Remove 2019 Remove Product Remove Promotion Remove Video Marketing
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50 Video Marketing Statistics to Inform Your 2022 Strategy [New Data]

Hubspot Marketing

As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video marketing is no longer an "up-and-coming" content strategy. The most recent data shows that video content isn't just effective — the demand for it is growing at an impressively rapid pace.

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7 steps to a successful social media video marketing strategy

Sprout Social

According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. We’re not limited to TV-style ads or perfectly polished educational videos.

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The 19 Best Content Marketing Tools in 2019

Hubspot Marketing

There are hundreds of content marketing tools available, some free or cheap and some very expensive. They also serve tons of different purposes, from content ideation to production to promote, optimization, and more. The content marketing technology landscape is growing every year. Google Docs. Google Analytics.

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Where do Shoppers Research Products? We Asked 300 Consumers [New Research]

Hubspot Marketing

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

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Integrating Video Content for Maximum Impact

Rock Content

Evidence clearly shows that integrating video content into a successful marketing plan is one trend that is not only here to stay but is continuing to rise in importance. In fact, since 2019, the use of video content has continued to increase by over 90%. As for reach, video content excels. You get to decide.

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Exploring video length best practices for social media

Sprout Social

It’s impossible to open up a major social platform now and not see a video post. Videos range from short promotional videos on Instagram to quick trailers on Twitter to longer livestreams on Facebook. Videos encompass a wide range of topics and are consumed by many people around the world. Explainer videos.

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23 YouTube Statistics That Matter to Marketers in 2020

Hootsuite

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. Only 33% of popular YouTube videos are in English.