The CMO Survey

AUGUST 28, 2019

who reported being unwilling in the February 2018 Survey. B2C companies are most likely to take a stance. Marketing leaders believe that new technologies have strengthened the importance of marketing in their companies, scoring an average of 2.75 in August 2018. B2C Services companies report the most replacement.

CMO 130

CMO New Technology B2C Analytics 130

The CMO Survey

FEBRUARY 21, 2020

Across industry sectors, we see that corporate adoption rates are highest in transportation, technology, and education and lowest in manufacturing, mining, and energy. However, data from the August 2018 CMO Survey finds that marketers are not worried that their company’s use of online or third-party data could raise concerns about data.

CMO 130

CMO B2C Marketing Marketers 130

Martech

JANUARY 13, 2022

The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 They aren’t shiny new technologies, but rather dependable stalwarts that marketers can rely upon to help them stand out in a crowded inbox and on the web amidst a deluge of content. Snapshot: Marketing automation.

Marketing Automation Platform 128

Marketing Automation Platform CRM Direct Mail Price 128

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. ActiveCampaign serves SMBs to enterprises in all industries across B2B, B2C and e-commerce. Marketo was acquired by San Jose-based Adobe in October 2018.

Marketing Automation Platform 122

Marketing Automation Platform Manufacturing CRM B2C 122

Martech

SEPTEMBER 29, 2023

Here follows a roundup of 15 new technologies I’ve run across that are just right for B2B, some recommended by people I trust and respect, and all of them worth a look. DATA Intent data for ABM : After bursting on the B2B scene around 2018, intent data is getting better and better. So, what to make of this all?

eCommerce 98

eCommerce User-Generated Manufacturing Finance 98

Welcome Software

JULY 13, 2022

in 2018 to 13.4 For content alignment and management, DXPs have equally broad applications in B2C, B2B and B2E contexts. A good platform will always operate on easily integrated architecture with flexible APIs to facilitate the incorporation of new technologies and channels as the techscape changes. Digital Advertising.

Transform 40

Transform Gen Z Millennials B2C 40

Customers.ai

JANUARY 2, 2024

Following WordStream’s 2018 acquisition, I was inspired to change this. Between X-Ray and Consumer Directory, we can provide real-time, in-depth insights for B2C and B2B lead enrichment. We ended 2023 with record-breaking customer growth, new products (hello B2B !), I was inspired to innovate in the field of lead generation.

Transform 94

Transform Outbound Marketing CRM B2C 94