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Top Ten Results From The CMO Survey – August 2019

The CMO Survey

Here are my top ten results from the August 2019 CMO Survey. Consistent with this, marketing budgets as a percentage of overall firm budgets match the highest level in history of The CMO Survey at 12%, which is also 9.8% B2C companies are most likely to take a stance. B2C Services companies report the most replacement.

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Demandbase rethinks ABM amid B2B marketing challenges

Martech

“That’s our new reality, that’s for sure,” said Demandbase CMO Kelly Hopping. By 2019, Terminus co-founders Sangram Vajre and Eric Spett were publishing a book with the triumphant title “ABM is B2B.” But what about the state of B2B marketing itself? The message got through. ” B2B is different.

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9 Ways Marketers Are Driving Growth In 2019

The CMO Survey

The February 2019 CMO Survey finds CMOs preoccupied with the same imperative: growth. When asked for their top challenge in 2019, 37.9% This finding exists across industries, with B2C services companies focusing most intently on market penetration for growth, spending on average 70.8% of their budgets on this goal.

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Smart Marketing: How Corporate Marketers Deploy AI

The CMO Survey

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. CMO Survey results suggest that this concern is overblown with only 1.7% The CMO Survey also found that only 1.9%

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Future of Marketing | 5 Areas You Have to Make a Priority in 2020

Adobe Experience Cloud Blog

Source: 2019 CMO Survey, Deloitte. Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * Mobile marketing has always been challenging, especially for B2B companies and B2C companies that offer complex products.

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Marketing Proves Its Mettle During Pandemic; Job Growth Follows Suit

The CMO Survey

The 26 th edition of The CMO Survey , which surveyed 356 marketing leaders, offers an overview of gains and losses and provides timely predictions for the year ahead. loss reported in the June 2020 CMO Survey , indicating job losses did not worsen over the last six months. Companies reported that 8.2% Of these losses, 28.1%

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Marketing Hiring Slows. Is A Recession On The Horizon?

The CMO Survey

However, the most recent CMO Survey, published in February 2019 , points to CMOs fears that a recession is approaching fast. In past blogs we highlighted CMOs focus on market penetration as a low-risk growth strategy and their precipitous 21% drop in optimism about the U.S. B2C Services rings in at a moderate 4.4%

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