-Generated Customer Journey CRM Shipping 100

Search Engine Land

MARCH 5, 2024

Information satisfaction is an important evaluation metric when assessing the quality of a system in how it meets the needs of its users. Let’s go back to the 2017 version. It is not new and has been hiding in plain sight for a long time. What is information satisfaction? a search engine). I could go on.

Customer Journey 97

Customer Journey User-Generated SEO Digital Marketing 97