2018 B2C New Technology 
The CMO Survey
AUGUST 28, 2019
who reported being unwilling in the February 2018 Survey. B2C companies are most likely to take a stance. Marketing leaders believe that new technologies have strengthened the importance of marketing in their companies, scoring an average of 2.75 in August 2018. B2C Services companies report the most replacement.
Litmus
DECEMBER 24, 2024
is so 2018. While usage is high for a new technology, the performance improvement reported by users is not. In fact, of all the email marketing elements and technologies asked about, respondents rated generative AI for copy and for images among the bottom three in terms of performance. Enter dynamic content.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The CMO Survey
FEBRUARY 21, 2020
Across industry sectors, we see that corporate adoption rates are highest in transportation, technology, and education and lowest in manufacturing, mining, and energy. However, data from the August 2018 CMO Survey finds that marketers are not worried that their company’s use of online or third-party data could raise concerns about data.
Martech
JANUARY 13, 2022
The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 They aren’t shiny new technologies, but rather dependable stalwarts that marketers can rely upon to help them stand out in a crowded inbox and on the web amidst a deluge of content. Snapshot: Marketing automation.
Martech
FEBRUARY 25, 2022
With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. ActiveCampaign serves SMBs to enterprises in all industries across B2B, B2C and e-commerce. Marketo was acquired by San Jose-based Adobe in October 2018.
Martech
SEPTEMBER 29, 2023
Here follows a roundup of 15 new technologies I’ve run across that are just right for B2B, some recommended by people I trust and respect, and all of them worth a look. DATA Intent data for ABM : After bursting on the B2B scene around 2018, intent data is getting better and better. So, what to make of this all?
Welcome Software
JULY 13, 2022
in 2018 to 13.4 For content alignment and management, DXPs have equally broad applications in B2C, B2B and B2E contexts. A good platform will always operate on easily integrated architecture with flexible APIs to facilitate the incorporation of new technologies and channels as the techscape changes. Digital Advertising.
Expert insights. Personalized for you.
130 
Let's personalize your content