Hootsuite

JUNE 7, 2022

billion users spend roughly 11.2 And 90% of users follow at least one business on the platform. Bonus: Get the Instagram advertising cheat sheet for 2022. That goal could be general, like increasing brand engagement. Or it could be more specific, like generating a certain number of purchases. Instagram’s 1.28

Gen Z 145

Gen Z User-Generated Promotion Advertising 145

Marketing Insider Group

JULY 21, 2020

Generation Z, she shows, will rise in numbers among the nation’s workers. For marketers, this myth-busting fact means that they’ll need to diversify their approach to reach every generation. Social listening will become even more important, as will user-generated content. billion in business during 2022.

Millennials 215

Millennials Whitepaper Transform Gen Z 215

Power Digital Marketing

DECEMBER 1, 2022

billion monthly average users across the globe—more than twice TikTok’s (no-less-shabby) 1 billion. Forget the myth that YouTube exclusively attracts Boomers and Gen Xers while all the cool kids go crazy over on TikTok. YouTube’s enormous audience spans generations. On a daily basis, this is who makes up YouTube’s users: 3.

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Hubspot Marketing

DECEMBER 28, 2023

A whopping 672 million global downloads made TikTok the most downloaded app in 2022. The great thing about this platform is that users don’t expect perfect video production. But TikTok users do expect to be entertained. It also avoids being a generic explainer video by showing the brand’s personality. It cost a mighty $6.5

Video Marketing 112

Video Marketing Advertising Advertisers Entertainment 112

Power Digital Marketing

JANUARY 19, 2023

When that’s not possible, it’s vital to determine where a company should focus the majority of its creativity and ad spend to make the biggest gains in lead generation, brand awareness, audience engagement and revenue. As of 2022, 57% of TikTok users are self-identified women, and 40% are self-identified men.

Gen Z 40

Gen Z User-Generated Marketing Marketers 40

Buffer Marketing

FEBRUARY 27, 2024

Adolescent Content’s Storyteller Community Best for: Artists and UGC content creators Cost: $0 Adolescent Content is a creative consultancy and content studio focusing on Gen Z. ” According to members, it’s also a great place to find UCG ( user-generated content ) opportunities.

Gen Z 100

Gen Z Branding Influencer Marketing Fashion 100

Hubspot Marketing

APRIL 21, 2023

HubSpot Academy's Homepage Hero Image Most websites have a homepage hero image that inspires users to engage and spend more time on the site. This A/B testing example shows how hero image changes can impact user behavior and conversions. 9% of those users were watching the video on the homepage. Email A/B Testing Examples 5.

Gen Z 139

Gen Z User-Generated Promotion Fashion 139

Search Engine Land

JUNE 22, 2023

According to Forrester’s July 2022 Consumer Energy Index And Retail Pulse Survey, the majority of online adults in the U.S. (64%), The era of disregarded data is behind us, as we now possess the means to analyze information and generate personalized content simultaneously effectively. 64%), the U.K. (59%)

Gen Z 69

Gen Z Customer loyalty Transform Shoppers 69

Hootsuite

MAY 8, 2023

Consumers are often price-sensitive. pic.twitter.com/NxzsTAtWfX — Flo from Progressive (@ItsFlo) April 27, 2023 Improving trust and credibility Trust in personal and property/casualty insurance increased in 2022. Free Demo Lead generation Insurance is generally not an impulse buy. billion in 2022.

Social Media Marketing 89

Social Media Marketing Gen Z Education Health 89

Search Engine Land

NOVEMBER 3, 2022

To find the best deals, users will often search for keyword combinations that include [brand name] or [product], plus the words: deals, discounts, or promos. Remember that the purpose of building these new landing pages is to generate traffic from holiday-related search searches. Focus on user experience.

SEO 106

SEO PR Gen Z eCommerce 106

Hubspot Marketing

AUGUST 11, 2022

You need to dig deeper into your users and what they’re looking for online. On social media, it's common for users to connect with small groups of people with similar interests. But it's different for users. Each user factors these ideas into their decision about which platform to use. Algorithms. Where your friends are.

Branding 130

Branding Gen Z User-Generated Shoppers 130

Hootsuite

DECEMBER 10, 2019

It’s a new feature that helps users better connect with people they work with in real life. Get the Headspace Family Plan and see what it does for you and up to 6 people, for one low price. Headspace users discuss mediation practices, ask questions, and lend support to one another in this private space. Automate the easy stuff.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Econsultancy

DECEMBER 3, 2021

UK online clothing sales expected to overtake in-store in 2022. 54% of online shoppers in the UK have become more price-sensitive towards fashion purchases since the start of the pandemic. While Shein does not officially disclose its revenue,  Forbes estimates  the company generates more than US$10 billion annually (~£7.3

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Econsultancy

FEBRUARY 23, 2022

billion in 2021, and registering a compound annual growth rate (CAGR) of 9.64% between 2022 and 2027. However, Mordor Intelligence predicts only “mid” level growth for much of the Asia Pacific region between 2022 and 2027, with only Japan and South Korea expected to deliver high growth. billion by 2027, up from 173.7

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Exposure Ninja

JULY 13, 2022

As of 2022, SHEIN is the world’s largest fashion retailer , after a $100 billion funding round in April 2022. SHEIN has both a website and an app, and it appears that they are trying to drive desktop visitors towards the app by offering a 25% discount to app users. SHEIN is based in China but ships to 220 countries.

Digital Marketing 52

Digital Marketing Marketing Strategy Fashion Shipping 52

Exposure Ninja

OCTOBER 2, 2023

The Spruce Pets took this exact approach, ranking second on Google for the term “best dog collar” with a blog titled “The 9 Best Dog Collars of 2022 for Any Sized Dog”. The article provides value and advice to the reader while backing up its statements with the Infosys Modernization Radar 2022 report.

PR 52

PR Marketing Marketers Promotion 52

Martech

JUNE 22, 2023

According to Forrester’s July 2022 Consumer Energy Index And Retail Pulse Survey, the majority of online adults in the U.S. (64%), The era of disregarded data is behind us, as we now possess the means to analyze information and generate personalized content simultaneously effectively. 64%), the U.K. (59%)

Gen Z 105

Gen Z Customer loyalty Transform Shoppers 105

Sprout Social

JULY 14, 2022

— Apollo (@ApolloArtum) June 27, 2022. Instead of tech giants like Google or Apple controlling the internet, everyday users will own, operate and contribute. Users will buy real estate , sell and own goods , host parties, educate scholars and even get married. Virtual worlds created by metaverse users (e.g.,

Branding 110

Branding Fashion Gen Z User-Generated 110

Econsultancy

DECEMBER 13, 2021

in 2022 and 2023 respectively. Overall, most sectors were able to recover their pre-Covid advertising investments this year, while 2022 is expected to record higher ad spend than was reported in 2019, marking a full recovery for the industry. year-on-year to total $771 billion. Just 4% expect it to decline.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Semrush) 75% of users don’t look beyond the first page of search results. Engati) 76% of social media users have bought items they saw on social platforms. Zippia) 60% of TikTok’s audience comprises Gen Z users.

Digital Marketing 81

Digital Marketing Marketing Strategy Shoppers User-Generated 81

Kevin Indig

JULY 24, 2023

Over the course of 8 months, DAU (Daily Active Users) tanked by -17% and MAU (Monthly Active Users) by -13.5%. in November 2022 to 11.5M Rate limits damaged Twitter's organic traffic The Google partnership seems critical for new user acquisition. In comparison, 37% of Gen Z say they use Facebook and 62% Instagram.

Gen Z 52

Gen Z User-Generated Non-Profit Advertising 52