The CMO Survey

APRIL 1, 2025

Marketing leaders identify demonstrating impact on financial outcomes as their primary challenge, with securing cross-functional support for new marketing investments emerging as a fast-growing concern (24% increase over two years). Customer retention and brand value metrics hit two-year lows.

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Marketing Insider Group

APRIL 14, 2021

If you interact with brands or organizations on Facebook, there’s a good chance you’ve come across a chatbot for customer acquisition at least once: You comment on a page’s Facebook post. But chatbots for customer acquisition are bigger than Facebook. How Do Chatbots Work for Customer Acquisition?

Customer Acquisition 135

Customer Acquisition Customer User-Generated Shipping 135

Hootsuite

DECEMBER 2, 2019

With these 11 simple social media marketing tips, businesses of any size can reach new markets, build brand awareness, and drive sales. — Twitter Business (@TwitterBusiness) August 19, 2019. eMarketer found that more brands use Facebook for customer acquisition, but Instagram for social commerce.

Food 145

Food Gen Z Social Media Marketing Millennials 145

Marketing Insider Group

NOVEMBER 22, 2021

Brands must focus on understanding the customer’s perspective and solving the problems they experience. 6 Best Content Marketing Videos of All Time. The Story of Content: Rise of the New Marketing. Content Marketing Institute. Focus on marketing goals, but bake in additional plans for direct revenue with content.

Content Marketing 141

Content Marketing Marketing Marketers Customer Acquisition 141

Martech

APRIL 5, 2022

The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention, and customer acquisition and loyalty. A diverse marketing organization aids access to diverse markets. Catalyst ) Diverse companies are 70% more likely to capture a new market audience.

Gen Z 120

Gen Z Millennials Customer Acquisition Advertisers 120

Bannerflow

APRIL 6, 2023

Balancing short-term revenue generation with long-term growth requires a strategic approach to marketing. This means prioritising investments in brand building, customer acquisition, and customer retention strategies that can drive sustainable growth over time.

Transform 52

Transform Customer Acquisition Marketing Mix Marketing 52