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7 statistics that prove the importance of social media marketing in business

Sprout Social

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. For businesses wondering when to start making greater investments in social, the time is now. Digital transformation is in full swing.

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Top Twitter Demographics That Matter to Social Media Marketers

Hootsuite

How many Twitter users are there in 2020? As of the first quarter of 2020, Twitter has 166 million monetizable daily active users (mDAUs). Read our report, The Global State of Digital 2020 , for a comprehensive look at social media statistics. The 25+ most important Twitter demographics for marketers.

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How the TikTok Algorithm Works in 2020 (And How to Work With It)

Hootsuite

Get the free social video guide now! Then, post when your analytics shows your followers are most likely to be online. millennial #chipotle #chipotlehacks #avocadotoast #fyp. ? The post How the TikTok Algorithm Works in 2020 (And How to Work With It) appeared first on Social Media Marketing & Management Dashboard.

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100+ Surprising Video Marketing Statistics You Should Know in 2024

SocialPilot

More than 50% of social media marketers create content for YouTube. Video Content Marketing Stats on Ad Spending 66. In 2020, digital video ad spending was reported to be $9.95 Wyzowl noted that 78% of marketers observed an immediate increase in sales by using video marketing.

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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

Why promote your business on social media? For starters, the number of social media users worldwide grew by 13.2% from 2020 to 2021 , an increase of 490 million humans. That means over half of Earth’s entire population now uses social media. Using social media is important now more than ever.

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How to Create a Social Media Strategy in 8 Easy Steps (Free Template)

Hootsuite

In this post, we’ll walk you through an eight-step plan to create a winning social media marketing strategy of your own. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. How to create a social media strategy. Do a social media audit.

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How to Write a Listicle [+ Examples and Ideas]

Hubspot Marketing

For example, you might read a fun listicle, like "The Top 10 Movies of 2020," or a more informational one, like "7 Steps to Build a Website." Here's an example of what we mean: 3 Ways to Improve Your Social Media Marketing Be unique! Use your analytics to tell you what's working. Social Media & Digital Habits."