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What 9 social media leaders are taking with them into 2021

Sprout Social

Many social media marketing leaders also had to scrap their original strategies because they were no longer relevant or appeared inconsiderate. In short, 2020 was a year most of us would like to forget. But for all the ups and downs it brought, 2020 was also a (albeit, at times, stressful) growth opportunity for social media leaders.

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Looking ahead: 9 predictions for social media marketers in 2021 and beyond

Sprout Social

For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built. This year also confirmed just how important social media marketers are—and the many hats they’re expected to wear. For many social marketers, 2020 was filled with burnout and stress.

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How social listening benefits your organization at four levels

Sprout Social

Our official 2020 NBA Draft hat ??. — Chicago Bulls (@chicagobulls) August 20, 2020. The Marketing Analyst. Marketing analysts are known for keeping a close eye on competitors and seeking fresh market opportunities. The VP of Digital Marketing. RT for a chance to win one! pic.twitter.com/qRsBUgmJh0.

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How the HubSpot Blog Generates Leads [+ How Yours Can, Too]

Hubspot Marketing

As acquisition marketers, it's tempting for us to attempt optimizing the conversion paths for high-traffic posts. However, these high-traffic posts are oftentimes too general and unrelated to what it is we're trying to market.

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Unprompted: Combine data with AI to turbocharge your marketing

Unbounce

Tell us a little bit about the opportunity that you saw, in the market and about Fastloop’s, you know, point of difference. [00:14:28] 00:14:28] Breedon: Yeah, so we launched Fastloop in March of 2020, so right before the pandemic. At the time, a couple of interesting things were happening.

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Unprompted: Combine data with AI to turbocharge your marketing

Unbounce

Tell us a little bit about the opportunity that you saw, in the market and about Fastloop’s, you know, point of difference. [00:14:28] 00:14:28] Breedon: Yeah, so we launched Fastloop in March of 2020, so right before the pandemic. At the time, a couple of interesting things were happening.