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Why we care about advertising: A marketer’s guide

Martech

billion monthly active users in Q4, 2021, up from 381 million in 2019. One of the biggest benefits of non-traditional marketing tools, such as social media , is that they generate actionable data that reveal insights. To access new customer segments and markets, it is vital to make your brand visible and relatable.

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Why investment in customer data management is booming in an omnichannel world

Econsultancy

While the Covid-19 pandemic has accelerated digitisation for a myriad of industries, the retail industry has made one of the most prominent shifts; ecommerce’s share in global retail increased from 14% in 2019 to 17% in 2020. This is the antithesis of many traditional marketing strategies which may focus on acquisition and sales.

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From Likes to Bookings: Strategies for Successful Hotel Social Media Marketing

SocialPilot

Brand Visibility and Awareness Social media channels are your digital billboards, offering your hotel a golden opportunity to flaunt its brand brilliance to an audience far surpassing the reach of traditional marketing channels. You can read the full case study here.

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Top Challenges and Focus Areas for Marketers in 2023

Bannerflow

While data-driven marketing is important for offering deeper insights into consumer trends and behaviour, you can combine it with traditional marketing to detect the emotions, opinions, and attitudes behind that behaviour. Balancing short-term revenue generation with long-term growth requires a strategic approach to marketing.

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What is SEO (Search Engine Optimization): the complete guide to reach the top results on Google

Rock Content

SEO plays a role in SEM (Search Engine Marketing), which covers all search engine strategies, including paid ads and sponsored links. This results in a higher return over investment (ROI) and lower customer acquisition cost (CAC) by employing SEO. What are search engines? Ranking Factors.

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What is Content Marketing, Really? (And Other Content Questions Answered)

Marketing Insider Group

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. This is in contrast to traditional marketing.