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TikTok Promotion: How to Boost Your Discoverability in 2022

Hootsuite

There’s no shame at all in boosting a post with the TikTok promotion feature. In this post, we’re digging into everything you need to know to put TikTok’s Promote feature to work for you. What is TikTok promotion? The TikTok Promote feature lets you turn your existing TikTok videos into ads with just a few taps.

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Top data errors that cause Google Shopping to disapprove products

Search Engine Land

Advertisers are moving from search-based channels to social media for eCommerce ads, according to a new report by DataFeedWatch. The research found that the use of search channels has dropped by over seven percentage points from 2022 to 2023. Once you know the problem, make the required changes to your product feed or website.

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Nearly 30% of Instacart’s revenue is from advertising

Search Engine Land

Instacart made $740 million in ad revenue in 2022, a 30% increase over 2021. Nearly 30% of Instacart’s 2022 revenue came from selling advertising rather than actually delivering groceries.” Advertising accounted for about 10% of Amazon’s revenue in 2022, according to The Information. For comparison.

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Pinterest Ads: A Simple Guide for 2022

Hootsuite

Pinterest is unique among social platforms because its users are — largely — going there to discover new products, and they respond well to ads. Pinterest offers a mix of free and paid advertising tools, and combining both can earn you 3x more conversions and twice the ROI on your ad spend, versus paid ads alone. Sounds amazing, right?

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Marketers Spend on New Technologies While Battling Usage and Impact Challenges

The CMO Survey

Marketing leaders report that sales productivity has improved by an average of 5.1% Companies operating in service markets are growing at nearly twice the rate (at 16.7%) compared to product markets at 9.4%. Of those companies taking actions, the most common are “changing products and/or services” with 52.1% per year on average.

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2022 Predictions: E-commerce everywhere

Martech

She added, “I believe these efforts will accelerate in 2022 with simplification as the driver for further innovation in personalization leading to convergence with product discovery.”. And Amazon’s Prime Day summer promotions are really more like “Prime Week.”. In 2022, buyer journeys will continue to get more personalized.

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Trivago blames profit drop on opting out of new Google Ads product

Search Engine Land

Trivago’s decision to opt out of Google’s new property promotion ads was apparently a costly mistake. Meanwhile, revenue for Expedia , which did advertise with on the search engine’s new ad unit, reported a record second quarter with revenue up 6%. A regretful data-led decision. Why we care.

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