2021 Email Marketing Marketing Mix 
Marketing Insider Group
DECEMBER 17, 2020
Companies that actively generate digital marketing content often focus on blogs and industry articles, which can be very effective, but aren’t the only types of content that exist. Let’s look at some of the various non-blog content resources your digital marketing team can consider as you develop your 2021 content marketing campaign.
Marketing Insider Group
JANUARY 26, 2021
Keep your strategy actionable and constantly look for real ROI from your marketing efforts. 5 Steps in Creating Your 2021 Marketing Budget. Marketing is a balancing act and when you’re trying to increase qualified leads, it should never be a guessing game. Step 2: Determine Your 2021 Marketing Goals.
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Litmus
JUNE 1, 2021
The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for marketers throughout 2021, forcing all brands — from enterprises to SMBs — to prioritize agility. An agile marketing strategy will continue to be important as we dive into 2021.
Litmus
APRIL 6, 2021
In March 2021 , Google announced that its ad tools would no longer support individual tracking of users across websites starting in 2022. As you work through the details you’ll be empowered with the insights you need to create a present-day—and future— roadmap for where to focus for the rest of 2021 and beyond.
Litmus
NOVEMBER 23, 2021
And, with the key trends revealed in our recent 2021 State of Email Report in mind, we invited our panel of email experts to weigh in with guidance on what they mean for you. So all of that needs to be factored into the customer journey, how you view it, and where email fits into it. Going Agile: The New Email Workflow.
Litmus
OCTOBER 25, 2022
“Think about your positive and negative habits to work on being a better marketer.”. For better creativity, keep the AABCs (anima, audience, brand, and culture) in mind—and think about how you can apply that to your email marketing. Lisa breaks down how marketing teams can shift from a product to a customer mindset.
Litmus
AUGUST 3, 2021
The current state of marketing budgets and what to do. A recent Gartner survey illustrates the current state of play, finding that marketing budgets as a percentage of revenue have fallen from 11% in 2020 to 6.4% in 2021 , their lowest level in the history of Gartner’s CMO Spend Survey.
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