The CMO Survey

MARCH 18, 2021

The 26 th edition of The CMO Survey , which surveyed 356 marketing leaders, offers an overview of gains and losses and provides timely predictions for the year ahead. loss reported in the June 2020 CMO Survey , indicating job losses did not worsen over the last six months. Companies reported that 8.2% Of these losses, 28.1%

CMO

The CMO Survey

AUGUST 27, 2019

However, the most recent CMO Survey, published in February 2019 , points to CMOs fears that a recession is approaching fast. In past blogs we highlighted CMOs focus on market penetration as a low-risk growth strategy and their precipitous 21% drop in optimism about the U.S. B2C Services rings in at a moderate 4.4%

B2C

The CMO Survey

JULY 11, 2019

So what is behind the social media investment and performance disconnect we see in The CMO Survey ? in the February 2019 survey, CMO commitment to the channel remains strong. Google and Facebook alone will capture 60% of all digital advertising dollars in 2019 ($76.57B of $129.34B). They rate it at a steady 3.1

CMO

Martech

JANUARY 26, 2024

When Kraines joined Salesforce in 2019, her team had four social media managers. Internally, the company uses Sprout Social to manage and gain intelligence from social. And for Salesforce customers, Sprout Social is integrated in Service Cloud. Now there are upwards of 20 people on her team.

Social Media Marketing

Hootsuite

DECEMBER 10, 2019

That’s why we interviewed more than 3,000 marketers toward the end of 2019. The CMO Survey. 2019 was a big year for messaging. Posted by Headspace on Tuesday, November 26, 2019. According to the 2019 Edelman Trust Barometer , 75% of people trust their employers to do what is right. GlobalWebIndex. itsabouttime.

Gen Z

Marketing Insider Group

NOVEMBER 16, 2019

Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. Adobe’s 2019 Digital Trends report names customer experience as the most exciting business opportunity for 2020 – not content marketing, social media, or any other form of digital marketing.

Customer

Sprout Social

NOVEMBER 21, 2019

According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. For example, Google Product Listing Ads can help highlight all of the above for B2C brands. And spoiler alert: Your customers’ wants, needs and desires aren’t static.

Market Research

Adobe Experience Cloud Blog

FEBRUARY 29, 2016

Most marketers draft messaging targeting B2B or B2C. originates from mobile devices and about half of all internet traffic now flows through mobile apps, according to CMO Council. Cisco reports that by 2019, video will account for 80% of global internet traffic, with nearly a million minutes of video being shared every second.

Thought Leadership

Martech

OCTOBER 13, 2023

Like McDonald’s, Pepsi CMO Todd Kaplan described how an iconic brand can make an impact in digital culture. Pepsi CMO Todd Kaplan at DPAA Summit. Experiential culture. The MyMcDonald’s Rewards app drives sales and gets customers to stores, a journey that can be accelerated with strategic DOOH. Image: DPAA Global.

CMO

Marketing Insider Group

FEBRUARY 5, 2024

DemandMetric) In 2022, writing a typical blog post took bloggers an average of 4 hours and 10 minutes, an increase from 3 hours and 57 minutes in 2019. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert.

Digital Marketing

The CMO Survey

JANUARY 29, 2019

The CMO Survey from Duke University, sponsored by Deloitte LLP and the American Marketing Association, reports that companies average only 12.2% TheCMO Survey finds that B2C product (15.6%) and services (14.2%) sales outpace B2B products (9.7%) and services (11.5%). of sales through the Internet, up from 8.9% of sales (see Figure 1).

eCommerce

Marketing Insider Group

JULY 1, 2020

Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. In the B2C sector, content marketing is just as important. But today, almost all marketers use content marketing – 91 percent of B2B marketers and 86 percent of B2C. For B2C, it’s 22 percent.

Marketing Strategy

Marketing Insider Group

MAY 11, 2020

Those benefits are just as critical now as they were in 2019, including: Better Targeting. Why the growth, which could actually outpace B2C ecommerce? This starts with the CMO and his or her role in building a culture of content that connects with the target audience. Content marketing needs to be a CMO-led initiative.

Content Marketing

Set Up

MARCH 5, 2024

In 2019, as a tribute to Women’s History Month, we started the “ Women in Marketing Series ,” featuring the stories of more than 40 women over the years, and inspiring the start of our “ In This Dame and Age ” virtual event where women marketers could network, brainstorm, and share insights and advice. Lastly, never miss a moment!

Marketers

Econsultancy

DECEMBER 13, 2021

Overall, most sectors were able to recover their pre-Covid advertising investments this year, while 2022 is expected to record higher ad spend than was reported in 2019, marking a full recovery for the industry. By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%).

Advertisers

The CMO Survey

FEBRUARY 27, 2019

The latest CMO Survey digs deep into marketers psyches and plans to understand how they are preparing to navigate an uncertain economic environment in 2019. Lets see what CMOs are thinking now. CMO optimism flags as business uncertainty increases Optimism among U.S. CMOs ranked their optimism on average at 57.0,

CMO

Marketing Insider Group

JANUARY 6, 2020

There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.). The 2019 event included sessions in sustainability, customer experience and engagement, AI, demand management, and more.

Marketers