Hubspot Marketing

OCTOBER 30, 2022

Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. Using social media DMs for customer service is relatively new, but already used by 29% of marketers.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hootsuite

AUGUST 10, 2021

Civic Science found that 14% of 18-to-24-year-olds and 11% of millennials had bought something within the last six months because a blogger or influencer recommended it. marketers plan to use Instagram for their influencer campaigns in 2021. Instagram remains the platform of choice for social influencers. 93% of U.S.

Influencer Marketing 145

Influencer Marketing Marketing Marketers Affiliate Marketing 145

Marketing Insider Group

SEPTEMBER 14, 2020

In order to future-proof your content marketing approach, use augmented reality (AR) and virtual reality (VR). According to Cisco, the use of these technologies will likely increase 20x by the year 2021. This may be why the State of Inbound report revealed that 11% of marketers plan to start their own podcast program.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Businesses Grow

MARCH 27, 2023

Since ChatGPT only has data through 2021, I expected some difference in the lists, so ChatGPT did well despite this obstacle. Test 3: Summarize a piece of content In our marketing jobs, it’s always great if we can get a summary of an article, report, or speech to save us time. Winner of Round 2: Tie.

Gen Z 145

Gen Z Transform Millennials Marketing 145

Hootsuite

SEPTEMBER 7, 2022

In 2021, US shoppers spent $9.03 That means a marketing plan in the lead-up to Black Friday so that you can capture your customers’ attention and get them excited for your online sales. In 2021, Shopify reported that 79% of all Black Friday Cyber Monday purchases happened on mobile devices. billion in sales.

eCommerce 122

eCommerce Shoppers Retail Fashion 122

Hootsuite

SEPTEMBER 15, 2022

With their bright hair, (debatably) adorable faces and even cuter outfits, many millennials spent their childhoods collecting trolls. — After Ever Happy Movie (@aftermovie) September 1, 2021. — Offical Derek (Seth Jones for Norris) (@GregHef10802177) February 25, 2021. He is now threatening to run away.

Millennials 29

Millennials Health Management Branding 29

Neil Patel

OCTOBER 14, 2021

For instance, data shows Millennials spent the most money on Black Friday deals. It might be more effective to market your products and services to this demographic if relevant to your business model. Is building a Black Friday marketing plan a good idea? Yes, Black Friday marketing is essential.

Shoppers 125

Shoppers Shipping Millennials Fashion 125

SocialPilot

JANUARY 16, 2024

Meta stocks also tanked, losing about two-thirds of their value since peaking in September 2021. During June 2021, a typical female Facebook user clicked on 14 ads , while men only clicked on 10 ads. As of 2021, Gen Z users in the US spend almost 5 hours per week on Instagram. As of January 2024, Facebook’s CPC was $0.544.

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Hubspot Marketing

APRIL 12, 2022

But, although 2020 saw some of the most unprecedented global events, 2021 continued to put content and media teams to the test. In fact, 99% of content planners, strategists, or marketers who have ever pivoted their strategy say some of their pivots happened in 2021, with many pivoting two to three times in that year.

Gen Z 115

Gen Z Market Research Millennials Content Marketing 115

Sprout Social

FEBRUARY 21, 2022

2021 data found 58% of viewers will watch a whole video if it’s under a minute, but only 24% of viewers will watch an entire video that’s more than 20 minutes. Introducing The 2021 Sprout Social Index, Edition XVII: [link] pic.twitter.com/V8vk16kcYU. — Sprout Social (@SproutSocial) June 15, 2021. Step on the gas.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

Hubspot Marketing

MAY 12, 2025

That said, take a look at fresh data from HubSpots 2025 State of Marketing Report for an insights-driven perspective on why this years biggest and best digital marketing campaigns captured the hearts (and pockets) of modern consumers everywhere: 92% of marketers plan to maintain or increase their investments in brand awareness in 2025.

Gen Z 57

Gen Z Fashion User-Generated Digital Marketing 57

Hootsuite

NOVEMBER 28, 2022

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. Before today’s visually-focused platforms like TikTok and Instagram existed, we eldest Millennials only had web forums with text posts to connect with others around common interests. redditors) to interact with each other.

Branding 124

Branding Gen Z Affiliate Marketing User-Generated 124

Marketing Insider Group

FEBRUARY 5, 2024

(Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. million by the end of 2024.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Econsultancy

DECEMBER 6, 2021

Global ad spend on Facebook and Instagram grew 43% year-on-year in Q3 2021. Global ad spend across Facebook and Instagram is soaring in the wake of the pandemic, according to new data found in Emplifi’s State of Social Media and CX Q3 2021 report. Sixty percent of US B2B marketers now use Instagram, up from 30% in 2020.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

SocialPilot

JANUARY 15, 2024

A research by Hubspot shows that 17% of marketers include live videos on social media platforms as a part of their marketing strategy. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos. Post-Pandemic Video Marketing Trends 73. Social Media Video Statistics for YouTube 35.

Video Marketing 106

Video Marketing Gen Z Marketing Marketers 106

Marketing Insider Group

NOVEMBER 25, 2019

Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Your marketing goals and objectives must align with the overall goals of your business. The live video industry is expected to be worth over $70 billion by 2021.

Market Trends 112

Market Trends Transform Marketing Marketers 112

Power Digital Marketing

NOVEMBER 30, 2022

That makes an expertly honed retail marketing plan the golden ticket to rising above the noise: it’s how brands reach customers, make an impression and build an enduring relationship. . Even so, the marketing tactics that work for digital-only brands won’t necessarily propel retailers forward.

Retail 52

Retail Gen Z Marketing Marketers 52

Hootsuite

OCTOBER 25, 2021

Also use it to track results and present the plan to your boss, teammates, and clients. from 2020 to 2021 , an increase of 490 million humans. Step 1: Create a social media marketing strategy. You need a plan, man. Crafting a social media marketing plan doesn’t need to be complicated. Source: Hootsuite.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

SocialPilot

JANUARY 15, 2024

Since January 2021, over 250 million Snapchat users have been using AR shopping Lenses. Gen Z and millennials have direct spending of around a trillion dollars through Snapchat! billion in revenue for the quarter, a 6% increase from the previous year, with a significant portion coming from the US market. Insane, isn’t it?

Gen Z 103

Gen Z Millennials User-Generated Advertisers 103

Econsultancy

DECEMBER 13, 2021

Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025. 2021 saw what WARC calls a ‘meteoric rise’ in the value of the market, growing 23.8%

Advertising 52

Advertising Advertisers Retail Shoppers 52