Hootsuite

MAY 7, 2020

Thinking about adding TikTok to your social media marketing strategy? Bonus: Want to know how a viral social video creator makes millions of dollars in sales? Source: Digital in 2020. 1 downloaded app of 2020. And the app’s head of operations in India forecasts 50% growth in 2020.

Transform 145

Transform Price Marketing Marketers 145

Hootsuite

SEPTEMBER 14, 2020

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences.

Analytics 145

Analytics Promotion Energy eCommerce 145

Hootsuite

FEBRUARY 10, 2020

These are the four social media apps that are the bare minimum for any social media marketer. They represent the biggest social platforms out there right now. Let’s be honest: If you aren’t using them, are you really a social media marketer? Hootsuite Analytics. Botletter.

User-Generated 145

User-Generated Analytics Marketing Marketers 145

Hootsuite

DECEMBER 20, 2019

27 Facebook user demographics you need to know in 2020. Forecasts suggest growth will remain slow in 2020. As Facebook’s chief financial officer, David Wehner, said on a recent earnings call , “We continue to expect deceleration into 2020, but it will be, we believe, more moderated.” Facebook has more than 2.45 billion in 2018.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Marketers 111

Hootsuite

JULY 31, 2020

Top Facebook updates you need to know in 2020. July 2020 Facebook updates. — Matt Navarra (@MattNavarra) July 14, 2020. June 2020 Facebook updates. — whimchic (@whimchic) June 13, 2020. — Meg Coffey (@TexanMeg) June 1, 2020. May 2020 Facebook updates. Source: Facebook.

Transform 144

Transform Management Shoppers Law 144

Hootsuite

SEPTEMBER 1, 2020

Top Facebook updates you need to know in 2020. August 2020 Facebook updates. 2020 Voting Information Center. The 2020 U.S. — Rob Leathern (@robleathern) August 18, 2020. July 2020 Facebook updates. — Matt Navarra (@MattNavarra) July 14, 2020. June 2020 Facebook updates.

Non-Profit 145

Non-Profit Transform Advertising Advertisers 145

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. Do they confirm your assumptions?

Gen Z 145

Gen Z Marketing Marketers Analytics 145

Duct Tape Marketing

MARCH 26, 2021

The Top 10 Duct Tape Marketing Podcast Episodes for 2020 written by John Jantsch read more at Duct Tape Marketing. 2020 was an unpredictably eye-opening year that brought forth swift change, lots of uncertainty, and a shift in perspective for many. I chatted with some incredible guests on the Duct Tape Marketing Podcast.

Marketing 91

Marketing Marketers Analytics Social Media Marketing 91

Hootsuite

OCTOBER 22, 2019

As you plan your Instagram marketing strategy for 2020, it’s important to know the latest facts about this very popular social network. users in 2020. The social network saw 20.4% million users, in 2020. Instagram users will spend an average of 28 minutes per day on the platform in 2020. million U.S.

User-Generated 112

User-Generated Gen Z Marketing Marketers 112

Hootsuite

JANUARY 6, 2020

We probably don’t need to tell you that mastering Facebook marketing is a must for any brand that hopes to succeed in 2020. When you’re thinking about how to use Facebook for business in 2020, Stories can offer a powerful way to connect with fans. In order to achieve the Facebook marketing goals you set in Step no.

Marketing 145

Marketing Marketers User-Generated Promotion 145

The CMO Survey

MARCH 28, 2023

Marketing leaders believe that having the right talent contributes most to future organic revenue growth (40.1 percent in February 2020 to 13.5 Social and Mobile Spending Marketing spending on mobile activities is predicted to match the peak 2020 levels in the next 12 months and is expected to grow 80 percent in five years.

CMO 130

CMO Finance Marketing Marketers 130

Hootsuite

JULY 29, 2020

Get the free social video guide now! Then, post when your analytics shows your followers are most likely to be online. The post How the TikTok Algorithm Works in 2020 (And How to Work With It) appeared first on Social Media Marketing & Management Dashboard. Engage with other TikTokers.

Millennials 145

Millennials Law Social Media Marketing Analytics 145

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Can social media really be a full-time job?

Health 141

Health Social Media Marketing Marketing Marketers 141

Hootsuite

JANUARY 25, 2021

— Nick (@AtNickMartin) December 4, 2020. Plus, we unpacked the results with Hootsuite’s global social engagement specialist, Nick Martin. In social media marketing, we often over-rely on data to inform ideas. — Hootsuite (@hootsuite) December 10, 2020. No CTAs, no websites, nothing. Just words.

Social Media Marketing 145

Social Media Marketing Fashion Health Analytics 145

Hootsuite

OCTOBER 25, 2021

Why promote your business on social media? For starters, the number of social media users worldwide grew by 13.2% from 2020 to 2021 , an increase of 490 million humans. That means over half of Earth’s entire population now uses social media. Using social media is important now more than ever.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.

Search Marketers 121

Search Marketers Marketing Marketers Retail 121

Search Engine Land

FEBRUARY 12, 2023

Big Google Partners program changes are coming: What you’ll need to qualify 2020: There were new requirements for agencies to achieve and maintain Google Partner status starting in June. Google: ‘Don’t Blame Us For Terrorism’ 2009: Google said it shouldn’t be blamed for terrorist use of Google Earth.

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Sprout Social

OCTOBER 21, 2020

The events of 2020 disrupted the status quo for many industries, but few have been hit as hard as those that rely on face-to-face interactions and in-person experiences. As a result, brands have accelerated their digital transformation and realized the impact of social media on customer experience. A total of 8.5

Entertainment 111

Entertainment Customer Non-Profit Transform 111

SocialPilot

JANUARY 15, 2024

More than 50% of social media marketers create content for YouTube. Video Content Marketing Stats on Ad Spending 66. In 2020, digital video ad spending was reported to be $9.95 Wyzowl noted that 78% of marketers observed an immediate increase in sales by using video marketing.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

Hootsuite

SEPTEMBER 14, 2020

Facebook analytics tools. Recommended reading : 25 Resources for Free Stock Photos in 2020. Recommended reading : All the Facebook Ad Sizes You Need to Know in 2020. Facebook analytics tools. Hootsuite Analytics. Hootsuite Analytics allows you to create and share custom reports for your Facebook page.

Energy 145

Energy Analytics Social Media Marketing Advertising 145

Hootsuite

AUGUST 4, 2020

Never take a one-size-fits-all approach to social media marketing, especially with organic content. Most platforms offer business accounts access to these insights through their analytics tools. Social listening is another way to learn what content your audience—and competitors—is engaging with. Focus on value.

Social Media Marketing 145

Social Media Marketing Entertainment Shipping Fashion 145

Hootsuite

JANUARY 13, 2021

It’s from the chat forum era, but finds its way back on social when the right occasion calls for it. — Metro (@MetroUK) December 16, 2020. Nope, not the Korean boy band named TIME’s 2020 Entertainer of the Year. This social media acronym is used to add extra info, go on a tangent, or throw some shade.

Gen Z 145

Gen Z Key Performance Indicator User-Generated Social Media Marketing 145

Hootsuite

JUNE 29, 2021

Engagement rates are the currency of the social media marketing industry. But engagement metrics like shares and comments give your social media performance perspective. — Hootsuite (@hootsuite) December 23, 2020. Make sure to view this stat alongside follower growth analytics. Get Started.

Social Media Marketing 145

Social Media Marketing Analytics User-Generated Management 145

Hootsuite

NOVEMBER 9, 2020

31, 2020 , for one-time ad credit worth $300 or have a portion of ad spend matched by TikTok. — Taylor Lorenz (@TaylorLorenz) August 14, 2020. — mom friend (@emmaspacelynn) October 5, 2020. — linear equation (@LinneaJuliet) October 26, 2020. From there click Business then Analytics.

Marketing Strategy 145

Marketing Strategy Marketing Marketers Fashion 145

Marketing Insider Group

NOVEMBER 8, 2021

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. On the surface, this may seem to be positive news until you think about the 49% of marketers that aren’t doing it. I am not referring to performance analytics. I do understand though. Let me explain.

Outbound Marketing 138

Outbound Marketing PR Inbound Marketing Analytics 138

Hootsuite

SEPTEMBER 21, 2020

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Benefits of social media for nonprofits. Social media marketing for nonprofits allows you to share your message on a global and local level. Promote awareness.

Non-Profit 145

Non-Profit Social Media Marketing Promotion Food 145

Hubspot Marketing

JANUARY 7, 2024

Marketing is also incredibly dynamic and diverse. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. In this article, we’ll break down what marketers do. We'll show you how you can get into marketing and the different marketing jobs that are out there.

Copywriting 100

Copywriting CMO PR Social Media Marketing 100

Hootsuite

JULY 21, 2022

Let’s say our 2021 yearly total was 100,000 visits and our 2020 yearly total was 90,000 visits. Your growth rate for 2021 was 10 percent, increasing social traffic from 90,000 visits in 2020 to 100,000 in 2021. Subtract 100,000 (current year) from 90,000 (previous year). The difference is 10,000. The answer is.01.

Promotion 113

Promotion Finance Analytics User-Generated 113

Sprout Social

MARCH 12, 2020

Building a data-driven marketing culture. Learn from Sprout Social's own Marketing Analytics Manager how to build a data-minded culture. Before moving on, it’s a good idea to do a gut-check and dig into the social data you already have. There are good reasons for the rising popularity of social listening. .

Social Media Marketing 97

Social Media Marketing Analytics Retail Management 97

Hootsuite

SEPTEMBER 22, 2020

— David Suzuki FDN (@DavidSuzukiFDN) August 31, 2020. — Gurdeep Pandher of Yukon (@GurdeepPandher) August 29, 2020. — Ryan Reynolds (@VancityReynolds) May 24, 2020. — Twitter Public Policy (@Policy) January 29, 2020. — Wendy's (@Wendys) August 11, 2020. Have a happy day!

Non-Profit 145

Non-Profit Health User-Generated Marketing 145

Hootsuite

APRIL 7, 2021

However, the right Instagram analytics tool will do the heavy lifting and number-crunching for you. Let’s take a look at how the social team at Hootsuite figured it out. Using the activity heatmap provided in Hootsuite Analytics , it’s easy to see when Hootsuite’s Instagram audience is online: Source: Hootsuite Analytics.

Gen Z 145

Gen Z Analytics Social Media Marketing Marketing Strategy 145

Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year.

CMO 142

CMO Customer Acquisition CRM Social Media Marketing 142

Hootsuite

JULY 8, 2020

Developing a clear understanding of your social media target audience may be the most important thing you do as a social media marketer. Your target audience informs all elements of your social media strategy. The social marketing manager? Google Analytics. LifeAtHomeWithIKEA.

Fashion 145

Fashion Food Analytics Education 145

Hootsuite

JULY 21, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Social video metrics for every platform. Source: Digital 2020. Tip: To get a deeper dive on this topic, check out our article on Facebook analytics and insights. Engagement.

Analytics 144

Analytics Promotion Social Media Marketing Management 144

Sprout Social

MARCH 11, 2020

As noted in our guide to social media trends , marketers rely on a variety of engagement metrics to figure out which posts are their top-performers. Whether you’re totally new to analytics or just need a quick refresher, here are some key metrics to help you determine your most successful social media posts.

Analytics 123

Analytics Social Media Marketing Management Branding 123

Sprout Social

AUGUST 26, 2021

To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy. What is social media market research? Social media market research is also: Affordable. Comprehensive. With over 3.6

Market Research 143

Market Research Social Media Marketing Marketing Marketers 143

Hootsuite

AUGUST 17, 2020

Paid and organic social are different beasts best harnessed for different goals. If you’re new to paid social, 2020 is an interesting time to get started. Confinement during the pandemic has people using social media more all over the world. So where does that leave your brand’s social media marketing strategy ?

User-Generated 145

User-Generated Advertising Advertisers Social Media Marketing 145