Martech

MAY 27, 2022

billion monthly active users in Q4, 2021, up from 381 million in 2019. One of the biggest benefits of non-traditional marketing tools, such as social media , is that they generate actionable data that reveal insights. To access new customer segments and markets, it is vital to make your brand visible and relatable.

Advertising 125

Advertising Advertisers Transform Customer Acquisition 125

Econsultancy

DECEMBER 2, 2021

While the Covid-19 pandemic has accelerated digitisation for a myriad of industries, the retail industry has made one of the most prominent shifts; ecommerce’s share in global retail increased from 14% in 2019 to 17% in 2020. This is the antithesis of many traditional marketing strategies which may focus on acquisition and sales.

Management 98

Management Customer Retail eCommerce 98

SocialPilot

JANUARY 21, 2024

Brand Visibility and Awareness Social media channels are your digital billboards, offering your hotel a golden opportunity to flaunt its brand brilliance to an audience far surpassing the reach of traditional marketing channels. You can read the full case study here.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Bannerflow

APRIL 6, 2023

While data-driven marketing is important for offering deeper insights into consumer trends and behaviour, you can combine it with traditional marketing to detect the emotions, opinions, and attitudes behind that behaviour. Balancing short-term revenue generation with long-term growth requires a strategic approach to marketing.

Transform 52

Transform Customer Acquisition Marketing Mix Marketers 52

Rock Content

APRIL 30, 2020

SEO plays a role in SEM (Search Engine Marketing), which covers all search engine strategies, including paid ads and sponsored links. This results in a higher return over investment (ROI) and lower customer acquisition cost (CAC) by employing SEO. What are search engines? Ranking Factors.

SEO 81

SEO User-Generated Digital Marketing Communications 81

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. This is in contrast to traditional marketing.

Content Marketing 93

Content Marketing Thought Leadership eCommerce Marketers 93