Remove 2018 Remove Millennials Remove Product Marketing
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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. 6 Factors That Differentiate Millennials and Gen Z.

Gen Z 145
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Where do Shoppers Research Products? We Asked 300 Consumers [New Research]

Hubspot Marketing

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. Which Social Media Platform Should You Market Products On? Paid Promotion.

Shoppers 144
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Do Consumers Actually Shop Directly on Social Media Platforms [New Data]

Hubspot Marketing

From there, they can tap the bag icon in the corner and purchase these products directly from the Instagram app. Takeaways for Marketers. Until recently -- Pinterest users could buy some of the products they saw directly in the Pinterest app. Takeaways for Marketers.

Gen Z 145
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This Week in Content Marketing: Is Google’s Subscription Gift to Publishers a Trojan Horse?

Content Marketing Institute

Today’s buying committees are diverse: Millennials are already taking their seats among Generation X and Baby Boomers at the buying table, making navigating the already complicated buying environment even harder, thanks to their different preferences. Their report, “The Millennials Are Here! The deep dive – Industry analysis. (34:40):

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HubSpot Marketers Give 6 Tips for Fighting Burnout

Hubspot Marketing

This condition especially impacts millennials. A 2018 Gallup study found that 30% feel like they're in a constant state of burnout at work, while 70% say they feel burnout at least sometimes. While burnout is common, it isn't just isolated to people who dislike their jobs. I've been keeping a Smile File in my two years at HubSpot.

Energy 134
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7 core capabilities and features every DXP must have

Welcome Software

Trends in the valuation of the global DXP market closely track recent shifts in customer preferences and expectations. The DXP product market had a total value of $10.11 Sixty percent of customers expect increased digitalization, and among Millennials and Gen Z, this percentage rises to 89%. in 2018 to 13.4