The CMO Survey

FEBRUARY 21, 2020

In addition to these verticals, adoption rates are markedly higher at B2C companies versus B2B companies, with B2C services companies leading B2C product companies in AI application. Popular AI Applications in Marketing. Nearly half are utilizing AI to target customer decision making (49.6%). Take AI baby steps.

CMO

Backlinko

JUNE 4, 2024

Ecommerce has transformed the retail landscape. Here’s a detailed breakdown of US retail ecommerce sales since 2018: Year US Retail Ecommerce Sales 2018 $512.57 Here’s a detailed breakdown of US retail ecommerce sales since 2018: Year US Retail Ecommerce Sales 2018 $512.57 trillion in 2023, up from $1.03

eCommerce

Content Marketing Institute

MARCH 20, 2018

Or, if your business has a more B2C focus, you might look to enable your ardent fans and followers to create user-generated content on your brand’s behalf. Transform your ideas into resonant stories. Evaluate your format and content type options.

B2C

Orbit Media Studios

MARCH 8, 2022

Over just a year and a half, the SERP transforms from “ten blue links” to a richer, more interactive page with three SERP features filling the viewport above the fold: images, a featured snippet and the “People also ask” box. But this is a high-volume, low-intent phrase for the B2C consumer doing early-stage research.

SEO

Martech

SEPTEMBER 22, 2021

With pandemic concerns spurring the movement of customer interactions – both B2B and B2C – to digital channels, marketers are increasingly interested in technologies that collect data from those interactions, unify them, deliver insights and enable campaign orchestration.

Customer

Unbounce

APRIL 23, 2019

— Jessica Meher (@jessicameher) February 6, 2018. We created the Marketing Unboxed video series as a top-of-funnel piece of content designed to engage our target audience of B2C and commerce marketers. ebooks on "the complete guide to X" or blog posts on "5 reasons why." This s**t works, until it doesn't.

Direct Mail

Litmus

DECEMBER 13, 2024

Thats because at the time it was introduced by Google in 2018 , it promised a new era of engaging, interactive email experiences. Source: The State of ESPs For B2C brands, the case for interactivity is even stronger. Tools like Litmus Personalize make it easy to add these engaging features.

Market Trends

Content Marketing Institute

NOVEMBER 19, 2017

Innovators, renegades, and visionaries – If you are a leader in marketing or the overall business (or want to strengthen your relationship with those leaders), you’ll find that reinvention and transformation is the name of your next content marketing game. Content transformed Red Bull into a media company.

Content Marketing

Rock Content

NOVEMBER 21, 2023

From 2012 to 2018, subscription services saw a 300% growth rate – that’s five times faster than S&P-500 companies, according to the Harvard Business Review. Social media is a critical tool for B2C customers but is more challenging to leverage for B2B. However, SaaS brands face unique challenges when it comes to marketing.

Social Media Marketing

Markinblog

SEPTEMBER 6, 2021

On 4th September 2018, Amazon reached the $1 trillion market cap to become the most valuable retailer, a position that was previously held by Walmart. Alibaba successfully transformed the Chinese holiday into a shopping spree, and the company makes significant revenue from the sales during this period. In 2018, Alibaba made $30.8

eCommerce

Bannerflow

NOVEMBER 22, 2022

This is the same across all the key sectors our ads originate from, be it telecoms, travel, B2C or finance. Such findings are backed up by our latest data: Video share formats within the iGaming sector have increased from 2% in 2018 to 11% in 2022. Video outperforms every other medium across the board. BADS, short for Bad Ads.

Finance

Rock Content

NOVEMBER 17, 2020

If word of mouth marketing was useful before the digital transformation , it is now part of any company’s best practices. For B2C Marketers , the response rate was 84%. A study published by Content Marketing Institute shows that marketing campaigns used 63% more visual media in 2018 than in previous years.

Gen Z

Welcome Software

JULY 13, 2022

On the heels of accelerated digital transformation during the COVID-19 pandemic, customers increasingly rely on and prefer digital interactions. The digital transformation of customer interactions shows no signs of ebbing in the foreseeable future. in 2018 to 13.4 for the forecast period. Digital Advertising. Mobile Apps.

Transform

Content Marketing Institute

JANUARY 12, 2018

In the 2018 B2B research , 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful. Of the 30 organizations, 19 were B2B and 11 were B2C or B2B2C. (I I worked with two nonprofits that target consumers, so I put them into the B2C group.). Click To Tweet.

Digital Marketing

The CMO Survey

FEBRUARY 24, 2021

Almost a year into the Covid-19 pandemic and amidst enormous death and suffering, we have witnessed a year full of transformation and challenge for the field of marketing. B2C Product and Service companies reported the highest levels (32.1% The hardest hit sectors were B2C Services (12.3%). companies, 94.5% and 26.8%).

Transform

Sprout Social

OCTOBER 23, 2018

It’s that time of year, where a global community of agency partners, experts and transformative industry pros join Sprout Social in one inspiring space. Last year’s Agency Partner Day was such a success that we decided 2018 needed to see more—more speakers, more partners, more food, more drinks, more space. .

Food

Content Marketing Institute

JUNE 20, 2018

Don’t be deceived by the 2018 reference in Brian Dean’s SEO Tools: The Complete List (2018 Update). Secureworks executes a quality eight-minute video interview in The Future of Cybersecurity: Securing the Digital Transformation. Revise the new-year lede and the content will work just as well in late 2018 and beyond.

Transform

Customers.ai

JANUARY 2, 2024

Following WordStream’s 2018 acquisition, I was inspired to change this. Transform site traffic into actionable leads (email + contact info) while enhancing the user experience. Between X-Ray and Consumer Directory, we can provide real-time, in-depth insights for B2C and B2B lead enrichment. Thus, Customers.ai

Transform

Econsultancy

DECEMBER 13, 2021

By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). 2018 research shows how an advertising hiatus can impact brands’ long-term sales. 30% of UK B2C companies are still not back to pre-pandemic CX levels. The Digital Transformation Monthly.

Advertisers

The CMO Survey

FEBRUARY 27, 2019

2018 certainly ended on a volatile note and market analysts generally portend a coming recessionthey just do not know when. of marketers say they were more optimistic at the end of 2018 heading into 2019, compared with 51.2% who felt the same at the end of 2017 heading into 2018. Are the best days behind us?

CMO