Hootsuite

JANUARY 15, 2020

Here are a few general demographic data points about social media that you should know: 72% of American adults use social media. 366 million new people started using social media in 2018 alone. That’s an increase from 35% in 2018. One in two users have made a purchase after spotting a Promoted Pin. Facebook demographics.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. Free Promotion. Paid Promotion. Here are a few examples.

Shoppers 126

Shoppers Product Gen Z Promotion 126

Dana Nicole

FEBRUARY 1, 2021

In 2018, ByteDance merged with Musical.ly Instagram has been known for being the Millennial’s app of choice , but is that still true? Absolutely–Millennials slightly outrank other generations on Instagram. Gen Z’s spend more per transaction compared to Millennials and average more transactions.

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Hootsuite

DECEMBER 10, 2019

Citadel used traditional public social feeds to promote the tournament and create excitement. Posted by Citadel Careers on Wednesday, May 16, 2018. Millennials are feeling particularly bleak. That’s more than they trust government, media, or business in general. Is Gen Z your target audience ?

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Neil Patel

JANUARY 12, 2021

So, when Google announced its decision to start phasing out Google Plus due to low usage in 2018, it made sense. Create and promote events. By now, many of us have created a LinkedIn personal profile to keep up with colleagues, apply for jobs, and promote our brands. There is no one-size-fits-all replacement for Google Plus.

Gen Z 111

Gen Z User-Generated Millennials Promotion 111

Hubspot Marketing

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. In 2018, there were over 3.2 Generate Leads and Boost Conversions. But why is social media marketing so important? Let's dive in. Learn From Competitors.

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Sprout Social

JANUARY 16, 2020

To kick things off, here’s a quick definition of viral marketing: Viral marketing is a style of promotion that relies on an audience to generate the message of a product or service. Notable examples include Kylie Jenner’s infamous 2017 Pepsi ad and McDonald’s 2018 Rick and Morty promotion which resulted in riots.

Gen Z 102

Gen Z Marketing Marketers Promotion 102

Rock Content

NOVEMBER 17, 2020

The product itself can be the source of it, such as good customer service , a free gift card, a Content Marketing channel , or even specific events promoted by the company. Consider the millennials , for example. We are talking about an entire generation that grew up with technology all around and information at a finger tap distance.

Gen Z 59

Gen Z Millennials Transform User-Generated 59

Econsultancy

DECEMBER 6, 2021

The number of searches per Pinner, according to analysis, has increased 31% year-on-year for those in the Gen Z age category, while the overall number of searches made by this demographic rose 96%. in 2019 and nearly 50% in 2018, however the amount of investment in this format has almost tripled in the last three years.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hootsuite

JANUARY 13, 2022

As a result, buyers are more selective about the brands they interact with and purchase from, especially the notoriously fickle Gen-Z. Over 50% of millennials base their decision to buy a product on recommendations from their family and friends, so this is where UGC can shine since it is precisely that: a personal recommendation.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Search Engine Land

OCTOBER 4, 2022

Ecosia launched in 2009 and like DuckDuckGo, it promotes privacy as an alternative to more mainstream search engines. One such engine is Shazam, the music recognition app purchased by Apple for about $400 million in 2018. Paid search ads can be bought via Microsoft Advertising’s partner network. Not selling data to advertisers.

Shoppers 113

Shoppers Retail Finance User-Generated 113

Neil Patel

JUNE 22, 2021

Target Millennials and Gen Z With Adaptive Content. Millennials and Gen Z now make up a huge segment of the U.S. Find out more about how to market to Millennials , and target Gen Z. Native ads can still offer value as something more than just a promotional piece. population.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketing 145

Hootsuite

JULY 24, 2019

Posted by Tattoodo on Saturday, April 28, 2018. Once it became clear they were achieving high engagement, they were promoted as ads. The image shows the trip’s Generation Z/millennial target demographic, and the pricing is clear. What’s great about these ads. What’s great about this ad.

Whitepaper 112

Whitepaper User-Generated Gen Z Price 112

Hubspot Marketing

AUGUST 18, 2022

But, this didn't stop them from creating a co-branded April Fools Day campaign in 2018. Meanwhile, Purple , the company and HubSpot customer known for the popular Purple Mattress , often launches unique advertising campaigns which have caught the eye of millennial and Gen-Z demographics.

Branding 145

Branding Fashion Shoppers Food 145

Hootsuite

SEPTEMBER 9, 2020

You can create your photo ad in Facebook Business Manager , or simply promote a post with an image from your Facebook Page. Facebook video ad options range from short, looping video clips that autoplay in users’ feeds, to original 241-minute promoted videos for the desktop. Plenty of Generation Z and Gen Xers also use the platform.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Econsultancy

FEBRUARY 23, 2022

As interest in video game advertising continues, it opens up even more possibilities for marketers looking to promote their brands within the vertical. In the UK alone, those that use streaming platforms at least one a week has risen from 49% in 2018 to a much larger 77% in 2020, with under 45s dominating the shift.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. Even back in 2018, a whopping 87% of consumers said they wanted to see more video from brands in the next year. Half of Gen Z and Millennials "don't know how they'd get through life without video.".

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Rock Content

MARCH 4, 2020

Smartphones are incredibly popular, especially among Millennials and Generation Z. A study published by Bazaarvoice in 2018 registered that 82% of smartphone owners consult the internet on purchases they are about to make. Another very popular Digital Marketing strategy is using Search Engine Marketing to promote a brand.

Digital Marketing 52

Digital Marketing B2C Marketing Marketers 52

Hubspot Marketing

APRIL 13, 2020

In 2018, North America discovered a viral new app called TikTok. In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. millennials like me were children, we raced home from school to message our friends on AIM.

Gen Z 129

Gen Z Millennials User-Generated eCommerce 129

Sprout Social

JULY 27, 2021

In 2018, Missguided boasted a 40% sales increase every night the show was on. First of all, Love Island viewers are almost exclusively Millennials and Gen Z. Missguided, which sponsored the show in 2018, has used social media to remain part of the Love Island conversation (despite no longer being an official partner).

Gen Z 118

Gen Z Fashion Influencer Marketing Millennials 118

Econsultancy

DECEMBER 13, 2021

2018 research shows how an advertising hiatus can impact brands’ long-term sales. After the events of the past year it will be interesting to see if the effects of such a mass advertising hiatus result in the same trends witnessed in 2018. Google Advertising revenue rose 69% year-on-year in Q2 2021. Furthermore, 11.7%

Advertising 52

Advertising Advertisers Retail Shoppers 52

Marketing Insider Group

DECEMBER 8, 2020

Social media is no longer just an extra channel of publishing or promoting your content. It’s recommended that you choose at least 3 or 4 different social media channels to promote your brand. But use your audience’s content consumption behavior to present personalized content. Social media is good for business.

User-Generated 137

User-Generated CRM Marketing Marketers 137

Sprout Social

AUGUST 29, 2019

Decline aside, this still means Twitter is a great platform for brands that are targeting Gen Z and Millennials, especially with 32% of U.S. teens surveyed in 2018 reporting that they use Twitter. Sprinkled throughout those tweets are ads (promoted tweets), which collectively made up 86% of Twitter’s revenue in 2018.

Gen Z 98

Gen Z Millennials Analytics Advertising 98

Sprout Social

AUGUST 15, 2022

The 90s holds a special place in the hearts of Millennials and Zillenials, but the early 2000s is special to Gen Z. International superstar Beyonce is known for reposting and giving credit to her fans, especially when it comes to promoting her songs. The song was inspired by Kash Doll’s 2018 hit, “Ice Me Out”.

User-Generated 87

User-Generated Gen Z Branding Millennials 87