Econsultancy

DECEMBER 6, 2021

Global ad spend across Facebook and Instagram is soaring in the wake of the pandemic, according to new data found in Emplifi’s State of Social Media and CX Q3 2021 report. Analysis indicates that combined spend on these platforms grew by 43% year-on-year during Q3 2021, matching the peak seen in 2020’s golden quarter.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 94

eCommerce Gen Z B2C Shoppers 94

Hootsuite

JANUARY 15, 2020

Understanding social media demographics —the different audiences that each platform has the potential to reach—allows you to: Reach the right audience. Fine-tune your marketing strategy. Simple: The best social media marketers know where their audience is. Craft a compelling message. 42% of U.S. Get Started.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Hubspot Marketing

OCTOBER 11, 2023

Instagram was the first social media app available on iOS, and it was the first mobile-only platform and the second visual-first platform. Social media marketers in 2023 say Instagram has the highest ROI and engagement of all other apps. 2020 - Clubhouse is launched as an audio-chat networking app.

Gen Z 122

Gen Z User-Generated Transform Social Media Marketing 122

Hootsuite

JULY 29, 2020

millennial #chipotle #chipotlehacks #avocadotoast #fyp. ? The post How the TikTok Algorithm Works in 2020 (And How to Work With It) appeared first on Social Media Marketing & Management Dashboard. Use the correct hashtags. Two types of hashtags can help you grow on TikTok: For You page hashtags.

Millennials 145

Millennials Law Social Media Marketing Analytics 145

Hubspot Marketing

NOVEMBER 26, 2019

While TikTok's user base is dominated by Gen-Z in the United States , many millennials have adopted it around the world. As of late October 2019, TikTok was the Top Free App in the Entertainment section of the Apple App Store. Apple App Store ). Demographics. And, although it might feel like TikTok is huge in the U.S.,

Gen Z 144

Gen Z Entertainment Millennials Advertising 144

Hubspot Marketing

DECEMBER 5, 2019

While Reddit's user-oriented platform might be too difficult for small to medium-sized business marketers right now, it's still evolving. The platform is also thriving with Gen-Z and millennial audiences that might be using that platform to make purchasing decisions later on in life.

Gen Z 134

Gen Z Millennials User-Generated Advertising 134

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. It's no surprise that one in five social media marketers plans to invest the most in YouTube this year, according to a recent HubSpot Blog's report. The platform is also popular across different age groups. It also boasts 1.2

Gen Z 118

Gen Z Millennials Price Social Media Marketing 118

Hootsuite

OCTOBER 25, 2021

Why promote your business on social media? For starters, the number of social media users worldwide grew by 13.2% from 2020 to 2021 , an increase of 490 million humans. That means over half of Earth’s entire population now uses social media. Using social media is important now more than ever.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hubspot Marketing

MAY 9, 2022

But it isn’t enough to just post content to social whenever you feel like it – posting at some times performs better than others. So, what are the best times to post on each social media channel in 2022? We surveyed over 300 social media marketers in the United States and got the answer. 3 to 6 p.m.,

Gen Z 145

Gen Z B2C Manufacturing Food 145

Hootsuite

AUGUST 30, 2022

While the same number of Gen Zers as Millennials—both 84%—say marriage equality is either a good or neutral thing for society, Gen Z is more likely to say people using gender-neutral pronouns should be more accepted. This study grouped Gen Z and Millennials together, but the findings are clear: Short-form video is the future present.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

Hubspot Marketing

MARCH 15, 2023

For example, you might read a fun listicle, like "The Top 10 Movies of 2020," or a more informational one, like "7 Steps to Build a Website." Here's an example of what we mean: 3 Ways to Improve Your Social Media Marketing Be unique! Of course, you should do all these things in your social media marketing.

Millennials 93

Millennials CRM B2C eCommerce 93

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. billion worldwide users , social media is a force to be reckoned with. From 2020 to 2021, TikTok was the most downloaded app.

Gen Z 111

Gen Z User-Generated Social Media Marketing Millennials 111

SocialPilot

JANUARY 15, 2024

More than 50% of social media marketers create content for YouTube. Video Content Marketing Stats on Ad Spending 66. In 2020, digital video ad spending was reported to be $9.95 Wyzowl noted that 78% of marketers observed an immediate increase in sales by using video marketing.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

Hootsuite

MAY 27, 2020

In this post, we’ll walk you through an eight-step plan to create a winning social media marketing strategy of your own. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. How to create a social media strategy. Do a social media audit.

Millennials 145

Millennials Social Media Marketing Analytics Promotion 145

Hootsuite

JULY 8, 2020

Developing a clear understanding of your social media target audience may be the most important thing you do as a social media marketer. Your target audience informs all elements of your social media strategy. You can start with broad categories like millennials or single dads. The Limited.

Fashion 145

Fashion Food Analytics Education 145

SMA Marketing

DECEMBER 15, 2022

Regardless of the preference for digital shopping, in 2020, 55 percent of shoppers online were advocates of classic stores for the purpose of checking out a product in person before purchasing. Millennials rely heavily on ratings and review sites for their purchasing decision-making, with 99 percent researching before purchasing.

Digital Marketing 98

Digital Marketing Shoppers Millennials Price 98

Neil Patel

SEPTEMBER 13, 2021

You can get started with the social media reboot from the official website. The documentary had a 2020 Netflix release and has a 1-hour 34-minute runtime. The Great Hack” is a 7-part documentary series that explains how technology is transforming everything, including our economy, our democracy, and even social norms.

Transform 136

Transform Marketing Marketers Millennials 136

Hubspot Marketing

MARCH 8, 2021

And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z 144

Gen Z eCommerce Shoppers Millennials 144

Girl Power Marketing

SEPTEMBER 30, 2021

Older Millennials are also flocking to the app, with over 18% signing up. And, while the numbers might seem negligible from a marketing standpoint, for now, 3.5% In addition, brands and influencers also earned more than $1 billion through ads and sponsored posts on the app in 2020 alone. Yes, your grandma might be on TikTok.

Gen Z 52

Gen Z Entertainment Millennials User-Generated 52

Hootsuite

JANUARY 13, 2022

This is why people don’t trust marketers or advertisers. In fact, only 9% of Americans trust mass media “a great deal,” which is no surprise given the influx of fake news since the 2020 global pandemic. Social media content (e.g., Easily manage all your social media in one place and save time with Hootsuite.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Hootsuite

SEPTEMBER 7, 2022

According to Bluecore, 59% of Black Friday sales were made by first-time shoppers in 2020!) According to our 2022 Social Trends report , 24% of businesses said TikTok is their most effective channel for reaching their business goals. That’s an increase of 700% over 2020! 3 creative Black Friday ad examples. Get on TikTok!

eCommerce 105

eCommerce Shoppers Retail Fashion 105

Hubspot Marketing

MAY 9, 2022

While swiping through Poparazzi, or even making your own personal account, could help you get some great insights on the daily lives of Gen Z, there's no need to pivot your marketing strategy over to this app. In 2019 and 2020, millions of people began posting photos on VSCO instead of Instagram.

Gen Z 98

Gen Z User-Generated Millennials Marketing 98

Hootsuite

NOVEMBER 28, 2022

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. appeared first on Social Media Marketing & Management Dashboard.

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Power Digital Marketing

DECEMBER 10, 2022

A primary audience (70%) of users under the age of 35 with Millennial buying power 3. With the help of Instagram story, reels, posts, and more, creating an instagram marketing strategy can be beneficial for you brand. In other words, the social media platform offers businesses an excellent chance to gain tremendous exposure.

Affiliate Marketing 52

Affiliate Marketing Marketing Marketers User-Generated 52

Hootsuite

SEPTEMBER 9, 2020

Source: Hootsuite Digital 2020 Report. Posted by The Underground Dance Centre on Monday, June 15, 2020. Audience considerations: Instagram is most popular with millennials. Source: Hootsuite Digital 2020 Report. Source: Hootsuite Digital 2020 Report. Source: Hootsuite Digital 2020 Report. Stories ads.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Hootsuite

NOVEMBER 3, 2020

On social, you have clear data about exactly who your customers are, and the opportunity to chat with them after via comments or direct message, to provide personalized customer service. It’s where Millennials and Gen Z like to shop. internet users this age made a purchase on social media in 2019. 48% of U.S.

Branding 145

Branding Gen Z Shoppers Price 145

Hootsuite

AUGUST 10, 2021

Not convinced influencer marketing can lead to real business results? Civic Science found that 14% of 18-to-24-year-olds and 11% of millennials had bought something within the last six months because a blogger or influencer recommended it. Instagram remains the platform of choice for social influencers. 93% of U.S. Relevance.

Influencer Marketing 145

Influencer Marketing Marketing Marketers Affiliate Marketing 145

Hootsuite

OCTOBER 28, 2021

Ready to grow your business with an audience of Snap-hungry millennials and Gen-Zers? It’s clear that Snapchat firmly has a seat at the table of social media giants—even if its users’ demographic skews more toward the Millennial and Gen-Z cohorts. — Snapchat (@Snapchat) November 23, 2020. Happy Snapping!

Gen Z 141

Gen Z Millennials Place Customer 141

Sprout Social

SEPTEMBER 29, 2020

So, where does Snapchat stand as a social media platform and marketing tool in 2020? By the end of Q1 2020, Snapchat still has 229 million daily active users around the world. Compared to Twitter and Facebook, Snapchat is the most highly trafficked social platform among teenagers and young adults.

Gen Z 128

Gen Z Millennials User-Generated eCommerce 128

Rock Content

SEPTEMBER 18, 2017

Take NBC’s Olympics debacle and a projection that fell short and was blamed on Millennials. Sorry NBC, you don’t have a “Millennial problem.” Inbound marketing is a blanket term for a set of marketing strategies designed to attract your target audience online. Interrupt Marketing/Advertising.

Outbound Marketing 45

Outbound Marketing Inbound Marketing Branding Logistics 45

Econsultancy

DECEMBER 13, 2021

To help marketers keep on top of what this means for them, their jobs and their industry, we’re collecting together the most valuable and impactful stats in this roundup, updated regularly since 20th March 2020. By the end of the year, TV ad spend is expected to jump 18% on 2020, which declined by 11% versus pre-pandemic levels.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Marketing Insider Group

OCTOBER 25, 2021

Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities that might be available in the coming years. Nobody could have predicted how 2020 would change the face of marketing. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hootsuite

SEPTEMBER 15, 2022

With their bright hair, (debatably) adorable faces and even cuter outfits, many millennials spent their childhoods collecting trolls. But when it comes to the internet, the social media troll is much different. Nostalgia aside, this troll is one social media managers of all ages should avoid.

Millennials 29

Millennials Management Health Branding 29

Sprout Social

APRIL 22, 2019

If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. Learn more about your own Instagram follower demographics with Sprout Social’s Instagram profile insights. If you’ve ever wondered if social media marketing actually works, think about this statistic.

Millennials 111

Millennials Gen Z User-Generated Marketing 111

Exposure Ninja

OCTOBER 2, 2023

Social Media Marketing Examples Social media can be used in a variety of ways to promote your business. Here are examples from some of the top social media platforms. Instagram Marketing Examples Instagram is a popular social media app that began as a photo-sharing platform.

PR 52

PR Marketing Marketers Promotion 52

Marketing Insider Group

FEBRUARY 5, 2024

(MarketingEvolution) 57% of marketing research analysts hold a bachelor’s degree, and 39% have a master’s degree. MarketingEvolution) The demand for market research analysts is expected to grow 22% from 2020 to 2030. MarketingEvolution) Over 80% of marketers report that their decisions are now predominantly data-informed.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87