2021 CRM Personalized Marketing 
Hubspot Marketing
JANUARY 4, 2021
So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil. Marketers will plan asynchronous events that plug into the funnel. Virtual Events.
Hubspot Marketing
AUGUST 3, 2022
According to a 2021 LinkedIn report, 75% of sales professionals use technology — usually a CRM — to close more deals. As sales and marketing teams realize the potential of automation to tackle repetitive tasks, more of the top CRM tools are developing powerful automation features. Automation for Greater Personalization.
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Martech
MARCH 16, 2023
Today, TransUnion announced the expansion of their TruAudience line of marketing solutions. These solutions now combine the consumer data, identity resolution, audience building and targeting capabilities of TransUnion and Neustar, which TransUnion acquired in 2021. Why we care.
Litmus
OCTOBER 26, 2022
Karelle Gordon (Marketing Director, Education, Fortune Media ) shares that when using personalization , marketers have seen up to an eight times higher return on investment (ROI). . With returns like that, marketers need to put themselves in their customer’s shoes to ensure their experience is relevant.
Use Insider
JANUARY 9, 2025
It initially focused on mobile marketing channels such as SMS, push notifications, and in-app messaging. In 2021, Braze went public, marking another milestone in its growth. Marketing automation software like Pardot, Keap, and Marketo. Get 360-degree views of each customer. Ad networks like Google, Facebook, and TikTok.
Digital Marketer
NOVEMBER 26, 2022
Research conducted by Statista in 2021 shows that SMS and texting experienced a 75 percent year-over-year increase in popularity among customers—higher than email and in-app messaging. Similarly, as people become more comfortable interacting with businesses via mobile devices, now is an excellent time to leverage SMS marketing.
Rock Content
AUGUST 2, 2023
From automating routine tasks to delivering personalized marketing experiences, virtual assistants are helping companies achieve their marketing goals. In 2021, the global Virtual Digital Assistant (VDA) market was valued at $13.36 The market is estimated to be worth $75.39 during 2022-2030.
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